Mkt 438 Effective Communication Case Study Analysis Paper

1257 words - 6 pages

Pepsi PAGE 1
Effective Communication Case Study Analysis Paper (Pepsi)University of Phoenix09 January 2007Effective Communication Case Study Analysis (Pepsi)Understanding opinions, facts, thoughts are part of the listening and responding process; all these items hopefully lead up to one common goal, which is effective communication. Effective communication is an art that needs mastering by all individuals regardless of race, religion or ethnic background. A definition of this subject describes this skill as "to help reduce local discomforts for him or her: and to be effective and to ensure that the intendeds primary needs are met well enough" (Gerlach, 2006).This individual's mother (MOM) ...view middle of the document...

The internal public consisted of the employees and local Pepsi-Cola Bottlers. The bottlers are considered internal even though theoretically they are an external source because they have been entrusted with the PepsiCo name and product. The external public is described as the media and consumers whom purchased the product.Communication ImpactPepsiCo had hoped that the public would eagerly accept their communications rapidly however; they were misconceived and pushed to the wayside due to the overwhelming number of nightly Jay Leno monologues and cartoonists spoofs (Center & Jackson, 2003).The intended message would have most definitely been communicated more effectively if from the beginning PepsiCo had lead all media communications instead of allowing Alpac Corporation (their local bottler) to handle media inquiries. PepsiCo should have not only reassured the public but their employees at the same time; this would have eased the worker's mind in knowing they are providing a safe and quality product to the consumer market.PepsiCo's Different Public Relations ToolsPepsiCo had a clear PR strategy, which was to have one spokes person-which was Madeira; this individual was not only the spokesperson but also the director of the PR crisis center. Madeira also initiated a second team, which consisted of six media relation's specialists (Center & Jackson, 2003). This second team would handle writing and producing video news releases, charts, audiotapes, press releases and diagrams of the production process and photos for external and internal distributions (Center & Jackson, 2003).A consumer relation hotline was established to man the phones 24-hour tool free hotlines. Scientific and regulatory affairs departments would work with the FDA and local health departments to evaluate and follow each complaint. The sales and marketing department would continue to maintain a solid and honest relationship with grocery stores, restaurants, convenient stores, consumers and who ever else had purchased PepsiCo's product. The manufacturing plants fully complied with the FDA and made produced all filling line processes in layman's terms so all could understand.Finally, a legal team scrutinized all stages of reporting keeping the entire project in-house and helping to keep all responses based on four basic principles. The four principles were "put public safety first, fiend the problem and fix it, communicate frequently, quickly and regularly, and take responsibility for resolving the crisis" (Center & Jackson, 2003, p.10).Other Tools which should have been usedDue to the fact...

Other Papers Like MKT 438 Effective Communication Case Study Analysis Paper

Communication Style Case Study

1389 words - 6 pages Communication Style Case Study Effective communication is essential in building trust, respect, and creating an environment where ideas and problem solving take place. There was a survey done in a study showing 79% of the participants indicated that workplace respect was seriously lacking in the United States. The participants commented that if people communicated respectfully to each other, like they do their patients, there would be an

Case Study 5-1 and 6-1 (Mkt 201)

727 words - 3 pages MKT 201 Assessment III Case study 5-1 ; 6-1 Semester III (Sep 2 – Dec 17) Viktoriia Lebedieva Case 5-1 America’s Cuban Conundrum : The Assignment 1) What was the key issue that prompted the EU to take the Helms-Burton dispute to the WTO? The key issue that prompted the EU to take the Helms-Burton dispute to the WTO is the theory that law argues against the governments’ authority and the principle

Case Study Analysis Paper 1: a Tale of Two Coaches

561 words - 3 pages Case Study Analysis Paper 1: A Tale of Two Coaches Coach Bobby Knight and Coach Mike Krzyzewski are perhaps two of the best effective college basketball instructors in the United Sates. Nonetheless, their management types may perhaps not be beyond diverse. The question asked is, if it is beneficial to be loved or to be feared. Both of these coaches contained within these leadership viewpoints and involved the next significant theories

Case Study Analysis Paper 1: a Tale of Two Coaches

600 words - 3 pages Running head: CASE STUDY ANALYSIS PAPER 1: A TALE OF TWO COACHES Case Study Analysis Paper 1: A Tale of Two Coaches December 19, 2012 Bobby Knight is an American college basketball coach. He has the most coaching victories in NCAA men's basketball history. His 1975–76 Indiana University team had a perfect 32–0 record and went on to win the NCAA championship. He was the coach for the U.S. men's basketball team in 1984 and led them to

Case Study-Essentials Of Effective Team

528 words - 3 pages CASE STUDY-ESSENTIALS FOR AN EFFECTIVE TEAM This case study illustrates the concept of essentials for an effective team and what all are the key ingredients needed to make the team effective and efficient. The key topics covered in this case study are uniformity and consistent goal of team and organization, supportive business environment, team based performance and contribution of each member to the group i.e creating a synergy effect

Environmental Case Study Paper

1524 words - 7 pages PAGE PAGE 6 Running Head: Environmental Case Study PaperEnvironmental Case Study PaperRita Ben-CherquiDavid T. Williams, MS, CAGSSCI 362 Environment Issues And EthicsUniversity of PhoenixAugust 3, 2008This paper is on an Environmental Case Study of Genetically Modified Organisms. In this paper I will summarize the case study by identifying the major players and the various perspectives, concerns, interests and/or pressures each brings to the

Ibm Case Study Paper

1837 words - 8 pages Structure includes Board of Directors, CEO, CFO, Human Resources Department, General Council, and Strategy & Development. The Culture of the company had a dramatic change in the 1990s, because Gerstner took “Bear hug” key customer approach. Also, JB Harreld, the Senior VP of strategy & Development under Gerstner leadership, proposed a new approach for IBM. This new approach divides the company into three “Horizons.” Case study, IBM's

Case Study/White Paper

1001 words - 5 pages Case Study/ White Paper HRMN 300 October 7, 2012 Pomodoro Ltd. Code of Business Conduct 2012 Pomodoro Ltd. is a food and beverage industry giant and our recent merger with Thompson snack foods will enable us to grow our business to the next level. In order to do that successfully we will need to be in compliance with all U.S. employment regulations. The following information will be outlined in detail; Occupational Safety and Health

Case Study Analysis

1012 words - 5 pages . Another point that should be also taken into consideration is assigning a responsible party for every task (for example: recruiter, hiring manager, new employee etc…). That way it will be easier for the recruiter to know from who and what is expected. Recommendations What we learnt from this case study analysis is that the recruitment effort is multi phased process. It needs to be led by an experienced recruiter, where the HR department have well organized process plan, with well-defined steps and sequence of the same. Every effective pre-planned process can save up time and cost at the same time, for the company and for the new hire as well.

Case Study Analysis

799 words - 4 pages Most of us have experienced problems with timing and scheduling at one time or another. When we think we have more than enough time we tend to procrastinate and before we know it things catch up with us which causes unneeded frustration that could have been prevented. The case of Carl Robins in this study is no different from any other cases where people run out of time. Through analysis we will see how some of Carl's frustration could have been

Case Study Analysis

1150 words - 5 pages Introduction The case method is an effective avenue for sensitizing students and faculty to the complexities and structures of entrepreneurial business organizations and leadership situations. Business cases are one of the most effective and convenient ways to introduce practice into the classroom, to tap a wide variety of experiences, and involve students actively in analysis and decision-making. The case approach to strategic analysis

Related Essays

Mkt 438 Public Relations Campaign Overview Paper

1798 words - 8 pages Public Relations Campaign Overview MKT/438 – Public Relations June 3, 2013 Instructor: The key to a successful business is to have a good plan to implement public relations (PR) and the strategy to handle any negative situations that may arise from the initiatives. The most important element of any plan is to have good public rapport; from food selection, to promoting community

Effective Communication Case Study Analysis Of: There's A Syringe In My Pepsi Can!

815 words - 4 pages In most cases it seems that when crisis occurs, it takes the organization by surprise and the worst case scenario is usually reached due to a lack of any or an effective control and response system. It is apparent in the case study "There's a syringe in my Pepsi can!" certain crisis could have been averted what is not apparent is how early warning systems can be designed evaluated and put into an effective practical use. Effective communication

Effective Communication Paper

2290 words - 10 pages Effective Communication Paper Companies will carry on having boundaries and have always had. People in today’s world, work and are experts in various jobs, for example RN, LPN’s, MA’s as well as Medical doctors for that reason boundaries exist between these types of functions. People have numerous different levels of influence as well as authority, so therefore limits are there between said subordinates as well as their bosses in medical care

Effective Communication Paper Hcs 325

1461 words - 6 pages Written by: Erica Duncan HCS 325   February 1, 2016 Effective Communication Paper Written by: Erica Duncan HCS 325   February 1, 2016 Effective Communication Paper Effective Communication Paper In this paper I will discuss effective communication in the workplace setting. Effective communication is the measure used when delivering information to a distinctive person or group by way of non-verbal and verbal communication. In today’s health care