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Mkt/230 Week 8 Essay

788 words - 4 pages

Individual
Sales Promotion Techniques |Write a 700- to 1,050-word paper summarizing the key sales promotion techniques that marketing firms direct toward trade and consumers. Include real-world examples to describe the following classifications of sales promotion techniques:

• Discounts and deals
• Increasing industry visibility
• Price-based consumer sales promotions
• Attention-getting consumer sales promotions

Format your paper consistent with APA guidelines.

Post your paper as an attachment. | | There are several sales promotion techniques that affect and retain consumers. The four main key sales promotion techniques are discount and deals, increasing ...view middle of the document...

Another way is trade shows, this is where manufacturers will set elaborate booths and they draw attention. They have demonstrations at the trade shows, and sometimes they even have small giveaways such as pens, calendars, or maybe sample products. They want to make sure that they are remembered by their retail and wholesale customers; this is even if they do not make a sale right away. Some manufacturers have incentive programs this encourages their manufacturers to buy more and encourage their sales reps to sell more.

The next two sales promotion techniques that I will talk about; price based consumer and attention getting promotion are more geared towards costumers.
Price based consumer sales promotion is like coupons or rebates. An example would be a credit card that offers cash back rebates on all purchases that are made. Another example is the coupons that see in the newspapers.
Everyone is familiar with the price-based consumer sales promotion. This is something that we all see daily. The main concept behind this promotion is to draw the consumer in with the low prices. Offering products to consumers at low prices increases the likelihood that consumers will buy their goods. Some do this by giving coupons out either by newspaper, direct mail, in circulars, from websites, in packaging, or printed on store receipts. We also see...

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