This website uses cookies to ensure you have the best experience. Learn more

Mass Media Essay

1422 words - 6 pages

Mass Media Messages and Effects

Mass Media Messages and Effects

When it comes to mass media, it is important to not only understand the different roles the media has in society but to also recognize with every message, there is an effect. The message that the media source is giving may have a negative or positive effect on an individual, a group of people or on society as a whole. Messages from mass media can and will have an effect also on their own organization and at times have had to certain repercussions when not following certain rules set that they must adhere to. In many situations, mass media uses what people consider an unethical approach to influence society. ...view middle of the document...

Free expression protects both the people and the media from government limitations on what they can say. Indecency is a vague law because the court says media is guaranteed the freedom to create pornography, and citizens have the freedom to access it. The court does have a stipulation on material that goes too far, however the rules are vague as to what is too far. The only guaranteed group that is protected is children when it relates to sexually explicit material to children, which has a zero tolerance. (Vivian, 2011, Chapter 16).
There are several issues in mass media that may cause an audience to be reluctant to support a particular mass media source. Persuasion versus coercion has become an issue since critics point out that most ads are one-sided due to the fact that they do not give an option to the audience. This type of behavior in mass media violates the principle of honesty that is almost mandatory when utilizing a persuasive communication format. Although many people find advertising in media to be annoying, it is important to understand that it is important in mass communication since so much of its revenue comes from advertising dollars. The dilemma with this is that there becomes an ethics issue since there are times when media sources face the issue of covering stories or ignoring certain stories that may have a negative image on one of their advertisers.
The issue of terrorism and mass media also exists due to terrorism groups now utilizing some of the more recent sources of mass media, such as YouTube and Facebook to send their message and for purposes of recruiting others to join their groups. The issues that exist with this type of utilization of digital media is recruiting terrorists to join their groups but also since sites like YouTube can be accessed by anyone, there is a high risk of the wrong people such as children viewing the wrong types of material that may not be suitable for them. (Vivian, 2011, Chapter 11).
In electronic mass media, the government has stepped in to prevent certain material from reaching society and as well limiting which audiences can view certain material. The organization that was created to govern programming in electronic mass media is the Federal Communications Commission, better known as the FCC. Although the FCC regulates most devices that require radio airwaves, such as c.b. radios and remote control airplanes, the main objective with the FCC is to govern the content of broadcasted material in order to protect people from being exposed to certain content that may not be suitable for immature audiences or age inappropriate material. Framing is a process in which media coverage shapes how people see issues. One example is when society is exposed to news reporters and journalists follow certain branches of the military during war to show society what the military goes through and sees on a day to day basis to help the people to understand what is going on, why the military is involved,...

Other Papers Like Mass Media

Mass Media Usage Essay

827 words - 4 pages Introduction to Media Industries Media Visualization Essay Media Usage Mass media has become a powerful tool in shaping our culture, and is largely reflective of our society today. According to our text book and class lecture notes, mass media can be loosely defined as the technological vehicles through which mass communication takes place, along with the industries which control them. Over the years, mass media, has had a profound

Mass Media Worksheet Essay

1343 words - 6 pages Mass Media Worksheet Complete this worksheet by answering the following questions. In Part A, each response must be written as an academic paragraph of at least 150 words. Be clear and concise, and explain your answers. If you cite any sources, use APA format. For Part B, answer each statement with a specific example and explanation in a couple of sentences. Part A 1. What are mass media? According to business dictionary (2012

Effects of Mass Media

676 words - 3 pages Effects of Mass Media Trevor Stanton HUM/186 January 22, 2014 Effects of Mass Media During the last century there were several major developments in the evolution of mass media. These developments are the evolution of the print, electronic, and digital eras which now encompass modern day media. These three eras have significantly affected American culture and economics, while ushering in a new standard of mass communications. While paper

Effects of Mass Media

737 words - 3 pages Effects of Mass Media Tamarra Burnett HUM/176 2/3/2013 Erin DiCesare, Ph. D. Effects of Mass Media Introduction The 20th century has brought about major developments in the evolution of mass media. Developments such as the television, newspapers, radio, internet, and the cellular phone have all contributed to the evolution of mass media. This essay will discuss

Mass Media Communication

844 words - 4 pages The education of our children has always been emotive and when the mass media is added to the mix, volatility is inevitable. Hardly a country in the world is spared controversy in education, but when one looks behind the sometimes anarchic scenes, there is a lot about which to be optimistic and hopeful. Traditionally, the mass media and education have enjoyed a love-hate relationship. On one hand television and newspapers particularly, have

Effects of Mass Media

740 words - 3 pages Effects of Mass Media In today’s time media has completely changed our lives. We use our cell phone and other electronic devices to stay in touch with what is going on in the world. We often you media to research questionable information, learn about things that are taking place in other countries as well as here and place we would one like to travel to. Over the last century mass media has changed and grown is a lot of different ways. What

Effects of Mass Media - 867 words

867 words - 4 pages The Effects of Mass Media Nicholas Hall University of Phoenix Hum/186 October 2, 2012 David Dinkins Throughout time ways of communicating have changed from oral to digital. Every new development in communicating and media has effected how people live and present themselves. A person’s life is characterized by what they listen to and the things they observe. Verbal communication was the

Mass Media Effects

2091 words - 9 pages Where would society be without mass media? How would our society evolve with electronic communication? These are important questions. They demand investigation into how our world functions on a daily basis. The answers to these questions tell us how we think, act and feel every day. Without mass media and without mass communication, society would look much different. Every generation had its own leap in technology which dramatically changed the

Effects Of Mass Media

562 words - 3 pages University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the |Over the course of the past 20 years there has been a significant increase in mass media. | |evolution of mass media during the 20th

Effects of Mass Media - 824 words

824 words - 4 pages Effects of Mass Media HUM/186 Effects of Mass Media Over the past one hundred years, media has evolved from what some would now likely describe as archaic forms of communication to a surge of high-tech forms of communication in the last twenty-five to thirty years. In the 1920’s radio was the primary source of media, and families would gather around the radio in living rooms to catch their favorite shows or news programs. When broadcast

Mass Media Control

2963 words - 12 pages Mass Media Control Tambela Vaughn Everest University Brandon Online Abstract The research included within this paper is several online articles, periodicals, and related books to mass-media control and its psychological adaptation in an individual’s mind. I also performed a media and mind control case study. I used my family for the subjects; my older sister who is a Licensed Practical Nurse (L.P.N.) and my mother who is a widow, an

Related Essays

Mass Media Essay

884 words - 4 pages Effects of Mass Media Paper HUM/186 September 4, 2013 Effects of Mass Media There have been major developments in mass media since the beginning of the century. Once upon a time, the use of the radio, newspapers and magazines ruled the way information was sent out into the world. As the years turned, things like Cinema, Television, Cable, Computers, Lap Tops, Compact Discs, Digital Video Discs, and Internet gave mass media a whole new

Mass Media Essay

1050 words - 5 pages Mass Media is a unit of different devices and media outlets that are used to spread information through mass communication. It is used to spread a variety of news, events, and things such as the weather or other topics. In this day and age not many people use a newspaper or magazine for their source of daily information, but rather a variety of digital Medias such as the internet, television, and their smart phones. Everything that is printed on

Mass Media Essay

680 words - 3 pages The major developments in the evolution of mass media during the 20th century? The Mass Media in the 20th century could easily be defined as Mass of Change in technology. Taking over the world many people weren’t ready nor expected the media to branch out in so many directions or availability. When this storm of technology approached; many people were left in the dark not knowing what was about to be offered for them to have access to

Mass Media Essay 2420 Words

2420 words - 10 pages blowing your budget. Matrices 2, 3 and 4 give an idea of how we can get to the specifics in terms of issues, message development, and working through communication objectives UWI/CARIMAC/PP/CAMI/APRIL2011 2 Advantages and Disadvantages of Different Types of Media Type of Media 1. Television spots Potential for Participation & Twoway communication  Mass media – can reach many people  High status Target Audience  General public  Can