Mcdonald's Essay

5552 words - 23 pages

McDonald’s Corporation (source: Wikipedia)
McDonald's Corporation (NYSE: MCD) is the world's largest chain of hamburger fast food restaurants, with 33,000 local retailers serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.
A McDonald's restaurant is operated by a franchisee, an ...view middle of the document...

The carhops were eliminated to make McDonald's a self-serve operation. Mac and Dick McDonald had taken great care in setting up their kitchen like an assembly line, to ensure maximum efficiency. The restaurant was renamed again to simply "McDonald's" and reopened its doors on December 12, 1948.
In 1953, the McDonald brothers began to franchise their successful restaurant, starting in Phoenix, Arizona and Downey, California; the latter is today the oldest surviving McDonald's restaurant. The McDonald brothers created Speedee to symbolize the quick and efficient service system that they had devised. Downey's Speedee is one of only a few remaining. His little legs, animated in neon, still run as fast as they can to serve the restaurant's next customer. Recognizing the historic and nostalgic value of the intact 1953 structure, the McDonald's Corporation acquired the store in 1990 and rehabilitated it to a modern but nearly original condition, and then built an adjacent museum and gift shop to commemorate the site. Inside the small museum are many McDonald's artifacts from over the years, and also a small display showing how the restaurant buildings evolved from the small walk-up candy striped stands to the large more common mansard-roofed restaurants.
In 1954, Ray Kroc, a seller of Multimixer milkshake machines, learned that the McDonald brothers were using eight of his high-tech Multimixers in their San Bernardino restaurant. His curiosity was piqued, and he went to San Bernardino to take a look at the McDonalds' restaurant.
Believing that the McDonalds' formula was a ticket to success, Kroc suggested that they franchise their restaurants throughout the country. When they hesitated to take on this additional burden, Kroc volunteered to do it for them. He returned to his home outside of Chicago with rights to set up McDonald's restaurants throughout the country, except in a handful of territories in California and Arizona already licensed by the McDonald brothers. Kroc's first McDonald's restaurant opened in Des Plaines, Illinois, near Chicago, on April 15, 1955, the same day that Kroc incorporated his company as McDonald's Systems, Inc. (which he would later rename McDonald's Corporation). McDonald's grew slowly for its first three years. By 1958, there were 34 restaurants. In 1959, however, Kroc opened 68 new restaurants, bringing the total to 102 locations.
Phenomenal growth in the 1950s and 1960s
In 1960, the McDonald's advertising campaign "Look for the Golden Arches" gave sales a big boost. In 1962, McDonald's introduced its now world-famous Golden Arches logo. A year later, the company sold its billionth hamburger and introduced Ronald McDonald, a red-haired clown with particular appeal to children.
In the early 1960s, McDonald's really began to take off. The growth in U.S. automobile use that came with suburbanization contributed heavily to McDonald's success. In 1961 Kroc bought out the McDonald brothers for $2.7 million, aiming at...

Other Papers Like Mcdonald's

Mcdonald's Case Study

1186 words - 5 pages Staying ahead in a competitive environment: A McDonald's Restaurants case study For businesses to understand adequately the nature of the competition they face, they must define their market accurately. This involves recognising a broad base of competitors. McDonald's has thousands of competitors, each seeking a share of the market. McDonald's recognises that it is up against not only other large burger and chicken chains but also independently

The History of Mcdonald's Essay

2686 words - 11 pages Chad ####### Ms.###### English 1## McDonald's is a restaurant that we all know. It would not be surprising if your childhood memories of the golden arches. As a child or as an adult one may not question: where did it all began, what did this company have to go through to get where it is now, and many others that could be asked about this global success. This magnificent company is much deeper than a hamburger, it defines success at its

Mcdonald's Case Study

5594 words - 23 pages incompetent franchisor can destroy its franchisees by failing to promote the brand properly or by squeezing them too aggressively for profits. Franchise agreements are unilateral contracts or contracts of adhesion wherein the contract terms generally are advantageous to the franchisor when there is conflict in the relationship. 7.0 Case Study on McDonalds About McDonalds: McDonald's Corporation (NYSE: MCD) is the world's largest chain of fast

Mcdonald's Global Business

1198 words - 5 pages , Germany, and France. McDonald’s has had to decide how best to operate in a foreign market. McDonald’s has taken two routes to marketing their restaurants in the foreign market. The first, a big risk for the corporation, was introducing Ronald McDonald. Ronald has since become a world-wide icon that has boosted sales. McDonald’s stated, “Ronald, very cleverly, has become McDonald's point of differentiation in each market. He celebrates Christmas in

Mcdonald's Swot Analysis

838 words - 4 pages McDonald’s training facility, Hamburger University. All this shows the employee strength of the company. W – Weaknesses * High employee turnover The company invest a lot in the training of its staff and employees but due to high turnover the investment does not pay off. Workers in the fast food industry are paid low wages. McDonald's do not pay overtime rates even when employees work very long hours. Pressure to keep profits high

Mcdonald's in India

3859 words - 16 pages get more out of its stores in India. On the same time, how McDonald’s can maintain and improve their performance by adjusting their competitive strategy properly. 2. Introduction McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 58 million people in around 130 countries each day. 70 percent of our restaurants worldwide are owned and operated by independent, local

Mcdonald's Case Study

625 words - 3 pages McDonald's is the leading global food service retailer, with more than 33,000 local restaurants serving more than 64 million people in 118 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated independently. McDonald’s is categorized as a fast-food restaurant that serves mainly hamburgers, fries, and beverages, with the main focus on product and service quality, speed and accuracy. McDonald’s uses Cost

Mcdonald's Seniors Restaurant

1280 words - 6 pages in customer base because of the special breakfast offer for seniors. * Customer Loyalty - senior customers have become regular patrons. * Great customer relationships - friendly employees. * In sync with McDonald's corporate philosophy to be friendly and to give back to the communities it serves. * Most senior customers come during the morning slow hours and leave before the noon crowd comes in. * Senior customers are friendly

Macro Environment Mcdonald's

1466 words - 6 pages addition to their community involvement, McDonald's has a long-standing commitment to environmental protection. Restaurants around the world have innovative programs for recycling, resource conservation, and waste reduction. The environmental achievements of this corporation have been recognized by organizations such as the Audubon Society, Conservation International, Keep America Beautiful, the National Recycling Coalition, and the U.S. Environmental

Mcdonald's Corporation Financial

811 words - 4 pages / McDonald's Corporation Dividend Yield (MCD). (n.d.). YCharts - 500,000 Stock Charts, Stock Ratings and Economic Indicators. Retrieved March 22, 2012, from http://ycharts.com/companies/MCD/dividend_yield Murphy, K. (2011, April 8). International Franchising Strategy Reduces Dependence and Increases Profit Centers. How To Franchise a Business by a Franchise Attorney MBA, Franchising A Business, Franchise Disclosure Documents, Buying A Franchise

Csr at Mcdonald's

2552 words - 11 pages . (1981). The Anatomy of Corporate Social Response: The Rely, Firestone 500, and Pinto Cases. Business Horizons. Frank,J. N. (2004). Corporate Case Study: McDonald's opens up to rebound from tough times. Retrieved from http://www.prweekus.com/Corporate-Case-Study-McDonalds-opens-up-to-rebound-from-tough-times/article/51103/. Fritzsche, D.J. & Becker, H. (1984). Linking Management Behavior to Ethical Philosophy – An Emirical Investigation

Related Essays

Mcdonald's Essay

4456 words - 18 pages Introduction McDonald's is the world's driving worldwide nourishment administration retailer with more than 36,000 areas serving around 69 million clients in more than 119 nations every day. More than 80% of McDonald's eateries worldwide are claimed and worked by free nearby representatives and ladies. The business was overseen as particular geographic fragments through June 30, 2015, that incorporated the U.S., Europe, Asia/Pacific, Center

Mcdonald's Essay

629 words - 3 pages Many people all over the world equate the Golden Arches with the company named McDonald’s. Who has not heard of this restaurant’s name? Some may think McDonald’s is the greatest food service retailer or perhaps the worst company that could have evolved in Canada and the United States. There are more than just hamburgers and french fries in the world of McDonald’s. Perhaps the most popular misconception tends to gear towards the obesity epidemic

Mcdonald's Essay

1637 words - 7 pages Environmental Policies at McDonald’s Environmental Policies at McDonald’s: McDonald’s has set a very good example of how doing the environmentally right thing can serve the dual purpose of saving the environment and making business profitable. At a time when environmental issues were gaining prominence and public and the Government were both being made aware of the dire consequences that might await us in the near future, McDonald’s was

Mcdonald's Case Study 603 Words

603 words - 3 pages Working for McDonald's is often portrayed as an undesirable job. In primary school, my math teacher told us that if we did not learn division, we would end up “flipping burgers at ‘Booger King’ or mopping floors at McDonald's.” She is not alone in her negative stereotype of McDonald's. In 2003 the Merriam-Webster Dictionary added the term “McJob,” defining it as a “low paying job that requires little skill and provides little opportunity for