This website uses cookies to ensure you have the best experience. Learn more

Marshall & Evans Houseboat Holidays Case Study

1241 words - 5 pages

Marshall & Evans Houseboat Holidays

Part A: Current Marketing Situation: SWOT Analysis

Strengths:

Price | * Reasonable cost (not the most expensive) – competitive costing |
Place | * Rideau Canal waterway – popular destination for Canadians and tourists |
Product | * Has necessities like dishes, barbecue, comfortable sleeping quarters for 4, and complimentary bottle of wine |
Promotion | * Five (5) local newspaper advertisements |

Weaknesses:

Price | * Reasonable cost – competitive cost (which means there are others to choose from) |
Place | * Rideau Canal waterway – there are other competitors inhibiting the waterway and residents are ...view middle of the document...

Product: |
Add more houseboats to the Rideau Canal waterway |
Set in place a “package” deal; Have a tour guide meet with the houseboat halfway through their trip to take them into small towns and see local attractions |
Add more “value-added” items in the boats (i.e. Gas BBQ, sun deck, bar, and other luxurious items) – they may even have some boats with these items and charge renters a higher price, and keep the current cost for the other boats with just the current setting |
Set in place an alternative “package” deal; If a family of 4 rents the houseboat for 8 days, it will be extended to 10 days. And the extended 2 days will be “complimentary” |
Re-vamp the exterior of the boats to give a more luxurious and expensive look – polish any chrome finishes, wax the exterior of the boat, apply a high-gloss finish on the floor, etc. |
Re-vamp the interior of the boats – polish any chrome finishes, put carpeting on the floors, instead of having white coloured appliances, change them into stainless steel appliances; repaint the walls with a modern colour and add decorations, etc. |
Promotion: |
Have someone endorse the company – like a hockey player, or local celebrity |
Add more advertisement in the newspapers, have students hand out flyers, maybe a billboard on the side of a major highway, and local TV ad, and if possible, an appearance on local news |
Promote the complimentary bottle of wine as a “free” item…(consumers love the word – free) |
Set a “free trip giveaway” at a local radio station for a contest and have other ‘secondary’ prizes available (for example, 50% off trip for you and 3 friends in the month of August) |
Set-up advertisement at other local tourist attractions and popular places like travel agencies and shopping malls |
Set-up advertisement in other urban cities like Toronto, Montreal, and maybe the American side of the border like New York, or New Jersey) |
Price: |
As mentioned in the product section of the marketing mix, the boats with “value-added” items can be charged at a higher rate, compared to boats with basic necessities in them |
Have higher and lower rates for...

Other Papers Like Marshall & Evans Houseboat Holidays Case Study

Marshall Plant Essay

1751 words - 8 pages case study: Teamwork at Marshall’s Processing Plant Marshalls is one large plant I the Midwestern United States that process corn into fructose syrup used in soft drinks. Marshalls run year around for 24hours a day, with two different components, the wet mill and the refinery. Marshall’s plant is a computerized state-of-art plant and most of the work needs to just be monitoring, maintenance, cleanup, and troubleshooting. The wet mill and

Hershey Essay

688 words - 3 pages ershDominic Ciantar Ronnie Pollack Christopher Macuga Michael Evans Case Study Hershey North America 1. What are the advantages of targeting candy bars to adults rather than to children? The advantages of targeting candy bars to adults may be one that many people don’t understand but, there are some very important reasons on why some candy manufacturers do so. First off mothers determine children’s early taste in candy. Therefore, if a

Howard Shultz On Starbucks Future Plans To Grow

922 words - 4 pages Carrie Farmer Retail Management Case Study: Howard Schultz on Starbucks’ Future Plans to Grow West Georgia Technical College 5/23/2015 Case 1: Howard Schultz on Starbucks’ Future Plans to Grow When Howard Schultz returned to the company as CEO in 2008 he realized there was a problem with the company's strategy in the recessionary environment. He uncovered major problems at Starbucks locations that had been open for less than 18 months

Caffeine Is Not As Addictive As Scheduled Narcotics

2199 words - 9 pages were first consumed by humans as long ago as 3000 BC (Evans 2). The most common form of caffeine consumption in the world is the drinking of coffee. According to a popular Ethiopian legend, called “The Legend of the Dancing Goats”, coffee was discovered by a goat herder named Kaldi. Kaldi noticed his goats frolicking around a green shrub with red berries and upon closer inspection he noticed the goats eating the berries. Kaldi was curious and

Managing Across Culture”: How a Manager Should Manage a Team of Staff from Different Cultural Backgrounds

1839 words - 8 pages =firefoxa#v=onepage&q=multicultural%20communication%20management&f=false [2012, 20 Oct.] Snell, R.S. and Hui, S.K.K. (2000), ‘‘Towards the Hong Kong learning organization: an exploratory case study’’, Journal of Applied Management Studies, Vol. 9 No. 2, pp. 150-75 Wacker, J.F. and Sprague, L.G. (1998), ‘‘Forecasting accuracy: comparing the relative effectiveness of practices between seven developing countries’’, Journal of Operations Management, Vol. 16, pp. 271-90.

Pre-Seen Case Study

2541 words - 11 pages Pre-seen case study for Strategic level examinations – Papers E3, P3 and F3 For examinations in November 2012 and March 2013 PRE-SEEN MATERIAL, PROVIDED IN ADVANCE FOR PREPARATION AND STUDY FOR THE EXAMINATIONS IN NOVEMBER 2012 AND MARCH 2013. INSTRUCTIONS FOR POTENTIAL CANDIDATES This booklet contains the pre-seen material for the above examinations. It will provide you with the contextual information that will help you prepare yourself for

Analysis of Strategy

4298 words - 18 pages ). As a subsidiary of a well-established international company, Sport Abroad benefit from the financial and business infrastructure of the Kuoni Travel Group. The data and information relating to Kuoni within this report is gained from two sources, one being a case study of the company, and the other from company annual reports. Finally, some parts of this report refer to Kuoni at corporate level, rather than being totally specific to Sport Abroad

Phil 201 Week 6 Study Guid

3971 words - 16 pages Study Guide: Lesson 16 Philosophy of Religion: Introduction Read chapter. 1 of Philosophy of Religion: Thinking About Faith, “What is Philosophy of Religion?” As you read, make sure you understand the following points and questions: Explain the distinctions between philosophy of religion and sociology, history, theology, and religious philosophy. philosophy of religion focus on the truth and reasonableness of religious beliefs. While the

Case Study: The Blue Spider Project

6478 words - 26 pages CASE STUDY: THE BLUE SPIDER PROJECT “This is impossible! Just totally impossible! Ten months ago I was sitting on top of the world. Upper-level management considered me one of the best, if not the best engineer in the plant. Now look at me! I have bags under my eyes, I haven’t slept soundly in the last six months, and here I am, cleaning out my desk. I’m sure glad they gave me back my old job in engineering. I guess I could have saved

Management Information System Case Study On Terrorists Watch List Database

288 words - 2 pages From this case study we have found out that combined efforts towards counter terrorism are being made by various agencies by creating a terrorist watch list. Terrorist Screening center or TSC is the organization created to organize and standardize information about suspected terrorist from various government agencies such into a single list. Records there only contain sensitive but unclassified information about the suspects. The database is

Tma 01

1067 words - 5 pages 2.2 The TMA Part I of TMA 01 is based on the following case study. Original Travel Original Travel is all about travel ideas – and as you can guess from its name, the company likes to create inspiring, hand-crafted trips for discerning clients. A young and energetic company, Original Travel was created in 2003 in response to changing expectations in travel early in the millennium. Its founders - Alastair Poulain, Nick Newbury and Tom Barber

Related Essays

Trade Finance Essay

1924 words - 8 pages 5AC008- Final Time-Constrained Assessment Question 1 Part (a) Advantages of SWIFT system: * Considering the circumstances outlined in the case study Super Sparkles could benefit from SWIFT because it reduces delays in payment processing. According to Chris Marshall (2003) SWIFT offers a fast, efficient and secure method of transmitting payments in most major currencies, with urgent payments available the next day. I believe this is

Impact Of Public Holiday On Stock Returns

4200 words - 17 pages returns are higher than post holidays returns H2: µ1> µ2 Chapter 4: Data Analysis The results are carried firs for combined five years then for each year separately using independent sample t-test. Independent sample t-test is used for comparison of means of two data sets, when there are two independent variables and one dependent variable. In case of this study preholiday and post holiday returns are independent variables while KSE-100

Kerala Tourism Essay

3110 words - 13 pages STUDY The present study enquires into the current infrastructure and the market potential of Ayurveda based wellness tourism offered at Kerala in attracting international medical tourists and also the possibilities to design and evolve an advance marketing strategy for the state to emerge as the sort after wellness destination. Earlier studies carried out in the field were analysed and it reveals that a striking gap exists in the field of research

Nathan Learning Theories Approaches Essay

3478 words - 14 pages highly encourage its use in this and other situations. I know the grade school teachers find this method very useful in their classrooms. The next approach the coach and his parents could try is the Cognitivist theory approach. Driscoll (2005), stated that this approach is focused on self-regulation strategies of the learner who are encouraged to study their most effective learning style. Multiple methods of study are presented for the learner (P. 23