Mass Affluents in Hong Kong: Attitudes
Released on 4th April 2016
Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target.
- Mass affluents in Hong Kong hold more products than average, and are significantly more likely to own investments and insurance products than the general population. Providers should consider offering robot-advice investment tools to cost-effectively service their needs.
- Mass affluents are far more likely to be saving in order to fund a future financial investment. Banks can cater for this by allowing easy ...view middle of the document...
It examines mass affluents detailed attitudes towards personal finance. This snapshot is based on findings from our 2015 Retail Banking Insight Survey.
The snapshot offers insight into:
- Mass affluents product preferences and motivations for taking out specific products.
- Attitudes towards digital channels and new entrants.
- Preferences with respect to using financial management services.
Reasons to Buy
- Improve your targeting of mass affluents in Hong Kong by learning about their preferences and attitudes to financial services.
- Identify the key drivers that motivate mass affluents to purchase key financial products.
- Learn how likely they are to switch to a new provider and their reasons for doing so.
Browse complete Report on:
Table of Contents
Entrants and Technology
The Cards and Payments Industry in Hong Kong: Emerging Trends and Opportunities to 2019 |
Governance, Risk and Compliance The Hong Kong Insurance Industry |
Governance, Risk and Compliance – The South Korean Insurance Industry |
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