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Mcdonals Review

2953 words - 12 pages

QUESTIONS 1 INTRODUCTION This report is providing metering and data collection and management services that applied to service industry such as Mcdonalds. The objective of this report is to improve the quality of service by doing an analysis and to provide the recommendations about the improvements to be made. ANALYSIS HISTORY: THE MCDONALD’S STORY The birth of McDonald's began with Raymond Albert Kroc.

Ray Kroc was the exclusive distributor of a milk shake maker called the Multimixer. Meanwhile, two brothers, Richard and Maurice McDonald owned and ran a hamburger restaurant in San Bernadino, California, in the 1950s. Ray Kroc heard how well the McDonald brothers were doing using his ...view middle of the document...

We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at great value. Our goal is outstanding QSC&V for each customer every time. We are committed to our people We provide opportunity, recognise talent, and develop leaders. We believe that a diverse team of well-trained individuals working together in an environment that fosters respect and drives high levels of engagement is essential to our continued success. We believe in the McDonald’s System McDonald’s business model, depicted by the “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and the balance of interests among the three groups is key. We operate our business ethically Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to the highest possible standards of fairness, honesty and integrity. We are individually accountable and collectively responsible. We give back to our communities We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support RMHC, and leverage our size, scope and resources to help make the world a better place. We are committed to sustainable business practices and are determined to conduct our operations in a manner that does not compromise the ability of future generations to meet their needs. We grow our business profitably Our stakeholders support our ability to serve our customers. In return, we work to provide sustained, profitable growth for all members of our system and our investors.

We strive continually to improve We consider ourselves a learning organisation that is green and growing which anticipates and responds to changing customer, employee, system and community needs through constant evolution and innovation. Service firms like other organizations are realizing the significance of customer-centered philosophies and are turning to quality management approaches to help managing their businesses. An effective approach has been studied and its role in the analysis of the difference between customer expectations and perceptions has been highlighted with support of an example. The important service quality gaps associated with external customer services, it could be extended to close other major gaps and therefore, it could be developed in order to be applied for internal customers, like the employees and service providers. Data collection and reporting services Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy states or implied needs. As a consultant I should provides a data collection service. This information is fed back to McDonald's for their quality of service clarification. In addition, analysis from this reports and the recommendation are provided to compare existing with existing quality of service. From my observation quality of service in Mcdonalds can be...

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