This website uses cookies to ensure you have the best experience. Learn more

Mcdonald’s Corporation Essay

1796 words - 8 pages

Dr. Supra Wimbarti, M.Sc.

Case 1
McDonald’s Corporation

ADITYA DERILYAWAN –10/323133/PEK/15683
FITRI DWI ASTUTI – 10/314156/PEK/15695
YANUAR HERU PRAKOSA – 10/324176/PEK/15717

Introduction :
McDonalds is the world’s largest restaurant chain. Its innovative marketing, superior products impeccable operations, and devoted franchisees have set the standard for the fast food industry. The company philosophy of Q,S,C,&V (quality, food; fast, friendly services, restaurant cleanliness, and a menu that provides value0 and its family oriented image are the ...view middle of the document...

McDonalds has pioneered food quality specification, equipment technology, marketing and training programs, and operational and supply systems, all of which are considered the standards of the industry throughout the world. Q.S.C&.V quality, services, cleanliness, and value are the standard upon which McDonalds was built and the resins McDonalds continues to operate so successfully today.

Agency cost : one relevant market parameter that make the agency cost is high is the physical dispersion of operations. Franchising avoids the monitoring cost, because the local manager is now as the investor whose wealth is depend on the performance of their local units. Monitoring costs will rise with an increasing labor/output ratio.

Turnover : McDonald’s finds a strong link between the quality of its labor force at the store level and the sales of a given restaurant. The key priority is the level of employee-turnover. According to Feldman, current turnover was about 130-135 percent five years ago, and down from peak of 170 percent about ten years ago.

Corporate strategy :
McDonald’s is the largest food service organization in the world, eith over 30,000 store. Its strategies is to provide 100 percents of customer satisfaction, increase market share, and optimize profitability by reducing costs. The three worldwide strategies are : (1) to be the best employer for its people in each community around the world. (2) to deliver operational excellence to its customers in each of its restaurants. (3) to achieve enduring profitable growth by expanding the brand and leveraging the streghts of the McDonald’s system through innovation and technology.

Customer satisfaction : customers are now demanding more than consistency. In response to the changing market, McDonald’s has taken a “do whatever it takes to make a customer happy”.
* healthier food : the hamburgers are made with lean ground beef and enriched sandwich buns; French fries and hash browns are fried in 100 percent vegetable oil’ milkshakes are made with 1 percent low fat milk’ and the amount sodium is decreases. Add menu such as : low fat apple bran muffins, fresh fruit and vegetables, and low fat frozen yogurt.
* -food quality and nutrition : the quality is maintained by : stringent product standards , strict enforcement of operating procedures and close working relationships with suppliers. Food preparation closely monitored, as well as cooking and equipment maintenance and procedures.
* Larger menus : in addition to healthy foods, customer wants more choices, they make the break fast menu, and additional menu such as chicken sandwiches, chicken McNuggets and salads.
* Restaurant diversity : at 1990 mcdonalds management allowed the individual stores to experiment with their formats, such as self services stores , drive through, café and customizes outlets

Kids : US population in the 5-13 years old age group is expected to grow. McDonalds has targeted them with...

Other Papers Like Mcdonald’S Corporation

Mcdonald's Global Business Essay

1198 words - 5 pages McDonald’s Global Business McDonald’s corporation was founded in 1954 by Raymond Kroc with the first restaurant opening the following year. The first restaurant was located in Des Plaines, Illinois with only hamburgers, cheeseburgers, french fries, shakes, soft drinks, and apple pie on the menu. The efficiency of the company, as well as the welcoming family environment, led the restaurant to be very successful. Once McDonald’s saw the success

Mcdonald's Essay

629 words - 3 pages food items. McDonald’s has had many challenges that brought them negative publicity accumulated from obesity but has responded with efforts to improve its image. In conclusion, McDonald’s is just another company, doing the same thing as other companies all over the world; it aims to make a profit. Shutting down McDonald’s would not eliminate obesity or poor lifestyle choices. A new corporation would open in its place, performing the same principle, but perhaps lacking in the areas where McDonald’s has made a positive difference.

Industry Analysis of Mcdonald Dessert

3820 words - 16 pages . New entrances would struggle to compete with McDonald’s.  According to McDonald’s corporation website, McDonald’s has more than 3,500 stores in more than 100 countries. The ability of access to distribution is really outstanding and this would make the new competitors hard to build their distribution channel. b. Threat of substitute products or services: HIGH  McDonald’s main dessert products are followings: sundae, Mcflurry, milkshake, apple

Mcdonald’s Swot & Space Matrix

689 words - 3 pages about McDonald’s corporation as a whole. Being the first corporation to get FDA approval for fast food that provides low fat/low calorie burgers set itself apart from the competition. The potential for growth is at a standstill right now but could change down the line, but the economy will play a factor. References: David, F.R. (2011). Strategic management: Concepts and cases (13th ed.). Upper Saddle River, NJ: Prentice Hall. https

Financial Analysis of Mcdonald's Corporation

1652 words - 7 pages , the brothers founded the McDonald’s restaurant. The menu introduced nine items: hamburger, cheeseburger, soft drinks, milk, coffee, potato chips and a slice of pie. The brothers developed a partnership with sales man, Ray Kroc in 1955 as a franchise agent for the McDonald’s restaurant. Ray Kroc founded the McDonald’s Corporation. Organization: Other than the many McDonald’s franchises being a key to the company’s success, McDonald’s

Internationalization of Businesses Like Mcdonald's

587 words - 3 pages McDonald's Corporation is the world's largest chain of hamburger fast food resrestaurant. Its headquartered in the United States. McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, shakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, wraps, smoothies and fruit.So this eaasy try to analyse and idetify McDonald’s

Mcdonalds Anlysis

3565 words - 15 pages includes three strengths, which are which are global expansion, specializing training and efficiency of the top management; two weaknesses which are exploited workers and damaging the environment. McDonald’s corporation had four strategies include expand the coffee market domestically, as well as internationally; develop more eco-friendly methods of operating; develop a method to choose where to locate new stores; expand the healthier food options

Executive Summary-Mcdonalds

1337 words - 6 pages in the world. According to, under the Under the Sarbanes-Oxley Act of 2002, the Audit Committee of the Board of Directors is responsible for the appointment, compensation and oversight of the work performed by the independent auditor engaged by McDonald’s Corporation. McDonald’s stock exchange is the New York Stock Exchange and their ticker symbol is MCD (McDonald’s). As of 2009, McDonald’s cash and cash equivalents was $16.6

Csr at Mcdonald's

2552 words - 11 pages be evaluated. Discretionary responsibility connotes an unpaid organisations’ ambition to administer to society’s benefits without getting something in return (Spencer and Butler, 2004). Additionally the responsibilities go over public expectations (Zain, 2008). The community support of McDonald’s is a basic value and the corporation takes it very seriously. The company’s objective shows that McDonald’s is not simply a profit making organisation

Macro Environment Mcdonald's

1466 words - 6 pages The purpose of this paper is to discuss external and internal factors affecting McDonald’s management functions. This will be accomplished by explaining how McDonald’s deals with each of the external and internal factors. There were three factors that were chosen to outline the success of McDonald’s corporation. The first factor is globalization, which is define as closer contact between different parts of the world, with increasing

Hrm of the Most Desired Employer

3518 words - 15 pages , serving over 60 million people a day (Wikipedia, 2012). McDonald’s has been pursuing growth and has been divesting itself from brands other than its own core brand. This began in the 90’s when McDonald’s began selling shares in other companies. McDonald’s operates three different ways - stores are either owned by McDonald’s Corporation, an affiliate or they are owned by a franchisee. Regardless of who owns a particular store, the HRM practices are

Related Essays

Mcdonalds Corporation Supply Chain Essay

1404 words - 6 pages double edged sword regarding “green initiatives”. Gonzalez-Mendez states that McDonald’s customers rejected and didn’t participate in the pilot recycle program in stores. McDonald’s is close to aligning their two goals together. McDonald’s needs to continually be improving while growing their profitability and sustainability programs. References: Goldberg, Ray A., Yagan, Jessica Droste. (2007) McDonald’s Corporation: Managing a Sustainable Supply Chain. Havard Business School Publishing Schaefer, Ted., Kosansky, Alan. (2008) Can You Be Green and Profitable? CSCMP’s Supply Chain Quarterly.

Mcdonald's Corporation Financial Essay

811 words - 4 pages outperformed the 1500, with a gain of 27.9% versus a 0.3% decline.” Financial Position of McDonald’s Corporation (MCD) McDonald’s Corporation (MCD) is the leader in global foodservice retail with more than 33,000 restaurants worldwide and 1.7 million employees in 119 countries (“McDonald’s Corporation”, 2012). Approximately 68 million people eat at McDonald’s each day (“McDonald’s Corporation”, 2012). With international growth and globalization on the

Mcdonald’s Use Of Teams In Production And Operations Management

1064 words - 5 pages experience and community. McDonald’s focus on these five areas enable them to strive for a better tomorrow and sends a message to the community to speak to the root of what McDonald’s values are. McDonald’s has been recognized as a highly flexible corporation with its efforts to provide a vast differentiation to its foreign markets. Modifying its products and services are one of many ways McDonald’s meets the diverse needs of its global marketing

Mcdonald's Corporation Case Analysis

899 words - 4 pages McDonald’s Corporation Case Analysis McDonald’s has made great strides in the sustainability of its supply chain over the past few decades. From a moratorium on soya coming from farms where Amazon rain forests have been destroyed, to developing sustainable fishery guidelines to manage fish quality and quantity, McDonald’s has taken great efforts to “do the right thing” [1]. This commitment to environmental sustainability has impacted how