I. Time context: 1997
II. Viewpoint: Hilary De Leon – Founder and CEO
III. Major Policy statement
Micrologic is one of the most technologically competent firms in the country and a research development firm known for designing high-technology product.
IV. Current Business Policies
a. Management Policies
i) Micrologic management people are well educated in Management of Technology.
ii) Hilary de Leon established the new firm and it is called Micrologic.
iii) As a CEO, Hilary is active in discussing and resolving issues related to technology.
b. Marketing policies
i.) Micrologic consider trading of technology in choosing foreign partner.
ii.) Micrologic participates in industry trade fairs.
c. Operation Policies
i.) Using of logic analyzers,oscilloscopes and PC computers for operation.
ii.) Micrologic is an ...view middle of the document...
Statement of Objectives
a. Long term
To be the best in Research and Developing by having both Filipino and Foreign scientists and engineers.
b. Short term
To make sure that there would be a development In their support facilities in a year.
VIII. SWOT Analysis
i.) The company is known for their high-tech products with creative designs
ii.) The company is both locally and internationally competent
iii.) Most of the employees has engineering degrees
i.) Company has a small manufacturing for production
ii.) Still in need for more employees
iii.) Lack of popularity in high technology areas
i.) Not so many competitors in the same business
ii.) The company is competently leveling the playing field.
i.) Lack of well trained and experienced scientists and engineers
ii.) Many people are still not aware for high technology areas
IX. Alternative courses of action
A.) ACA #1- Hire people who has experienced and well trained in the same field or industry.
B.) ACA#2-Provide quality services and more creative products.
C.) ACA#3- Extend or expand mass production.
X. Analysis of Alternatives
ACA#1 – Hire people who has experienced and well trained in the same field or industry.
i.) Need less supervision
ii.) Manage operations well
iii.) Will share great ideas for company development
i.) They might be demanding
ii.) They might compete with each other
ACA#2- Provide quality services and more creative products
i.) It will be good for the company
ii.) It will help for the increase of sales
i.) Increase of capital
ACA#3 - Extend or expand mass production
i.) Company will be more competitive
ii.) People will have more interest for their production
I.) Increase capital
II.) Operation will require more employees