Media Impacts Towards Politics Essay

1504 words - 7 pages

Introduction
Media technology is a turbulent, rough and ever-changing ocean of transmissions of information. It is a tsunami that swallows a nation’s political coast and restructures its landscape. Speculations were rife that the new media might surpass the traditional media in terms of the latest political campaigns and strategies. The surge of urgency to garner voters in the GE13 was greater than ever because the digital wave might most possibly cause the greatest change in Malaysian political history.
This article does not discuss the political results of the GE 13 but it is confined to the topic of the impact of media technology. Our research will be assessed on several regards such ...view middle of the document...

They participate in those functions or events and called up a news release in order to build up a good image through the media portray. Even with the rise of new media, campaigns continue to spend hundreds of millions of dollars buying air time on television networks to put on campaign advertisements. Television advertisements have been popular because they are an effective way to reach millions of voters at once. Campaign advertisement can either be positive, supporting the views of the particular candidate buying the air time, or negative, deriding the candidate’s opponent. Television campaign ads have been accused of being manipulative, but have been incredibly successful in influencing voter perceptions of the candidates.
In fact, 16.9 million of Malaysia is currently have a profile on a social media site, up from 64.7% in 2011. And with 48% of Malaysian using social media several times a day, it is no wonder that businesses, non-profits, and even politicians have begun to utilize social media.“Political campaign is not just about potential; this is about numbers,” said (Ethelbert Ouano, 2010). Digital media strategies are a crucial component of contemporary political campaigns as many political elites use database and internet technologies to raise money, organize volunteers, gather intelligence on voters and do opposition research. Social media helps politicians more effectively reach large numbers of voters in a short amount of time, because the number of social media users usually surpasses the number or the margin of your victory. Besides that, unlike television, radio, and direct mailers, social media allow a so-called equal political information flow as enable politicians to actively engage with their potential voters and share their beliefs, goals, and accomplishments directly with voters, making them feel more directly involved with the campaign. It also allows politicians to give their supporters a behind-the-scenes view of their campaign and turn digital followers into votes. Meanwhile, social media allows political campaigns to more easily track engagement. “We now track every mention of a Senator, House Representative, or Governor,” said Zachary Green.

In an age of timeliness and demand for information, the media plays a crucial role in informing the public about politics, campaigns and elections. There is a cyclical relationship between the media, the government and the public and while the media can occasionally shape public opinion, it has a greater influence in communicating to voters what issues are important and less of an influence in convincing them what to think about those issues. The media can greatly affect elections by generating attention, whether it is through negative campaigning or through their choice in coverage of a candidate. Negative campaigning, or "comparative advertising", have proven to have the most influence and be the most memorable. Although, lately voters have become turned-off from all the...

Other Papers Like Media Impacts Towards Politics

Rtf 305 Reflection 1 Essay

1357 words - 6 pages have a variety of impacts on children in areas such as learning, violence, nutrition, sexuality, alcohol, smoking, and advertising. Children are still developing their minds and perceptions and understandings of social norms. They are like sponges; ready and eager to absorb no information and thus very easily influenced. Because of this, behaviors portrayed in the media are perceived as social norms often regardless of their extremity. Even

What Is Globalisation and to What Extent Is the Contemporary World Actually Globalised?

795 words - 4 pages globalisation process impacts on politics. The hyperglobalistsargue that globalisation is leading the world into a period which will see the end of the nationstate and the emergence of a global governance system. The transformationalists on the other hand reject this idea, and instead claim that the nation state is still relevant in a globalised 4 Derek McKenna LG119Student number: 10809341 world, but needs to adapt to the challenges that the

Sm Impacts on Fr Industry & Strategies for Fr to Capitalize Smm Tools

2216 words - 9 pages SM Impacts on FR Industry & Strategies for FR to Capitalize SMM Tools In just a few short years, social media (SM) has revolutionized the way people share information and communicate with each other, which turns the conversations into 140-word limited blips and makes e-mails, seemed outdated. While social media leaving its mark on commerce, fashion retailer (FR) industry no exception to adopt social media marketing (SMM) to positively

Globalization

638 words - 3 pages : Impact of globalization is obvious in the following spheres : • Impact On Communication : With the impact of high-tech communication media and ultramodern transportation facilities, the world has come closer. Now we can learn instantly what is happening in the farthest region. Countries of the world have become like families in a village. They can share their joys and sorrows like next-door neighbors. • Impact On The Economy : The Impact Of

Search Engine Optimization

1241 words - 5 pages sites creates a stronger SEO; if Target.com posts a product post on Facebook and it’s shared and liked, some high link activity has occurred, and what is more, someone might put the link of the video on their website, write up a review on it, and improve SEO even more (7 Legitimate Ways That Social Media Impacts SEO”). Also, if a business has a website that has an article posted on it, for example a newspaper with an article about Whales, then if

Electronic Life

827 words - 4 pages . The Bahamas in my opinion has truly been affected by the electronic media because in my younger days I was always convinced that Bahamians had constantly worked towards having great social skills and morality. However maintaining social skills and morals today in the Bahamas is no longer a concern because of the electronic media. The electronic media have three major negative impacts on the Bahamian society, beginning with causing lack of social

Economic Effect of Social Media

2745 words - 11 pages work. Therefore, it is obvious to observe the social media’s economic impact. The economic impacts of the social media are increased work opportunities, decreased business cost, positive push in consumers’ purchasing behavior, increased opportunities for small businesses, and increased employees’ productivity. However, one thing should be noted that there may some different economic impacts in different countries because each country has their own

Influence in Everyday Chinese Politics

1707 words - 7 pages Influence in Everyday Politics The Chinese political realm differs vastly from liberal democracies that people in the west are familiar with. The statement “in China today, the general public have no political influence” is complicated by a focus on everyday politics. Chinese citizens do participate in everyday politics, although not in the direct way found in democratic nations. The power of social media in China is allowing internet users

Importance of Media and Democracy:

1967 words - 8 pages bottom line, which prioritizes infotainment and celebrity news over informative discourse. Cultural studies have investigated changes in the increasing tendency of modern mass media in the field of politics to blur and confuse the boundaries between journalism, entertainment, public relations and advertising. A diverse range of information providers is necessary so that viewers, readers and listeners receive a broad spectrum of information from

Where Does The "Need To Know" End?

922 words - 4 pages The value we place onto a politician's private life has a direct relationship towards the way he governs his office. As a society, we're so not in touch with politics that the only time we know of a politician's way about, is when he has been caught "having fun." Our politician's private life is more important to some of us than the constitution that governs our lives. For some reason, we seem to pay more attention to the media when the issue

Social Engineering Attacks and Counterintelligence

1133 words - 5 pages Case Study 2: Social Engineering Attacks and Counterintelligence Marilyn Washington Dr. Gideon U. Nwatu CIS 502 November 3, 2013 Abstract The topic of this paper is “Social Engineering Attacks and Counterintelligence.” Social engineering attacks and counterintelligence have major impacts to our national security. In July 2010, the Afghan War Diary was released in WikiLeaks. In October 2010, WikiLeaks also released the largest

Related Essays

New Media And Politics Essay

2794 words - 12 pages have not received certain types of media will call them new media when introduced to them. GAGETRY DEFFERETIATION FROM THE PLAT FORMS.-TO BE DONE VIRTUAL SPACE TERMS USED IN RELATION TO NEW MEDIA- ICT, DIGITAL MEDIA, SOCIAL MEDIA, ALTERNATIVE MEDIA TRANSFRORMATION OF POLITICS POLITICS AND ITS IMPACTS ON DEMOCRACY (TO STAND FOR THE LAST PATR ON TRANSFORMATION OF DEMOCRACY) The role the new media has had on politics is immense and

Media Coverage Of The Army Essay

1420 words - 6 pages the manner they are educated in life, through society growing up, or values from their parents. One value that was inherited from parents was to be a republican or democrat. We learn from parents how to view society from politics or political views. Media owners and news reporters grew up in the same society. The difference is they have the power to express their inherited political views and thoughts through their media companies that reach and

Why Media Multitasking Is Bad For Kids

2989 words - 12 pages To Live a Life Beyond the Screen: Why Media Multitasking is Bad for Kids A management student listens to a lecture, fingers intermittently punching keys in his laptop, not to take down notes for tomorrow’s exam, but to check Twitter for the day’s trending topics. A boy and a girl lie comfortably on a sofa watching American Idol with their heads bent, not towards each other, but towards their iPhone screens. Three friends meet up in the

Politics Yesterday, Today, And Tomorrow Essay

1265 words - 6 pages as long as citizens are peaceful. Once violence and crime became a part of both Baltimore and Ferguson protest, local and state officials did not continue to allow the community to exercise their right to protest or freedom of speech. National political leaders, however, did not condemn the communities for acting within their rights. Media Events and Public Opinion The media impacts society in both negative and positive ways. In America