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Mass Media Research Essay

794 words - 4 pages

a) TOPIC FOCUS

Mass media are defined as media which have their proper program and constitute their own audience. Mass media research, accordingly, deals with the production of programs and the consumption of the audience. For both perspectives, research topics are justified, data sources are introduced, and recommendation for the research infrastructure are given. As for media production, the establishment of a central media content archive is recommended where content analytic time series of public agencies as well as of individual researchers are collected. Furthermore, the development of a unified content analytical system and the promotion of cross-national comparisons are ...view middle of the document...

Vast financial resources allow the company to make the most of market opportunities, investments and growth actions that are not accessible to more undersized organizations with a condensed capital.

2. Internationally Recognized
Apple INC is undoubtedly one of the most recognizable brand names in the IT industry. It has engaged in a marketing strategy all of which the world has been made aware. Such a strategy has produced some degree of early returns from its worldwide industry. The organisation has been successful in creating an actual international brand.

3. Constant Innovations
Apple is a closely controlled trendsetter, and first-rate management of its innovation time line is among the key causes following the firm’s accomplishment in creating consistent soaring levels of same store sales. Apple at present has numerous new designs and products being tried in its outlets.

4. Strong Hold on the Industry
The company is an established name in the industry. It has built a reputation of excellence that new entrants in the industry strive for. With this standard of excellence the name of Apple INC will continue to exist in the coming years.
WEAKNESSES
1. Dependence on innovation of its products
In the said industry, turnover of products is a constant. An innovation today may be obsolete tomorrow. Apple INC is not exempt from this reality. They could only be relevant in the industry as long as they can...

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