Mkt 571 Week 4 Quiz Uop Course Tutorial

768 words - 4 pages

MKT 571 Week 4 Quiz UOP Course Tutorial

1
Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
• Strategic marketing system
• Vertical marketing system
• Horizontal marketing system
• Conventional marketing system

2
What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
• Market-penetration pricing
• Sensitive pricing
• Target pricing
• Market skimming

Find the final exam answers here MKT 571 Week ...view middle of the document...

S. law if they tend to lessen competition substantially?
• Tying agreements
• Marketing agreements
• Promising agreements
• Loosening agreements

18
Companies are pursuing which objective when they start with prices high and slowly drop them over time?
• Market tactics
• Market pricing
• Focusing on market share
• Market skimming

Final Exam Answers just a click away MKT 571 Week 6 Final Exam

19
Which type of distribution relies on some intermediaries willing to carry a particular product?
• Planned distribution
• Marketing distribution
• Strategic distribution
• Selective distribution

20
What type of system does a firm employ to decide about the most critical decisions management faces?
• Pulling system
• Marketing channel system
• Pushing system
• Advertising strategic system

Click here to download Complete Answers of MKT 571 Complete Answer
21
What is an ultimate form of foreign involvement?
• Direct ownership
• Direct investment
•...

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