Mcdonald’s And Obesity Essay

4051 words - 17 pages

CASE 27 McDonald’s and Obesity
THE PROBLEM
Governments and influential health advocates around the world,
spooked that their nations’ kids will become as fat as American
kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way
to slow the march of obesity.
In the United States, roughly 30 percent of American children
are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of
Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults
and kids in other countries are catching ...view middle of the document...

But Japanese health officials report that a BMI of 25
or more is already causing high rates of diabetes. About 290 million children in China are thought to be overweight, and researchers expect that number to double in the next 10 years. The World
Health Organization has warned of an escalating global epidemic
of overweight and obesity.

GLOBAL REACTIONS TO OBESITY
One of the perplexing questions is why there has been a relatively
sudden increase of obesity worldwide. Some opine that fast-food
portion sizes are partly to blame; the average size order of French
fries has nearly tripled since 1955. Some people say advertising is to blame, particularly ads aimed at children, such as those

1

“Obesity,” World Heart Federation, May 2007, http://www.world-heart-federation.org.

cat2994X_case2_019-046.indd 40

that use celebrities to market high-calorie foods. According to
USA Today, one study found that the average American child sees
10,000 food ads a year, mostly for high-fat or sugary foods and
drinks.
Traditionally, in developing countries, the poorest people
have been the thinnest, a consequence of hard physical labor
and the consumption of small amounts of traditional foods.
But when these people in poor countries migrate to cities, obesity rates rise fastest among those in the lowest socioeconomic
group.
Even as food companies’ battle U.S. lawsuits and legislators
who blame them for inducing childhood obesity, they’re being attacked on another front—Europe—which is threatening, among
other things, to ban advertising icons such Tony the Tiger and
Ronald McDonald. “I would like to see the industry not advertising directly to children,” said one European health commissioner.
“If this doesn’t produce satisfactory results, we will proceed to
legislation.” The European Health Commission has called for the
food industry to set its own regulations to curb so-called junk-food
advertising aimed at the European Union’s 450 million citizens—
or face bans similar to the tobacco industry.
The ominous comparison to cigarettes is increasingly being
made in the United States as well. Commenting on a McDonald’s
plan to send Ronald McDonald to schools to preach about nutrition, an aide to a U.S. senator said, “No matter what Ronald is
doing, they are still using this cartoon character to sell fatty hamburgers to kids. Once upon a time, tobacco companies had Joe
Camel and they didn’t get it either.”
Also under fire is TV advertising of kids’ foods, as calls for
curbs or bans rise around the world. “If the rise in [the] child obesity trend continues, within five years we’ll be in the same situation
as America is today,” said a senior child nutritionist at the University of Copenhagen who sits on the board of Denmark’s National
Board of Nutritional Science. “Banning TV ads that are targeting
kids is an important strategy to adopt.” But there is an argument
that those measures won’t help. “In Sweden, Norway and Quebec,
...

Other Papers Like Mcdonald’s and Obesity

Mcdonald’s Swot & Space Matrix Essay

689 words - 3 pages sometime considering that media has factor in on their unhealthy menu and tied it into contributing to obesity in the world. The overwhelming lawsuits that McDonald’s has experience and more to come have contribute to its reputation in a negative way. However McDonald’s still has managed to overcome and adapt and appeal to local taste of the people in community in which they operate in. Space Matrix of McDonald’s | Internal Strategic

Megaworld Essay

796 words - 4 pages that have plagued McDonald’s for years and that Mr Thompson will face when he takes over. The company continues to be targeted by public health and animal rights groups for its contribution to the growing obesity epidemic and the treatment of the animals it consumes. “[Mr] Skinner’s pride was a ‘plan to win’ that largely made children’s health the loser,” says Sara Deon of Corporate Accountability International. She notes that obesity

Mcdonald's Case Study

2108 words - 9 pages of McDonald’s were not doing well. And also, McDonald’s was known for unhealthy food and was related to obesity. Several big events happened at the 21st century. For example, anti-globalization protesters attacked McDonald’s outlets in Seattle, an under construction McDonald’s restaurant was demolished by a farmer, and also several McDonald’s restaurants were damaged by bombs. Skinner re-adopted the cord values established by Kroc and Turner and

Fast Food

744 words - 3 pages Nowadays fast food shops consider the easy way for people resort to eat according to fast life, responsibilities and short of time to cook at home. Young people and adults like to eat fast food but Government is trying to control marketing of fast food because of health problems such as obesity issues. McDonald’s need to add vegetarian meals in their menu. For example when the customer order vegetarian meal will take another one free to

Hrm of the Most Desired Employer

3518 words - 15 pages passed on and enforced by McDonald’s Corporation. Once you buy into the brand, you must obey the company structure. McDonald’s has a poor reputation. It is seen as a cause of obesity, yet despite this, its sales only dipped once in the last 9 years - in October 2012. The other problem that McDonald’s faces is the lack of respect people have for it as an employer. Employee’s are perceived to be in a dead-end job with no scope for promotion, and

Mcdonalds Anlysis

3565 words - 15 pages around the world. Social Many people began to stray away from fast food restaurants due to the negative nutritional impact it caused. People were willing to sacrifice the speed they received their food for healthier food options. Also, people criticized the use of low wage, part-time employees and the non-union approach McDonald’s took. Over the years, McDonald’s was blamed for causing obesity in children, as well as adults. Technological In

Mcdonalds

1970 words - 8 pages McEthics in Europe and Asia: should McDonald’s extend its response to ethical criticism in Europe? This case examines ethical criticisms of the US fast food giant McDonald’s, and explores demands for the company to extend their vigorous efforts to restore their dented credibility in Europe to markets in Asia. The case focuses on the problems of obesity and unhealthy eating that have confronted the company, which are presented in the context of

Mt355 Unit 4 Assignment

1019 words - 5 pages MT355-01 Unit 4 Assignment September 20, 2015 The U.S. population faces an obesity problem that continues to grow each year. According to the CDC the percentage of adults aged 20 years and older has increased from 22.9 percent in 1988 to 1994, to a whopping 34.9 percent between 2011 and 2012 (cdc.gov. 2014). As the obesity rate increases so do associated health problems such as diabetes, high cholesterol and hypertension. Because of this

Obesity In America

714 words - 3 pages many trains and buses as they do but not even they offer it all over New York. Also, people work too much and are mostly out and guess what we have out there to eat fast in our 30 minutes of lunch time? Yes, you’ve guessed it McDonald’s, Subway, Wendy’s, Taco Bell, Burger King etc., All these places are all filled with greasy, fried, and processed fat foods. This type of diet does not help combat the obesity epidemic we have in America. I wish I

Legal Issues Surrounding Mclibel

2569 words - 11 pages raises the question of where accountability for the economic and public health consequences of obesity properly rests (Mello and Rimm et al., 2003, pp. 207-216)”. Helen and David managed to prove the de-humanization of the employees of McDonald’s. The company were "strongly antipathetic" to unions and paid their workers low wages. London Greenpeace felt the need to scrutinise the working environment so that the conditions did not become acceptable

Why Have Americans Become So Obese?

1304 words - 6 pages their fast food restaurants severely overweight people. Despite America being one of the most obese countries, no one ever asks the real question. Why have Americans become so obese? The most obviously popular reason why Americans are obese is because of food. The first type of food to relate to obesity is fast food. McDonald’s, Burger King, Taco Bell and many other fast food restaurants load their food with sugar, cholesterol and other unhealthy

Related Essays

Mcdonald's Essay

629 words - 3 pages Many people all over the world equate the Golden Arches with the company named McDonald’s. Who has not heard of this restaurant’s name? Some may think McDonald’s is the greatest food service retailer or perhaps the worst company that could have evolved in Canada and the United States. There are more than just hamburgers and french fries in the world of McDonald’s. Perhaps the most popular misconception tends to gear towards the obesity epidemic

Environmental Factors Essay

1162 words - 5 pages have kids who are sick in the hospital with a place to stay. The downfall is that the McDonald’s restaurant is still feeding society food that is causing obesity in kids. The greasy fries to the hamburger with all the fat in it, the kids will not have a chance at a healthy life if McDonald’s do not make a change. Although McDonald’s have changed the kids menu to give the kids a smaller portion of fries and apple slices with every kid’s meal

Business Student Essay

4051 words - 17 pages CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S

Question 6.10 Business 600 Essay

552 words - 3 pages was that society was faulting the fast food management for the epidemic of obesity. Groups of people were making the claim that the fast food products that McDonald’s is famous for were playing a large role in childhood obesity. In order to respond to these allegations, the management initiated an extensive formal research project. Senior leaders and crucial decision makers spent time collecting nutritional information regarding the