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Mgt/521 Business Analysis I

1719 words - 7 pages

Business Analysis Part I- Microsoft Corporation
Esther Calice
MGT/521
September 17, 2012
Dr. Homer Jamashi, Facilitator

Business Analysis Part I- Microsoft Corporation
As a mutual fund manager, I have decided to do some research on the company named “Microsoft” in order to make a decision on whether I would make an investment on this particular company. My research will aim on Microsoft’s history, its current statistics of its employees, annual sales; the products it produce and etc., SWOT analysis, finding out what its Internal and External Stakeholders wants and needs are from the company and whether the wants and needs were met/fulfilled.
History of Microsoft
Microsoft was ...view middle of the document...

The company first CD-ROMs product was introduced in 1987. it was a reference collection which included Microsoft word, Microsoft book shelf, and Microsoft work. Microsoft office was the most successful office product. in November of 1992, Microsoft released the first version of Microsoft access. The United States sued Microsoft claiming that the company was abusing monopoly. On April 3, 2000, Microsoft lost and was forced to split the company into two separate units. Afterwards, part of the ruling was overturn by the federal appeals court.
Current Statistics of Microsoft
The current statistic for Microsoft is that it is a multinational corporation founded by Paul Allen and Bill Gates in 1975 in Albuquerque, New Mexico and the corporation is based in Redmond, Washington. Microsoft's global revenue in the fiscal years from 2002 to 2012 is 73.72 billion U.S. dollars and 16.98 in billion U.S. dollars for Net income of Microsoft in the fiscal years 2002 to 2012. The number of employees working for the Microsoft Corporation in the fiscal years of 2008 to 2012 is 94,000.
SWOT Analysis
SWOT analysis is a basic, direct model that determines what a company is able or not able to do as well as the company’s potential Opportunities and its Threats. SWOT is a kind of measurement that describes what Strengths a company has, also its Weaknesses, as well as its Opportunities and its Threats. SWOT analysis also uses a method that does its analysis by taking information from an environmental analysis then separate it into two parts: Internal for (Strengths and Weaknesses) and External for (Opportunities and Threats).
Strengths of Microsoft
Microsoft has being in business since 1975. Microsoft is the largest software company that has global name recognition as well as a strong reputation for innovative products in the world and a consumer acceptance (Word, Excel, PowerPoint, and Access). Microsoft has rapid product development processes that grant for the opportunity of updating and the release of new products and has a financial performance that is consistent.
Weaknesses of Microsoft
Microsoft has a bad reputation as being a cut-throat competitor because it uses its dominant market position to sideline competition through destroying/stealing the competition’s products, decreasing the readiness of competitor products and stifling product innovation. Microsoft depends on hardware manufacturers to pre-install its PC operating system, its software most of the time has bugs causing one to spend money to buy virus protections and its customer service is not great and does not much or any substantial presence in the wireless market.
Opportunities of Microsoft
Microsoft is well known all over the world therefore any new products that it would come out with would be a big success because of all the customers who trust its products. Microsoft has the opportunity to open its own hardware market and Consumer technology.
Threats of Microsoft
Microsoft’s...

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