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Mass Media Control Essay

2963 words - 12 pages

Mass Media Control
Tambela Vaughn
Everest University Brandon Online

The research included within this paper is several online articles, periodicals, and related books to mass-media control and its psychological adaptation in an individual’s mind. I also performed a media and mind control case study. I used my family for the subjects; my older sister who is a Licensed Practical Nurse (L.P.N.) and my mother who is a widow, an evangelist, and retired home nurse, for the control group, and my nephews who are fraternal twins, age thirteen for the experimental group. My observations were to observe both groups for a week during different intervals of media exposure. My nephews, the ...view middle of the document...

Was this a dream of a president that perhaps would never come true? Not hardly; in the sense of the profound statement the governmental bodies, politicians, business corporations and various other producers would need the general public for their own agendas to prevail. In essence, if we don’t demand the ideas, services, and products, then there would be no need to supply them. This is the reason statistics, product reviews, and opinion polls are needed, because this determines how the general public is being influenced. “These opinion polls are unreliable for a number of factors; a margin [of] error may substantially alter poll results. Also a bandwagon effect, joining what appears to be the winning side in a political campaign may occur…disturbing polling tactics can be used such as adding new and pointed questions to its routine polling (Collins, 2005).
People are influenced by the media through learned psychological adaptation. The generation of today was exposed to this form of mind control at an early age. This causes us to adapt to this influence during the childhood developmental stage ensuring the mind manipulation would last into adulthood. Adults are not as susceptible to outside influences as children; however their minds are preconditioned to respond in a certain way to media suggestive statements and control. Our minds adapt involuntarily to our surroundings enabling what we see and hear to develop our personal truths. “There is an objective reality out there, but we always view it through the lens of our beliefs and values (Meyers, 2008, p. 6).
Unconscious physiological responses induced by the media create involuntary wide spread viewpoints. Our views are shaped from outside sources during brain development and adolescent stages. These views are shaped by our family friends, religious officials and the media. “The media is a medium between the government and the people; serving as an information center for the populace to know what is happening in politics and the world (Collins, 2005).” We rely on this medium to help us determine how to view the outside world to which we do not have direct access. This gives the media the option to impose their own beliefs on the public and enabling those who own the media to control the people through these means. The media can manipulate what they want us to see and hear to control our beliefs, views, values, and opinions to benefit their aims. For example, the media uses language inflections or speech connotations to change the meaning of statements by various politicians and other individuals in the in the media spotlight, creating an induced assumption, good or bad, about the person’s character. I noted in my case study with my family that individuals have behavioral responses to movie themes and television programming.
Technology is driving human behavior at such a pace that it has surpassed content as a mass motivator…Technology is now the leading indicator of where marketing is...

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