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Mkt 421 Week 1 Essay

694 words - 3 pages

Marketing Week One Definitions and Examples
While surfing the Internet and viewing websites such as Youtube, advertisements about what music, or topic viewers are watching play before or during the video. As annoying as this may be to viewers, as a manufacturer of a good or service, this provides one of the best ways of product placement. Aspects of marketing involve products, budgets, and timing. In this paper, the subject to discuss is how marketing is defined by me, and two different sources, explain the importance of marketing in organizational success, and provide three examples from the business world to support the explanation (University of Phoenix, 2011).
Marketing as defined by ...view middle of the document...

The company name of Church and Dwight Co, Incorporated is unfamiliar to about every person worldwide, but their products are found in almost every home. 15 years ago, the company had developed a new environmentally friendly formula combined with hydrogen peroxide for a cleaning product aimed at removing various stains in and around the home. Hired in 1998 to promote their new product was Sullivan Productions. The team at Sullivan Productions quickly promoted the product using the late Billie Mays, and the Oxiclean stain remover became a household name and earning a sharp increase in sales.
In 1988, Nike’s Just Do It advertising campaign was aimed at regaining sales lost to rival Reebok because of the sharp increase in sales of aerobics clothing. Through the campaign, Nike could re-capture a huge market by promoting quality products portrayed by popular sports figures of the day. Bo Jackson, Michael Jordan, and John McEnroe were contracted to perform in Nike commercials and wear their products to promote the brand’s durability. The campaign works so well that Nike brand products are viewed by consumers as “hip” and desirable. Consumers are willing to pay high prices for...

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