This website uses cookies to ensure you have the best experience. Learn more

Mattel And Toy Safety Essay

1067 words - 5 pages

Mattel and Toy Safety
Corporate and Social Responsibility

Mattel and Toy Safety
In 2007 the Mattel Corporation had to recall several of their toys due to the presence of lead within the paint and magnet problems with the products it had distributed. Mattel was accountable for distributing numerous toys from their Chinese manufactures. This was one of the largest recalls in American history.
The Mattel Corporation started in 1945. In 1960 it became a publically traded company. Mattel, one of the leading toy companies in the world employs around thirty thousand workers. They sell products in more than one hundred fifty countries. Mattel has many toys like Barbie, and ...view middle of the document...

Mattel placed the blame for the recalls on the Chinese companies that had manufactured the toys. Mattel did try and check that that the manufactures were doing everything within their potential to work out the problems with the toys and were progressing to do everything in their power to make sure that every one of their toys were a high quality product. Mattel provided an inventory of the recalled merchandise on its web site and to they opened a toll free phone line that consumer’s queries concerning the protection of its toys could be answered. They additionally determined to publish ads in leading newspapers and hoped that this might assure shoppers that they'd sure procedures that would result in the social control of quality and safety once it came to Mattel merchandise. Mattel did everything in their power to point out that they cared about their consumers and wanted to ensure they felt safe again. They created many rigorous procedures to make sure the prime quality and safety of their merchandise.
The CPSC or Consumer Product Safety Commission is charged with protecting the public from unreasonable risks of injury or death associated with the use of the thousands of consumer products under the agency's jurisdiction. The CPSC additionally inspects, monitors, prosecutes and even fines firms that are determined to not conform the regulations of the CPSC. One of the main regulations of the CSPC is that “companies should report a defect/recall inside twenty four hours of discovery". This was one of Mattels largest mistakes in the handling of their finding. On June eighth, 2007 the primary potential web site of LED paint contamination was discovered in one of Mattel's toys. Mattel delayed reporting the matter to the CPSC for nearly a month.
Mattel rather than handling the matter quickly placed the blame on the Chinese makers. This action was unethical. They blasted the manufacturer’s approach before any proof was collected regarding what precisely happened. They also simply failed to apprehend precisely what do once this issue arose. Due to these actions the chief executive officers of Mattel publically apologize for their actions on TV and on their web site. They offered all...

Other Papers Like Mattel and Toy Safety

Mattel Essay

692 words - 3 pages years -Product development-innovative learning toys and introducing new product lines such as My Scene Dolls -Expanding product variety and product line-including high-end collectables Some weaknesses include: -being embroiled in intellectual property -issues on product safety -bad product award The action I would recommend that Mattel takes to stem Barbie’s sales decline would be to hold an event that would involve children and

Mattel Case Study

1003 words - 5 pages both boys and girls * Mattel has been in the fore front of the toy industry for 6o years * Strong online privacy policy * Controls fate of Barbie’s main competitor, Bratz. * Has excellent Global Manufacturing Principles * Weaknesses * Battered brand image over recent series of recalls * Losing control of their products and company image due to the outsourcing of their manufacturing to third party

Mattel Recallcase

4523 words - 19 pages MATTEL: A Case Study | October 22 2012 | Case study discussion taken from Stanford’s Graduate School of Business “Unsafe for Children: Mattel’s Toy Recalls and Supply Chain Management” | Rob Breakiron Wenyao Ma Alek Shnayder Jiajie Wang | Contents Introduction 2 Why do companies outsource? 2 What were the primary causes of Mattel’s recall problems? Where these the result of outsourcing? 4 What actions were taken by the


262 words - 2 pages of products for both boys and girls * Mattel has been in the fore front of the toy industry for 6o years * Strong online privacy policy * Controls fate of Barbie’s main competitor, Bratz. * Has excellent Global Manufacturing Principles * Weaknesses * Battered brand image over recent series of recalls * Losing control of their products and company image due to the outsourcing of their manufacturing

Development Trend and Investment Prospect of China Toy Market, 2014-2018

1255 words - 6 pages Chinas toy industry Though China is a major toy manufacturing and export country, the domestic market almost has been taken up by foreign brands. Among the top ten toy brands in Chinese market, the top two are foreign ones, they are Lego and Mattel, and six out of those ten enterprises are foreign-owned subsidies in China. There are about 30,000 plus kinds of toys in Chinas toy market. And they can be classified into electronic toys, machine model

Applying Virtue Ethics to Mattel Inc. Global Manufacturing Principles

1489 words - 6 pages to sweatshop-like conditions and worker exploitation in toy manufacturing factories in China and other developing countries. These efforts were quite similar to those of other industries in that codes of conduct were created with tremendous fanfare but with insufficient effort to improve and monitor actual working conditions in those factories. I will show how Mattel attempted “to do the right thing” and put virtue ethics like fairness, honesty

Mattel vs Hasbro

1280 words - 6 pages MATTEL VS HASBRO/BARBIE VS BABY ALIVE Abstract: The two highest toy companies, Mattel and Hasbro have various dolls that every little dreams of having. In this paper, I will compare and contrast the “old school” Barbie to the “new reality” Baby Alive and how both companies address the 4 P’s of Marketing. Barbie, America’s top and favorite doll of dolls for years is continuing to grow strong as a play toy or as a collection item. Barbie

Sales in Toy Industry

3112 words - 13 pages reduction in prices of the products would contribute to increase in the sales. Across the world the toy Industry is highly fragmented. The size of the toy market can be estimated to be about Rs.4.5 billion. There is no excise imposed so the figure of production would not be available. The four large players who have global operations namely Mattel, Lego, Hasbro, and Bandai. Mattel Toys are the largest toy manufacturers in the world. Bandai of

Cost Management & Analysis

2765 words - 12 pages Closing Case: CH4 BUS 650 Dana Leland July 9, 2012 Cost Management & Analysis 2 In early 2000 the former president of Kraft Foods Mr. Eckert took over the world’s largest toy company Mattel, with the incentive to regain high profitability and loyal customer credibility once again (Bannon, L., 2001). Cost Management and Analysis would play a big part in this transformation. In order to survive and grow in

In a Barbie World

2038 words - 9 pages is appealing to a young consumer because it presents an infinite amount of possibilities. I spoke with two different employees of Target. The first was in her mid 30's. When I asked her what she thought about the Barbie aisle her immediate response was that it was ridiculously overpriced. She pointed out that it was the most visited toy aisle and her manager advised them to always keep it neat. She also noted that a Mattel/Barbie

Coleco Case

1056 words - 5 pages cheaper Economy Industry • favorable conditions toy industry • approximately 800 toy companies in the United States • diversification for reducing sales and profit volatility - only for the biggest companies Sales of Coleco and its Major Competitors • In millions USD 1400 1200 1000 800 600 400 Coleco Hasbro Kenner Parker Mattel Tonka 200 0 Company Analysis Sales growth 40,00% 30,00% 20,00% 10,00% 0,00% -10,00% -20,00

Related Essays

Mattel And The Toy Recalls Essay

2781 words - 12 pages Coffee Barometer 2014 Sjoerd Panhuysen & Joost Pierrot 13 / ha India 5 mio Vietnam 22 mio bags 40 bags / ha 10 / ha Ethiopia 6 mio 7 Indonesia 13 mio bags 1 Hivos IUCN Nederland Oxfam Novib Solidaridad WWF Content 2 1 Introduction Coffee, cultivated in more than 80 countries in Central and South America, Africa and Asia, ranks among the world’s most valuable agricultural commodities. Coffee cultivation provides livelihoods for

Toy Recalls In Mattel Essay

615 words - 3 pages necessary: a fault in design or manufacturing. A design problem will result in an unsafe toy, no matter where it is manufactured. However, a manufacturing defect arises because of manufacturer errors. According to this draft of product development process, Mattel develop a design in its corporate headquarters in their home country, and then send it to a manufacturer in overseas (more than half are in China) along with specifications. If a toy’s

Mattel’s Global Sourcing In China Essay

736 words - 3 pages Mattel's global sourcing in China, like all other toy manufacturers, was based on low-cost manufacturing, low-cost labor, and a growing critical mass of factories competitively vying for contract manufacturing business. Do you think the product recalls and product quality problems are separate from or part of pursuing a low-cost country strategy?Mattel adalah perusahaan nomer satu dunia yang memproduksi mainan untuk anak-anak, dengan produk

Mattel Case Essay

980 words - 4 pages practices, transportation and logistic disruptions, border crossings, cost and time to market – all of which added to risk. Mattel had established its Global Manufacturing Principles in 1997, in which it established principles and practices for all companies and sites which manufactured Mattel products, either company owned or licensed manufacturing • First Chinese Signal – The crisis had actually begun in June when U.S. toy maker RC2 recalled