This website uses cookies to ensure you have the best experience. Learn more

Mass Media Effects Essay

2091 words - 9 pages

Where would society be without mass media? How would our society evolve with electronic communication? These are important questions. They demand investigation into how our world functions on a daily basis. The answers to these questions tell us how we think, act and feel every day. Without mass media and without mass communication, society would look much different. Every generation had its own leap in technology which dramatically changed the course of human existence. With each technological leap, communication and mass media evolved with it. When broadcast radio became mainstream, households across America gained access to live news and entertainment. When computers became the main ...view middle of the document...

However, some of the most egregious purveyors of body image is mass media. This study, performed almost 24 years ago, shows that this has been an evolving problem that continues to go unaddressed. In fact, it can be said that it has gotten worse with the “age of information”. Today, images of celebrities, pseudo-celebrities and models plague the internet. Photoshopping, airbrushing and other image manipulation methods can seemingly erase any flaw on the human body. It would be obvious to many people that this sort of perversion of the truth would be immensely unethical, but it goes unaddressed or unnoticed to the general population. Magazines sell these images to target markets to which they use to advertise their products. The health, fitness, and cosmetic industries, in turn, stand to profit from portraying what the perfect person should look like. (Groesz, Levine & Murnen, 2001)
Mass media also has a great influence on sexuality. Television shows, films and reality television depict a world that is often in direct opposition to reality. In 2005, the Henry J. Kaiser Family Foundation found that seven out of ten television shows depict racy or sexual content. This is almost double the sexual content that was shown only seven years earlier in 1998. (Shiver Jr., 2005)
Mass media has a hand in popularizing both phenomenon, but can the chicken or egg theory be applied here? Did society already believe Barbie to be the epitome of perfection? Does the progression of social attitudes make sexual content more acceptable? If the media simply giving society what it wants? Or is the media brainwashing society into its beliefs? Professor Marissa Wagner Oehlhof of Bowling Green University is an instructor in the psychology department and teaches classes on human sexuality. She contributes much of the peer pressure on adolescents to friends, family, but also the media. (King, 2012) “We live in a sex-saturated society,” she says. Ms. Oehlhof believes the media can affect society. “People aren’t running out and having sex because TV or radio told them, but rather this media affects our attitude…It desensitizes us to what we think and hear, makes it seem more common than it is, like it’s no big deal.” (King, 2012)
If mass media can contribute to society’s psychology about ideas itself, can it also influence politics? New ways of communicating and information-seeking are constructed every day. The wireless world changes everything. Mary Cate Cary of the US News and World Report shows fives way mass media is changing the political atmosphere. First, it is acknowledged that constituents are selective in how they access information. White House Communications Director, Dan Pfeiffer says, "With the Internet, with YouTube, with TiVo, with cable TV, people are selective viewers now. [They] approach their news consumption the way they approach their iPod: You download the songs you like and listen to them when you want to listen to them." (Cary, 2010) This kind...

Other Papers Like Mass Media Effects

Effects Of Mass Media Essay

562 words - 3 pages University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |Over the course of the past 20 years there has been a significant increase in mass media. | |evolution of mass media during the 20th

Effects of Mass Media Essay

824 words - 4 pages Effects of Mass Media HUM/186 Effects of Mass Media Over the past one hundred years, media has evolved from what some would now likely describe as archaic forms of communication to a surge of high-tech forms of communication in the last twenty-five to thirty years. In the 1920’s radio was the primary source of media, and families would gather around the radio in living rooms to catch their favorite shows or news programs. When broadcast

Mass Media Usage

827 words - 4 pages effect on American society, on its culture, and on the individuals exposed to the media. Mass media effects people differently because of varied amounts of exposure and formats; however with the convergence of media, todays society fails to recognize the immense influence that mass communication has on every one of us. While keeping track of my involvement in mass communication and media for three days, I became eminently aware of the influence

Hum 176 Mass Media Worksheet

614 words - 3 pages University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | People in the beginning of the 20th century saw mass media in electronic and internet form and print. Print media was in newspapers, magazines, and books. Electronic media included radio, television

The Evolution Of Mass Media

352 words - 2 pages Effects of Mass Media There have been great developments in the evolution of mass media during the last century. Media is no longer on how it used to be. In the beginning days it was all about verbs and nouns, and now it has spread to television all the way through magazines. Many people under estimate the power of mass media. Today is the main source of mass media evolution. Each new development, had a strong influence on today's

Mass Media

1422 words - 6 pages Mass Media Messages and Effects Mass Media Messages and Effects When it comes to mass media, it is important to not only understand the different roles the media has in society but to also recognize with every message, there is an effect. The message that the media source is giving may have a negative or positive effect on an individual, a group of people or on society as a whole. Messages from mass media can and will have an


1665 words - 7 pages information that receive and about electronic devices that take part Mass media enjoys a very prominent role in our lives. There are various effects of mass media on the society at large. Media tends to influence and it's obvious, there are positive as well as negative influences. However, it also depends upon the way audiences perceive things. The power of media is by far recognized by everybody in terms of advertising, marketing and as a

Theoretical And Methodological Problems Associated With Viewing Media In Terms Of Effects

1957 words - 8 pages What different kinds of “effects” can the media have, and what are the theoretical and methodological problems associated with viewing media in terms of effects? Discuss in relevance to research. ‘One of the first and most important assumptions of the study of mass communication has been the presumption that media and their content have significant and substantial effects’ (Perse, E.M. 2001: 3). The topical debate and concerns of ‘media

Media Influences on Sport

4293 words - 18 pages in the budget plans, an audience's view also becomes very limited, because if the media doesn't have the money to produce the information that is information that a society loses out on. Time is also another constraint because is doesn't make a difference on the amount of media there is, there will only be twenty four hours in each day and not all a person's time can be devoted to the effects of mass media. With the consideration of all these

Media Worksheet

610 words - 3 pages University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |The major developments of the 20th century were mobile phones, color printers, social | |evolution of mass media during the 20th

The Communication Process Notes

1421 words - 6 pages The Communication Process - communication : the sharing of messages - intrapersonal communication within oneself - interpersonal direct sharing of experience between two people - group communication small group organizational - mass communication communication from one person of group of persons through a transmitting device (a medium or channel) to large, diverse audiences Mass Media Definitions - mass media are

Related Essays

Effects Of Mass Media Essay

676 words - 3 pages Effects of Mass Media Trevor Stanton HUM/186 January 22, 2014 Effects of Mass Media During the last century there were several major developments in the evolution of mass media. These developments are the evolution of the print, electronic, and digital eras which now encompass modern day media. These three eras have significantly affected American culture and economics, while ushering in a new standard of mass communications. While paper

Effects Of Mass Media Essay

737 words - 3 pages Effects of Mass Media Tamarra Burnett HUM/176 2/3/2013 Erin DiCesare, Ph. D. Effects of Mass Media Introduction The 20th century has brought about major developments in the evolution of mass media. Developments such as the television, newspapers, radio, internet, and the cellular phone have all contributed to the evolution of mass media. This essay will discuss

Effects Of Mass Media Essay 740 Words

740 words - 3 pages Effects of Mass Media In today’s time media has completely changed our lives. We use our cell phone and other electronic devices to stay in touch with what is going on in the world. We often you media to research questionable information, learn about things that are taking place in other countries as well as here and place we would one like to travel to. Over the last century mass media has changed and grown is a lot of different ways. What

Effects Of Mass Media Essay 867 Words

867 words - 4 pages The Effects of Mass Media Nicholas Hall University of Phoenix Hum/186 October 2, 2012 David Dinkins Throughout time ways of communicating have changed from oral to digital. Every new development in communicating and media has effected how people live and present themselves. A person’s life is characterized by what they listen to and the things they observe. Verbal communication was the