Mass Media Worksheet
Complete this worksheet by answering the following questions. In Part A, each response must be written as an academic paragraph of at least 150 words. Be clear and concise, and explain your answers. If you cite any sources, use APA format. For Part B, answer each statement with a specific example and explanation in a couple of sentences.
1. What are mass media?
According to business dictionary (2012), mass media is “non-personal channels of broadcasting a message to the general public, principally the national newspapers, radio, and television.” In other words, mass media can be defined as a medium used for addressing or communicating to the masses. ...view middle of the document...
For example, Time or Oprah’s “O” magazine.
The broadcasting media includes radio and television. These two media are probably the most highlighted inventions of the 20th century. The invention of radio changed the face of the earth forever. People could now hear news from around the world live sitting at their homes. Where radio initiated the concept of audio mass communication, television revolutionized the visual form of communication. Now the people could not only hear the news but they could also see it. For example, music videos, soaps, various talk shows started to become popular on televisions.
The electronic media is the new age media which includes computers, mobile phones, internet, ipods, CD players, tape recorders etc. The electronic media is what our world revolves around today. Internet is believed to be the services of the services. It is the media which connects the entire globe. It is the wonder of the modern world on which our modern age largely depends on. For example, cell phones are not just simple portable telephones; they are more like computers.
3. Why are the mass media important?
The mass media have an important role in modern society as the main channel of communication. The population relies on the news media as the main source of information and the basis on which they form their opinions and other decisions. According to cultural selection theory, any selection of messages in the mass media will thus have a profound effect on the entire society.
The mass media are a very important in our socialization because it is a form of communication that reaches a lot of people over any given period of time. Mass media controls the information that society gets about the world and we are exposed to so much of what they are telling us, which is influential in our lives and ideas. Almost everyone talks about what is happening on TV and for many people the media is their main hobby. For example, women watch approximately 31 hours a week of television.
4. What are the most significant issues and trends in the media today?
According to Iacono (2005), the top media trends to watch, to name a few, are portability of video content, blogs, the rise of celebrity weeklies, media transparency, and the growth of Hispanic media.
It was not long ago that news programs or entertainment TV programs could only be viewed from the comfort of one's living room. Now, with the increasing popularity of video on demand, there is a lot of talk about video content on cell phones, which gives video the portability feature that print has always enjoyed making it the dominant content.
In the past couple of years, blogs have grown from an outlet for tech-savvy geeks to something that has reached an almost mainstream level. Indeed, corporations and even media outlets are making blogs part of their marketing strategies.
Celebrity news and gossip have been part of...