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Mcdonalds Research Essay

716 words - 3 pages

2. Profile

2.1 History & Industry of Organisation

Founded in the United States in 1940, McDonald’s started out in the Food & Beverage

Industry as a barbeque restaurant managed and operated by Richard and Maurice McDonald.

Subsequently, it was restructured into a hamburger stand with the use of production line

principles. In 1955, Businessman Ray Kroc purchased the chain from the McDonald brothers

and franchised it worldwide.

2.2 Mission & Vision

McDonald’s brand vision is to be the best quick service restaurant experience by providing

outstanding quality, service, cleanliness, and value, so that they can make every customer in

every restaurant smile. ...view middle of the document...

They have a

strong core of older workers and were one of the pioneers in the hiring of mature workers in

the 1980s (Audrey Chin, 2013).

2.5 Organisation Structure

McDonald’s adopts a divisional organisational structure which comprises of 3 different

divisions; each division handles a specific operational area. This is done to support autonomy

and organisational flexibility. Firstly, McDonald’s has a global hierarchy to cover all its

operations worldwide and to emphasize corporate control. Secondly, the most distinct feature

of McDonald’s organisational structure- performance-based divisions. McDonald’s used

performance as basis for the new divisions in its organisational structure: (a) U.S., (b)

International Lead Markets, (c) High Growth Markets, and (d) Foundational Markets and

Corporate. The U.S. accounts for more than 40% of McDonald’s revenues, and the lead

markets for 40%. The high-growth markets account for 10% of revenues. Finally,

McDonald's uses function-based groups to address the basic function in its business. For

example, under corporate operations, the company has a human resource management group,

a supply chain and franchising group, and a legal group...

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