John Sperling School of Business
Course Design Guide
MKT/421 Version 10
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|Instructor’s Name: |Ismael Hau, MBA, CME |
|Telephone: |(939) 717-3842 (for emergency only) |
|University of Phoenix E-mail Address: |firstname.lastname@example.org |
|Alternative E-mail Address: |email@example.com |
|Availability: |Working hours: 10:00 to 4:00 pm Monday to Thursday and from 9:00 am to 12:00 am Friday. For |
| |emergencies, when you are not able to gain access to messages on the Online Learning System |
| |(OLS), please send a message to my personal email address. |
My goal in this course is to share my knowledge and experience so students can have a clear understanding of Marketing and its concepts. As a facilitator, it is very important to me that students read the topics assigned for the week in order to achieve class interaction between students and facilitator. Should you have any questions, do not hesitate to contact me.
At the present, Mr. Ismael Hau is a Sale and Marketing Consultant, MBA in Management, BS in Biology, with more than twenty six years of marketing and sales professional experience in the pharmaceutical industry with well-known companies such as MOVA Pharmaceuticals and Pfizer Caribbean. I am also consultant for Training Development Associates which offer workshops in the sales and marketing area and for the Marketing Executives International (SMEI). A member for the Who’s Who International and Who’s Who United (USA). On-line Faculty member for University of Phoenix, Arizona. Doctoral candidate from Northcentral University, Arizona.
This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues.
Course Topics & Objectives
Week One: Marketing Fundamentals
• Define marketing.
• Explain the importance of marketing in organizational success.
• Describe the elements of the marketing mix.
• Explain the importance of the marketing mix in the development of marketing strategy and tactics.
• Create a marketing plan.
• Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.
Week Two: Marketing Research
• Justify the importance of...