Mcdonald Should Be In Viet Nam

1612 words - 7 pages

FPT University

Small Business Entrepreneur
Individual Assignment

Student: Trinh Cong Khoi

MSSV: BA60116 – Class BA0662
Teacher: Nguyen Quoc Cuong

I ndividualAssignment

Small Business Entrepreneur

Small Business Entrepreneur

Individual Assignment

Page 1

Small Business Entrepreneur

Table Of Content
I. Background ..................................................................................................2 1. 2. 3. II. III. IV. V. VI. History ...................................................................................................2 Mission and Vision .................................................................................3 Business ...view middle of the document...

1954: Ray Kroc became the first franchisee appointed by Mac and Dick

McDonald in San Bernardino, California.

1955: Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created.  1957: Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto. Individual Assignment Page 2

Small Business Entrepreneur

1959: The 100th McDonald's opened in Chicago.  1967: The first international McDonald’s restaurant was opened in Canada and Puerto Rico.  1978: 5000th restaurant opened in Kanagawa, Japan.  1983: McDonald’s appeared at 32 countries  1988: Fortune Magazine named McDonald’s hamburgers among the 100 products America made best.  1996: McDonald’s operated websites for most of the countries in which they did business  2005: McDonald’s celebrated its 50th Anniversary on April 15  2011: Donald’s operated 119th restaurant in Trinidad & Tobago

2. Mission and Vision
 McDonald's vision McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.

 McDonald's Missions
McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience..

3. Business Objectives
 Quality Service
McDonald's aims to offer quick, efficient products at a reasonable price. McDonald's strives to expand and increase awareness of nutritious menu items. For example, McDonald's has expanded food and beverages containing fruit and vegetables across the menu, and has increased awareness of fruit, vegetable and dairy options available for

Individual Assignment

Page 3

Small Business Entrepreneur
children on the menu. Their fast, convenient meals won't result in an unsatisfactory product.

 Customer Satisfaction
Customer loyalty is an important objective of McDonald's. Without customer loyalty, there would be a decrease in customers meaning less positive word of mouth from customers to friends and family members. Customer satisfaction involves marketing, as McDonald's identifies the needs and requirements of its consumers in a better way than its competitors. Many consumers choose McDonald's because of its friendly, inviting atmosphere. Restaurants offer comfortable seating, televisions and playgrounds for children. Convenience is also important, as customers want their food produced in a fast, efficient manner.

 Reputable Image
McDonald's opened its first restaurant in 1954. As of 2011, McDonald's operates more than 32,000 restaurants serving more than 60 million people in more than 100 countries...

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