Mc Donald Essay

2336 words - 10 pages

McDonald’s: From Big Mac to P’tit Plaisir

Case Synopsis
McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is ...view middle of the document...

In India, which beef or pork is prohibited (especially beef) and most of India people is vegetarian so McDonald’s in India develop menus which meet with local preferences : special line of vegetables, fish and chicken sandwiches.
Examples above described how McDonald’s successfully broaden its operations globally and how its overcome critics, protest even vandalism because of sensitive of western culture, issues of environment and animals abuse is by creating social corporate responsibility which emphasized six general areas in terms of corporate responsibility : community, employment experience, environmental responsibility, governance and ethics, nutrition and well-being and a sustainable supply chain which purposes is in order to keep the brand image of McDonald’s good.

Problem Identification
McDonald is facing a major problem. Where will McDonald go from now on? Should McDonald keep its current strategy or change it to the other strategies?
Case Analysis
Strategic change is about changing the way in which an organization interact with its external environment. This can be done by adapting external environment into organization’s system which consist of three elements: structure, processes, and culture. The strategy of Mc Donald established will be explained below.
Type of International Strategy : Multidomestic Strategy
To compete in international markets organizations, McDonald's using multidomestic strategies to diversify its activities overseas, including its unique and customized approaches to each country, allowed in to respond more quickly to the dynamic environment. The objective of multidomestic strategy is to adapt a product for use in national markets and thereby responding more effectively to the changes in local demand conditions. Mcdonald’s needed to become more connected to a global customer base and resulted in significant variance in strategic actions in different countries. Local managers given substantial autonomy to determine how the product will meet the needs of local customer.
- In France, McDonald's redesigned its brand so it would not be seen as an American company subverting the French culture of high cuisine, then France became McDonald's second most profitable market in the world. The new menu in France offers many choices not familiar in the US such as the P'tit Plaisir (mini snack foods), Little Mozza (tomato and mozzarella salad), Croques Monsieurs (grilled ham and cheese), and Jambon Beurre (ham and butter on a crusty baguette). In addition, stand-alone McCafes carry traditional France sweets such as macaroons, fruit tarts, and flan, and serve beverages ceramic mugs.
- In German, stores are simply decorated and focus on the essentials typical of German design. Most stores feature televisions tuned to McDonald's German Network. a very popular in-store television network. It carries branding, entertainment, leisure content, and advertising. Germany is considered one of the most environmentally...

Other Papers Like Mc Donald

Mcdonalds's Marketing Research Paper

2830 words - 12 pages Bibliography…………………………………………………………………………...16 2 Introduction There are many fast food restaurants in America presently; among them is Mc Donald’s, currently one of the most successful fast food restaurants in America. Mc Donald’s originally started out as a small restaurant that focused on burgers, fries and beverages. It was owned by two brothers Dick and Mac Mc Donald. Ray Kroc came along and saw their business and put forward an idea to

Nhokboo'Slearn Essay

2040 words - 9 pages 9/26/2012 FPT UNIVERSITY ĐOÀN THÀNH NHÂN…BA60117…BA0664 Lecture: Mr. NhanDTBA60117 | Entrepreneurial Small Business Dddd [Type the company address] Page 1 Content: I. 1. 2. 3. Background: History Mision and Vision Business objectives II. III. IV. V. VI. SWOT Analysis: Advantages and Disadvantages of Mc Donald franchise: Investment decision: Summary: Reference List: I. About the MC Donald: 1. History: ( From

World Robot Olympiad in Korea

577 words - 3 pages 5th November (Thursday) We, together with 5 other Malaysia teams were gathered at the Sasbadi headquarters in Kota Damansara before heading to KLIA. After a final presentation to one of the Sasbadi trainer, we continued packing. We left around 7pm and arrived at the airport 1 hour later. Next, we preceded all the check in procedures and we took a meal at the Mc Donald. Finally we lift off at about 11.45pm. 6th November (Friday) After 6


501 words - 3 pages might seem being funny to them, as the core of their marketing campaign, might cause ambiguous perceptions of the audience or the target customer group. Just as we´ve seen in the SNICKERS advertising which was controversial and has led to discrimination accusations. Or in the Mc Donald´s campaign, where lack of information led to big monetary losses. And they couldn´t control the situation. Further issue is, that one should look at each campaign

Black Canyon Coffee

1335 words - 6 pages little perception made them save time and money and helped them to grow faster. Holland, business consultant, state in the article Black Canyon Coffee that: “One thing we recognized that took Mc Donald and others companies years (to recognize) is that Asia is not one monolithic culture of taste. You have to adapt to each country and be flexible."  Ethical concerns during BCC expansion Bcc is already a major player in Thailand and it

Product and Service Design

2198 words - 9 pages Operation Management Product and Service Design Mc Donald Company By Dimas Candrika Usman Priyandono Magister Manajemen Fakultas Ekonomika dan Bisnis Universitas Gadjah Mada 2015 History of Mc Donald McDonald's Corporation is a fast food restaurant which is very famous and is one of the largest and has spread globally. The main dish in restaurants McDonald's is a hamburger, but also serves soft drinks, french fries and

Magna Carta

1509 words - 7 pages that luring our children at such a young age to eat Mc Donald that children will in time have an epidemic of diet related diseases like, cardiovascular, cancer liver disease, asthma, and there is scientific evidence to base this on. In short, many parents across our country are literally fed up with these fast food chains shaping their children’s eating habit. In addition, it if very difficult for a parent to ever compete with their

Back To The Dream Time

679 words - 3 pages responds from Mc Donald family to Richard, though Richard is not they the biological child. McDonald family was very closer each other, no jealousy and favoritism. For example, when Sonya (his mother) woke up Richard, Sonya smiled with him and also made him some food. Besides that, Tom and Judy are Richard stepbrother and stepsister, they not jealous each other. The other morale value is a sense of love that they give to Richard like their other

Towards Indenpendence

843 words - 4 pages the Malay states and also extend the common citizenship to immigrant communities. It regarded as a heavy hit to the position of Malay politics. The British were so surprised the strength of the Malay feeling. They received report from Sir Edward Gent and Mc Donald, which is pointed out how great of the Malay opposition was. Widespread Malay opposition to the scheme prompted the British to pursue confidential consultations with representatives of

The Threats of Globalisation on Culture

1822 words - 8 pages of globalisation eradicating of minimising cultural values, writers Donald Morrison, Antoine Compagnon suggested that the inflow of commodities like movies be regulated, and that all local products be subsidised so that the people can have easy access to them. According to them, “It has surely helped some small publishers, music labels, and movie studios resist the pressure of global competition” (Donald Morrison, 2010, p. 67). There really need

Cola Wars

1209 words - 5 pages ) | Exclusive deal with Burger King, Mc Donald | Merged with Frito Lay to form Pepsi Co | Purchased Minute Maid, Duncan foods, Belmont spring water | Purchased Quaker Oats | Acquired planet Java coffee drink brand | | Acquired Mad River juices & tea | CHALLENGES TO SOFT DRINK INDUSTRY : 1. Flat demand during 1998-2004 2. Contamination scare at India 3. Obesity issues 4. Challenges to Internationalisation CHALLENGES

Related Essays

Mc Donald Essay

561 words - 3 pages Socialism is an economic system where the means of production, such as money and other forms of capital, are owned by the state or public. Under a socialist system, everyone works for wealth that is, in turn, distributed to everyone. Under capitalism, you work for your own wealth. A socialist economic system operates on the premise that what is good for one is good for all. Everyone works for their own good and the good of everyone else. The

Ib Paper 2 Section C Essay 1 ( Mc Donalds And Kfc

676 words - 3 pages to adjust its products to the country it is located in and the culture. The products that Mc Donald’s sells has to appeal to the market and the local culture. Since in India 85% of the population doesn’t eat beef or pork or will ignore any restaurant that serve beef, it really wouldn’t make sense for them to sell beef. In order for Mc Donald to maximize sales it would have to convert into selling chicken products to allow them to attract a lot of

Mcdonalds: Segmentation, Targeting And Positioning Essay

847 words - 4 pages Market of Mcdonalds Mc Donald's target market is every segment of the demography! The segments of the demography are; family life-cycles, gender, age, Nationality, Income, Generation, Race etc. Like u stated, Marketing Mix are the 4p's: Product, Price, Place, Promotion 1.Mc Donald Product :value-priced , fast-serviced meal 2.Mc Donald Price : my guess is Value-pricing (offering just the right combination of quality and good service at a a fair

Mac Donalds Essay

1038 words - 5 pages warning signals on it stating that the contents are served hot; Mrs Lieback did not read and take the warning which led to the accident. • The coffee did not spill over while it was being served, it was spilled after the sale was made which made the accident outside Mc Donald responsibility. • The accident occurred as a result of carelessness on the side of Mrs Lieback which was a strong point on the side of Mc Donald. The arguments supporting Mrs