This website uses cookies to ensure you have the best experience. Learn more

Mem Case Study Questions (Harvard Business School)

1258 words - 6 pages

INTRODUCTIONMEM Company, Inc., started up in 1883 by Mark Edward Mayer, produces an extensive range of colognes and toiletries. Sales had decreased over the year and MEM is now looking into several options to improve growth. After much extensive analysis, our team had decided to drop the option of launching Cambridge due to the stiff competition from Shulton's Blue Stratos which has a $12 million marketing budget with a fresh slogan, 'Unleash the Spirit', which we believe will differentiate Blue Stratos from the competition. Without the financial muscle and distinct product differentiation, Cambridge would languish in the shadow of Blue Stratos. Therefore, our team suggests that MEM should ...view middle of the document...

In order to boost sales for Racquet Club, it is firstly important to create the awareness and separate it from the other product lines. Racquet Club can be sold at sports outlets, thus, strengthening its image.PLACEDue to the changes in consumer shopping patterns and broadening popularity of MEM products, it is essential to reach out to these consumers by ensuring that the products are widely available and in doing so, capturing more market share. This could be done through department stores, specialty stores, as well as food stores which is a channel MEM has yet to venture into.Furthermore, the different product lines and sales force of MEM would put them in a strong position to sell to major food chains with strong emphasis on assortment and service. With reference to Exhibit 6, English leather has lost more than 10% of the market shares to its competitors by not venturing into food stores. As English leather had entered into Kmart, dilution to its brand name would be less likely to take place. Food stores are where consumers most often frequent to pick up their regular toiletries. By entering into the food stores, MEM products would be widely available, thus reaching out to more consumers.Moreover, the fact that English Leather was the highest selling line of men's toiletries carried by general merchandise chains is a testament to the popularity of the products and would probably be high-turnover items. As a result, the sales volume of English Leather products would increase. On top of that, MEM could encourage more customers to try the less popular product-lines, such as Musk and Timberline, by allowing customers to purchase them at a discount of 20% with any 4oz. English Leather purchased. In addition, salespeople could also be assigned to these service-oriented food chains to provide merchandising assistance to these outlets, thereby boosting MEM's sales.So as to ensure the success of the launch in food stores, MEM could launch English Leather products in one major food store for market testing. The success in the market testing could help to boost the confidence level food stores owners have in English Leather products.BRANDINGAdvertising for MEM men's toiletries was targeted at the age group of 18 - 34 but according to the results of a focus group conducted in April 1979, men favorably remember English Leather as the fragrance...

Other Papers Like MEM Case Study Questions (Harvard Business School)

Case Study 1 Integumentary Questions

862 words - 4 pages Module 02 Case Study: Integumentary System Part I—"Soaking Up the Sun" Questions 1. What are some differences between Judy and Mariah that might make Judy more "at risk" for skin cancer than Mariah? (2 points) The first major difference between Judy and Mariah is their complexion. Unfortunately, I know all too well that the fairer your skin is, the more likely you are to develop skin cancer. Genetics also play a major role; the two

Investigation Of The Harvard Business School Case Study "Starbucks: Delivering Customer Service"

3563 words - 15 pages The focus of the paper is to explore the marketing process at Starbucks and evaluate the firm's decisions. Marketing concepts portrayed in the case will be examined as well.Mission StatementThe company's mission is to: Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. Starbuck's mission statement sets a corporate vision for the company by identifying the

“Reed’s Clothier” Case Study and Questions

1612 words - 7 pages “Reed’s Clothier” Case Study and Questions University of Phoenix DATE “Reed’s Clothier” Case Study and Questions Reed’s Clothier Case Study Analysis Jim Reed, II the owner of Reed’s Clothier, a men’s clothing establishment is facing financial difficulties. Established in 1934, by Jim Reed to cater to the numerous Virginia Military Institute (VMI) graduates, the business struggled for the first several years. By 1976, the business annual

Jefferson High School Case Study

3433 words - 14 pages Follow-Up # 4 Jefferson High Case Study ED. 673 – Spring, 2013 Section: C.400.13SP Professor: Mary Bea Preston April 25, 2013 Part A: Issues related to teaching and learning and the larger context As we have studied this semester and prior to, teaching and learning is the foundation of school improvement. In the Jefferson High School case study, it is evident that a focus on the instructional design and development of

Business Ethics Case Study

1203 words - 5 pages Case 1 Raju knew he was smart. His classmates always turned to him for help on assignments and he always knew the answers to the questions his teachers asked in class. Raju just didn't study for tests so his grades were often mediocre. He knew he could do better in school, it was just that school was so... well, boring. School was coming to an end for the year and Raju needed to get a good job this summer, after all this was the end of his

Business Management Case Study

2856 words - 12 pages services required by the company, Madam McConnell questions why Jackson has not included Standard Systems in his list. This scenario leaves Jackson with two major decisions to make. Other important decisions to be made are group decisions and the decisions of the board. All these decisions are explained in this paper. Case Study: McConnell Spice Mr. Charles Jackson, a chief information officer at McConnell Spice limited, has to make two

Business Management Case Study

3507 words - 15 pages Business Studies University of Dhaka The report we have made is a real case study. Sometimes we felt it quite tough. For the completion of this study we can not deserve all praise. There were a lot of people who helped us by providing valuable information, advice and guidance for the completion of this report in the scheduled time. Course report is an essential part of BBA program as one can gather practical

Business and Economics Case Study

944 words - 4 pages Name Instructor Course Date Case Study In the case study provided, Westport Electric Company seems to be having serious budgetary problems. The selection, planning and implementation of various projects seem to be faulty. In this particular case, King who is the supervisor of the administrative staff budget staff section has raised a red alarm with regard to two recent budget approvals (Kieso 161). Background Information: Origin and

Business Studies Qantas Case Study

1631 words - 7 pages Business Studies Qantas Case Study CHAPTER 4 2. Situational Analysis Swot Analysis of Qantas Strengths: • Extensive network / part of the One world alliance • Excellent airport locations and facilities • Globally recognised brand name and logo • Excellent safety record – probably the best in the world (not one death on a Qantas flight) • Operational excellence: Qantas has twice won the Cumberbatch trophy

Questions For Case Study 3 Hill Country Snack Foods

258 words - 2 pages QUESTIONS FOR THE ‘HILL COUNTY SNACK CO’ CASE STUDY (TO BE ANSWERED IN THE STUDENT GROUP REPORTS) In your group report, you should attempt to answer the following questions. For each question, a few paragraphs or sentences should be enough; I should stress that I am more interested in understanding the quantitative analysis or reasoning that led you to your answer in the report, than in the numerical accuracy of the answer (not that the latter

Harvard Case Study: Ledina Lushko

1453 words - 6 pages Case: Ledina Lushko The case of Ledina Lushko, a patient enrolled in a Blue Cross and Blue Shield of Illinois individual plan, highlights many of the issues that have plagued the United States healthcare system for some time. As an insurance plan provider, BCBS of Illinois takes pride in the health outcomes of our members and has a responsibility to contribute positively to their care. The fractured, ineffective care Mrs. Lushko received

Related Essays

Harvard Business Apple Case Study

1719 words - 7 pages Harvard Business School Case Study Analysis Harvard Business School Case Study Analysis Description At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc. in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the challenges

Harvard Business School Essay

4536 words - 19 pages , mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. 1 Purchased by KRYSTLE JAMES ( on September 28, 2011 293-135 Friendly Cards, Inc. distribution network. Sales trends within the industry were often characterized (especially in the case of smaller companies) by seasonal peaks, as most of the actual sales occurred in a short period of time even though cards were in

Case Analysis: Airborne Express (A), Harvard Business School

1586 words - 7 pages Case Analysis: Airborne Express (A), Harvard Business School. Not so long ago, there was no such thing as overnight express service and freight delivery. Then Federal Express, United Postal Service (UPS) and Airborne Express, among six second-tier companies, came upon the scene. In 1973, Federal Express invented the concept of overnight express package, soon followed by the other two largest express companies–UPS and Airborne, during the

Harvard Business Case Essay

2176 words - 9 pages Harvard Business Case 10-16-07 The Overhead Reduction Task Force: A Case Analysis The Facts Central Foods Corporation just hired a new General Manager, Georgia Dixon, to run the deteriorating Countertop Appliances Division. This new division was formed after Central Foods acquired Kitchen Help, Inc. six years ago. With sales decreasing quite dramatically over the past three years and overhead costs at their peak, Dixon is in charge of