This website uses cookies to ensure you have the best experience. Learn more

Mcdonalds Research Essay

716 words - 3 pages

2. Profile

2.1 History & Industry of Organisation

Founded in the United States in 1940, McDonald’s started out in the Food & Beverage

Industry as a barbeque restaurant managed and operated by Richard and Maurice McDonald.

Subsequently, it was restructured into a hamburger stand with the use of production line

principles. In 1955, Businessman Ray Kroc purchased the chain from the McDonald brothers

and franchised it worldwide.

2.2 Mission & Vision

McDonald’s brand vision is to be the best quick service restaurant experience by providing

outstanding quality, service, cleanliness, and value, so that they can make every customer in

every restaurant smile. ...view middle of the document...

They have a

strong core of older workers and were one of the pioneers in the hiring of mature workers in

the 1980s (Audrey Chin, 2013).

2.5 Organisation Structure

McDonald’s adopts a divisional organisational structure which comprises of 3 different

divisions; each division handles a specific operational area. This is done to support autonomy

and organisational flexibility. Firstly, McDonald’s has a global hierarchy to cover all its

operations worldwide and to emphasize corporate control. Secondly, the most distinct feature

of McDonald’s organisational structure- performance-based divisions. McDonald’s used

performance as basis for the new divisions in its organisational structure: (a) U.S., (b)

International Lead Markets, (c) High Growth Markets, and (d) Foundational Markets and

Corporate. The U.S. accounts for more than 40% of McDonald’s revenues, and the lead

markets for 40%. The high-growth markets account for 10% of revenues. Finally,

McDonald's uses function-based groups to address the basic function in its business. For

example, under corporate operations, the company has a human resource management group,

a supply chain and franchising group, and a legal group...

Other Papers Like Mcdonalds Research

Mcdonalds in Nepal Essay

997 words - 4 pages McDonalds in Nepal McDonalds is a big brand name which attracts people only because of it name, price and quality of food, moreover it has a global market reaching in many countries. And launching a brand in any particular country needs thorough research especially in a small country like Nepal. In context of Nepal we will have to find out about the market factor, economic factor, environmental factor and competitive factor: a. Market

Mcdonalds Case Study

3434 words - 14 pages flat sales are driving fast-food chains to find new marketing strategies to compete in a mature market. While McDonald’s and most other hamburger chains continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new store designs. Major competitors in the hamburger segment of the fast-food industry in order of annual sales are McDonalds, Burger King, Wendy’s, and


2875 words - 12 pages PENGENALAN Terdapat tiga sektor terpenting dalam struktur pengeluaran ekonomi Malaysia iaitu sektor pertama, sektor kedua, dan sektor ketiga. Sektor pertama terdiri daripada aktiviti-aktiviti pertanian, perikanan, perhutanan, perlombongan, dan kuari. Sektor kedua terdiri daripada aktiviti-aktiviti pembinaan dan pembuatan sementara sektor ketiga ialah sektor perkhidmatan seperti elektrik, gas dan air, pengangkutan, penyimpanan dan


1970 words - 8 pages regulation of fast food advertising to children, McDonald’s reached a crisis which saw it attempt an ethical makeover in the mid-2000s. McDonalds introduced healthy options, such as fresh salads and fruit, as well as sports campaigns for young people, and enhanced nutritional labelling. Meanwhile, with increasing affluence in Asia leading to a wave of diet-related problems similar to those Europe- such as escalating rates of obesity and diabetes in


2510 words - 11 pages Economic Value Added (EVA) EVA is not actually a new discovery. The concept of EVA has been described in the first theoretical basis of capital structure and company value was presented in the academic papers by two financial economists, Franco Modigliani and Merton H. Miller in 1958, later has been known as M&M (Modigliani-Miller) theorem. The basic theorem states that the value of a firm is unaffected by how the firm is financed

Mcdonalds - 680 words

680 words - 3 pages PRODUCT /MARKET EXPANSION GRID New Existing New Existing FIGURE 1 Figure 1 above shows the product/market expansion grid model of Ansoff that has proven to be very useful in business strategy processes to determine business growth opportunities. This model has two dimensions which are products and markets. There four strategies altogether in this model, one for each quadrant. First quadrant is about

Mcdonalds - 5581 words

5581 words - 23 pages would have been a noncompetitive price and no sales. By turning the process around and letting value as perceived by the customer be the driver, each company found a better initial price level and the foundation for its future growth. There are several ways in which companies can assess what value customers perceive a product or service to have. Careful market research is one way; managers also should tap employees with direct customer contact

Mcdonalds - 2296 words

2296 words - 10 pages signifies is predictability through their logos and their consistency. In a way, where when someone hears or sees a McDonalds, they visually recollect the golden arches that mean a McDonalds in near them. One last thing, on how McDonalds resemble a machine is that it embodies is standardization which is also known as replicability. Which for starters means that a machine can be easily replaced if it doesn’t work anymore by another machine. In

Case Study of Mcdonalds India

4041 words - 17 pages companies in KFC and a vast amount of research into India and its markets McDonald'. McDonald’s is a global fast food operator which operates in India with a joint venture partner in 1995. The McDonald’s brand and business system is globally renowned and the Indian operation has been going since 1995 and in December 2002 had 46 restaurants and more than 250 outlets are currently serving throughout India. India is a huge and diverse market with

Operations Management Function of Mcdonalds

757 words - 4 pages PART- 2 ANALYSIS 1) Art Elements Gallery: Art Elements is involved in retailing, marketing, distributing & branding of Art, Gifts, License Merchandise to large retail chains & Corporates. JOB DESCRIPTION: Executive-Research & Office Operations.Responsible for daily business coordination & back-office operations ,marketing & sales coordination, assisting Sr

Segemntation and Target Market for Mcdonalds

2263 words - 10 pages ). For this paper, I have selected McDonalds for discussion. As a company McDonalds has a great reputation as Pfeffer (2006) suggested, “even if the world ends, McDonald’s would still be open”. This paper provides an adequate discussion regarding the market segmentation and positioning strategy followed by McDonalds. McDonalds has segmented its market according to demographic, psychographic, geographic, and behavioral characteristics. They also

Related Essays

Mcdonalds Essay 7931 Words

7931 words - 32 pages Abstract: Modern organizations struggle with staffing challenges stemming from increased knowledge work, labor shortages, competition for applicants, and workforce diversity. Yet, despite such critical needs for effective staffing practice, staffing research continues to be neglected or misunderstood by many organizational decision makers. Solving these challenges requires staffing scholars to expand their focus from individual-level

Mcdonalds Organizational Structure Essay

4250 words - 17 pages the research of areas such as getting rid of trans- fat to make French fries, which could aid their CSR competencies and image in comparison to other competitors. McDonalds are increasing their interest in environmental marketing activities because government bodies are forcing them to become more socially responsible, (NAAG, (1990)). However, it isn’t intended that pressure from pubic health services and the government should change their core

Strategic Management Of Mcdonalds Essay

1961 words - 8 pages different menus in different countries according to the demography, their cultural values and with high quality service and standards. Recently, they started to provide several services such as wireless internet access etc. In the midst of 1965, McDonalds issued their public share with a dollar rate of 22.50 per share but by early 2003 a market research showed that the share came down more than 3 percent. They have almost 343.8 million dollar

Mcdonalds Operation Stratergy Essay