MKT 571 Week 5 Quiz UOP Course Tutorial
What function does a company's public relations department perform when it promotes understanding of the organization through internal and external communications?
â€¢ Press relations
â€¢ Product publicity
â€¢ Corporate communications
Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff. When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. The hotel's actions are an example of
â€¢ customer lifetime value
â€¢ customer value analysis
â€¢ ...view middle of the document...
â€¢ new-market segment
â€¢ niche identification
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________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.
â€¢ Copy testing
â€¢ Media selection
â€¢ Media scheduling
â€¢ Content analysis
Total customer satisfaction is measured based on the relationship of
â€¢ expected value and total customer benefit
â€¢ past experience and present experience
â€¢ perceived performance and expectation
â€¢ advertised outcomes and real outcomes
In order to help anticipate public relations crises itâ€™s important to think about the possible events that could occur and the appropriate management response. This is often referred to as
â€¢ preventative planning
â€¢ imagining the risk
â€¢ dreaming about the future
â€¢ imagining the worst
Find the quiz answers here MKT 571 Week 3 Quiz
Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?
â€¢ E = reach * frequency * impact
â€¢ E = frequency / reach
â€¢ E = (reach * frequency) / impact
â€¢ E = reach * frequency
TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed". Surami is a five-gear bike and, apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.
â€¢ value-delivery system
â€¢ value proposition
â€¢ total customer cost
â€¢ customer-perceived value
________ is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action, across the market, keeping everyone off balance.
â€¢ Contraction defense
â€¢ Flank defense
â€¢ Preemptive defense
â€¢ Position defense
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Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew's sponsorship of these events?
â€¢ To create perceptions of key brand image associations
â€¢ To express commitment to the community or on social issues
â€¢ To enhance corporate image
â€¢ To entertain key clients or reward key employees
Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?
â€¢ Public relations communications can be prepared to appeal to the addressed individual.
â€¢ Given their...