This website uses cookies to ensure you have the best experience. Learn more

Mkt 421 Final Exam Answers Essay

1703 words - 7 pages

MKT 421 Final Exam – Assignment

[pic]

Questions to MKT 421 Final Exam Answers are as follow:

1. Compared with other approaches to business, the marketing concept is distinct in that it:

• Produces new products and services.

• Focuses on satisfying customers' needs.

• Focuses on sales.

• Creates a broad assortment of products.

2. The sales analysis of a product revealed that profits were highest when it was initially introduced into the market with a high selling price. However, the price was gradually reduced as it started facing competition as substitutes entered the market. This is an example of a (n) _____.

• Skimming price policy ...view middle of the document...

6. A useful tool for organizing the competitor analysis is:

• The oligopoly chart.

• The competitive summary.

• A competitor matrix.

• Rivals chart.

To download the complete paper click MKT 421 Assignment Guide

7. Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

• The purchase situations may be different.

• Family life cycles may be different.

• Many wants are culturally learned.

• Economic wants do not influence purchases in many regions of the world.

8. The main difference between the "marketing department era" and the "marketing company era" is:

• More emphasis on short-run planning in the marketing company era.

• More emphasis on selling and advertising in the marketing department era.

• Whether the president of the firm has a background in marketing.

• Whether the whole company is customer-oriented.

9. David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "…try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to:

• Obtain action.

• Hold interest.

• Arouse desire.

• Get attention.

Click here to download MKT 421 Final Exam study guide

10. More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?

• Routinized response

• Low-involvement buying

• Limited problem solving

• Dissonance response

11. Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: "Hello, Sophie, we have recommendations for you," and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:

• Banners.

• Cookies.

• Encoding.

• Decoding.

12. When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

• pay-per-click.

• copy thrust.

• pay-per-view.

• pioneering ad.

Want to download the Questions..?? Click MKT 421 UOP Tutorials

13. According to the concept of social responsibility, a firm has a duty to:

• Conduct business in a way that is good for...

Other Papers Like Mkt 421 Final Exam Answers

Mkt 571 Final Exam (Newest) Essay

1645 words - 7 pages , and other factors. Which of the following personal communications channels is Top Gear closest to in description? a) Formal channel b) Sponsored channel c) Social channel d) Expert channel Find the final exam answers here MKT 571 Final Exam (Newest) 5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact

Mkt 571 Final Exam (Newest) Essay

1645 words - 7 pages , and other factors. Which of the following personal communications channels is Top Gear closest to in description? a) Formal channel b) Sponsored channel c) Social channel d) Expert channel Find the final exam answers here MKT 571 Final Exam (Newest) 5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact

Mkt 571 Final Exam (Newest)

1645 words - 7 pages , and other factors. Which of the following personal communications channels is Top Gear closest to in description? a) Formal channel b) Sponsored channel c) Social channel d) Expert channel Find the final exam answers here MKT 571 Final Exam (Newest) 5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact

Mkt 571 Final Exam (Newest) - 1645 words

1645 words - 7 pages , and other factors. Which of the following personal communications channels is Top Gear closest to in description? a) Formal channel b) Sponsored channel c) Social channel d) Expert channel Find the final exam answers here MKT 571 Final Exam (Newest) 5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact

Mkt 575 Final Exam (Newest)

1401 words - 6 pages decisions • for the long-run to help formulate strategic plans Find the final exam answers here click MKT 575 Final Exam (Newest) 6. When Fresh Produce Wholesaler Inc. buys fruit and vegetables from a variety of different farmers and takes large bushels and breaks them into smaller package sizes. Fresh Produce is addressing__________. • discrepancies of assortment • discrepancies of quantity • discrepancies of need • discrepancies of

Mkt 575 Final Exam (Newest)

1401 words - 6 pages decisions • for the long-run to help formulate strategic plans Find the final exam answers here click MKT 575 Final Exam (Newest) 6. When Fresh Produce Wholesaler Inc. buys fruit and vegetables from a variety of different farmers and takes large bushels and breaks them into smaller package sizes. Fresh Produce is addressing__________. • discrepancies of assortment • discrepancies of quantity • discrepancies of need • discrepancies of

Mkt/421 Final Exam V.11

1046 words - 5 pages discounts B. brokerage allowances C. push money allowances D. advertising allowances 25) A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has A. a pulling policy B. a target marketing policy C. a selective distribution policy D. a pushing policy 26) Nantucket Hammocks, Inc., uses dealer incentives, discounts, and sales contests in order to

Mkt 421 Final Exam 30/30

1518 words - 7 pages focus group interviews are used in marketing, A. each person in the group answers the same questionnaire, to focus the discussion B. the typical group size is 15 to 20 typical consumers whether online or off-line C. it is primarily as a follow-up to more quantitative research D. the research conclusions will vary depending on who watches the interview whether online or off-line* 10) Focus groups A. are usually composed of 10 to 15

Res 351 Final Exam Answers

1068 words - 5 pages RES/351– Business Research – Final Exam Study Guide 2012 Got a 27/30 so not all anwers r correct but mostly are. 1. The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____. A. research question .>>>>>B. management-research question hierarchy C. management dilemma D. management question 2. Minute Maid sees research

Fin 575 Final Exam Answers | Fin 575 Final Exam | Studentehelp

1346 words - 6 pages | FIN 575 Week 4 Financial Ratio Analysis Paper | FIN 575 Week 5 Project Cost Assignment | FIN 575 Week 6 Project Plan Overview If you want extra online educational tutorial details of University of Phoenix then click below link: LAW 421 Final Exam LAW 575 Final Exam LDR 300 Final Exam LDR 531 Final Exam MKT 421 Final Exam For more information click: http://www.studentehelp.com

UOP FIN 370 Final Exam Free Answers

1922 words - 8 pages it should be. 10. Metals Corp. has $2,575,000 of debt, $550,000 of preferred stock, and $18,125,000 of common equity. Metals Corp.'s after-tax cost of debt is 5.25%, preferred stock has a cost of 6.35%, and newly issued common stock has a cost of 14.05%. What is Metals Corp.'s weighted average cost of capital? • 8.32% • 6.56% • 10.84% • 12.78% Find the final exam answers here FIN 370 Final Exam 11. Which of the following

Related Essays

Mkt 421 Final Exam Answers Essay

1681 words - 7 pages MKT 421 Final Exam – Assignment [pic] Questions to MKT 421 Final Exam Answers are as follow: 1. Compared with other approaches to business, the marketing concept is distinct in that it: • Produces new products and services. • Focuses on satisfying customers' needs. • Focuses on sales. • Creates a broad assortment of products. 2. The sales analysis of a product revealed that profits were highest

Mkt 421 Final Aug 2014 Essay

1443 words - 6 pages MKT 421 Final Exam Study Guide 1. Genetech Corp. has invested heavily to develop a patented new product. Genetech wants to achieve a rapid return on its investment. It probably should set a ______________ pricing objective. Profit maximization Explanation: A profit maximization strategy will seek out the highest level of return on the new product. 2 . When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer

Mkt 571 Final Exam Latest Uop Final Exam Questions With Answers

1375 words - 6 pages MKT 571 Final Exam 1. Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? • Technological • Political • Economic • Cultural Find the final exam answers here MKT 571 Final Exam 2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to

Mkt 571 Final Exam (Newest) Essay 1645 Words

1645 words - 7 pages , and other factors. Which of the following personal communications channels is Top Gear closest to in description? a) Formal channel b) Sponsored channel c) Social channel d) Expert channel Find the final exam answers here MKT 571 Final Exam (Newest) 5. Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good, resulting in positive brand contact