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Mkt 571 Week 6 Quiz Uop Course Tutorial

1182 words - 5 pages

MKT 571 Week 6 Quiz UOP Course Tutorial


1
Which of the following refers to the ability to meet humanity's needs without harming future generations?
• Sustainability
• Greenwashing
• Ecological footprinting
• Scalability

2
______ is an obligation to act in a way expected of a reasonable person.
• Reliance
• Liability
• Litigation
• Duty

Complete paper here MKT 571 Week 6 Quiz

3
Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before ...view middle of the document...

• marketing plan
• market-based scorecard analysis
• marketing audit
• marketing metric

8
Which of the following is true regarding a marketing audit?
• It focuses on analysis of those marketing activities that have failed to produce adequate results.
• It focuses on a firm’s macromarketing environment.
• It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
• It relies on feedback from company managers for data and opinions.

9
To protect a creative work from being published in any other manner, a company or author would ____________ the material.
• copyright
• patent
• trademark
• freelance

Download for answers MKT 571 Week 3 Quiz

10
Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities?
• Independent
• Periodic
• Comprehensive
• Systematic

11
The marketing audit reviews six components of the overall marketing arena including the marketing environment, marketing strategy, marketing organization, marketing systems, marketing productivity and
• marketing mix
• marketing control
• marketing function
• marketing development

12
Which of the following is an example of a distribution metric used for measuring the performance of marketing plans?
• Effective reach
• Market share
• Customer acquisition
• Stock cover in days

Complete Answers here MKT 571 Week 4 Quiz

13
The purpose of profitability control is to
• evaluate and improve the spending efficiency and impact of marketing expenditures
• examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
• understand the efficiency of the sales force, advertising, sales promotion, and distribution
• examine where the company is making and losing money

14
A marketing audit is typically best conducted by a(n)
• internal department
• outside consultant
• internal marketing executive
• self-audit

15
________ is the process by which firms assess the effects of their marketing activities and programs and make necessary changes and adjustments.
• Marketing implementation
• Market watch
• Marketing control
• Test marketing

Click here and download MKT 571 Week 5 Quiz

16
Which of the following is likely...

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