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Medienkonzentration In Deutschland Essay

3953 words - 16 pages

Fach: Wissenschaftliches Arbeiten Wintersemester 2013/2014 Leitung: Dozent Robert R. Kessler

Medienkonzentration in Deutschland (Hausarbeit)

Lisa Hoffmann Matrikel-Nr.: MUWH104461

Hochschule Fresenius München Fachbereich Wirtschaft und Medien Medien- und Kommunikationsmanagement Abgabetermin: 10.02.2014

Inhaltsverzeichnis

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Einleitung............................................................................................................3 Medienkonzentration.........................................................................................4 2.1 2.2 Der Begriff Medienkonzentration..............................................................4 Erscheinungsformen der ...view middle of the document...

.............................................................14 Eidesstattliche Erklärung...................................................................................16


 

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1 Einleitung
Seit Beginn der Industrialisierung unternommen, die wurden der immer wieder zahlreiche Medien heranzutreiben, Versuche um so

Monopolisierung

unternehmerische Interessen besser durchsetzen zu können. Mitte der neunziger Jahre wurde eine große Fusionswelle ausgelöst und bis heute sind zunehmende Konzentrationstendenzen auf den Medien- und Kommunikationsmärkten zu erkennen. Veränderte Nutzerpräferenzen, Deregulierungsmaßnahmen und insbesondere die Digitale Revolution, haben neben den bestehenden Massenmedien (Print, Hörfunk und Fernsehen) die Etablierung des neuen Mediums „Online“ begünstigt und somit neue Konzentrationspotentiale geschaffen. Integrierte Medienunternehmen expandieren zunehmend in den vor- und nachgelagerten Märkten, dehnen durch Diversifikation ihre Geschäftsaktivitäten aus und erschließen im Zuge der Globalisierung internationale Märkte. Im Gegensatz zu den anderen volkswirtschaftlichen Teilmärkten wird der Medienmarkt nicht nur von wirtschaftlichen sondern insbesondere auch von publizistischen und politischen Elementen geprägt. Häufig führt der Versuch, ökonomische Leitwerte mit publizistischen Leitwerten zu kombinieren zu Zielkonflikten. In Deutschland ist die kritische Einstellung gegenüber Medienkonzentration vor allem historisch bedingt. Ein maßgeblicher Grund dafür sind die negativen Erfahrungen der Gesellschaft mit dem damaligen Hugenbergkonzern, einer nationalkonservativen Mediengruppe, die zu Zeiten der Weimarer Republik die Medien als Propagandainstrument bei der Machtübernahme Hitlers missbrauchten. Die Entwicklung des Medienmarktes ist ein vieldiskutiertes Thema und stößt auf eine wachsende gesellschaftliche Bedeutung. Im Mittelpunkt der Diskussion steht häufig die Frage, welche Folgen die marktbeherrschende Stellung von einzelnen Medienunternehmen auf die Vielfalt des Medienangebots und demnach auch auf die Meinungsvielfalt haben. Die vorliegende Arbeit setzt sich mit dem Medienkonzentrationsprozess in Deutschland auseinander. Hierfür wird zu Beginn in Kapitel 2 der Begriff Medienkonzentration allgemein definiert und die unterschiedlichen Erscheinungsformen beschrieben. Kapitel 3 befasst sich mit den Ursachen des Konzentrationsprozesses. Darauf aufbauend werden in Kapitel 4 die möglichen Folgen der Konzentration auf den Wettbewerb und die publizistische Vielfalt erläutert. Anschließend werden in Kapitel 5 die Regulierungsmaßnahmen in Deutschland aufgezeigt und an Hand des Fallbeispiels der Axel Springer AG ein aktueller Bezug hergestellt. Die Zusammenführung der wichtigsten gewonnenen Erkenntnisse und eine Prognose für die zukünftige Entwicklung des Medienkonzentrationsprozesses in Deutschland bilden den Abschluss der Arbeit.


 

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2 Medienkonzentration
Im Folgenden wird der Begriff Medienkonzentration...

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