Markting Samsung Galaxy 11 Football Will Save The Planet

2630 words - 11 pages

Samsung Galaxy 11- Football Will Save the Planet Xiaowei Lu Introduction Digital Marketing Nowadays, the first thing when you wake up in the morning, is probably to check your cellphone for texts, or to open Facebook page or other social network for new posts, or to browse internet or to turn on television for global latest news. Those online means of communication, information conveyance, and collaboration through internet connections of people, organisations, and communities supported by technological capability and mobility, are all social media (Tuten & Solomon, 2013). There are always two major different interactions in today’s social networks such as Facebook, twitter and youtube: ...view middle of the document...

8 billion (Samsung official website, 2014). The fourth quarter of Samsung Electronics‘ operation profit last year in 2013 for the first time in last two year has not reached analysts‘ forecast. The operation profit is $7.8 billion, 18 per cent less than the profit of the third quarter. Although Samsung Electronics has sold the most smartphones in the second and third quarter last year, and has won Apple in the market share at the pricier end, the large number of inventory of smartphones left and the increasing competitions from cheaper phones finally led to the decrease in profit. (The economist, 11/01/2014) Therefore, more attentions are drawn in how to do better business promotions to stimulate consumption. Galaxy 11- Football Will Save the Planet Background Samsung has been exploring crossover values from football since 2005, by building up obvious and famous relationships with Chelsea Football Club, Real Madrid Football Club, Bayern Munich Football Club, Juventus Football Club, Brazilian National Football (CBF), Korea Football Association(KFA), Asia Football Confederation (AFC), Confederation de African Football (CAF) and other national teams (Samsung official website, 2014).


Samsung Galaxy 11- Football Will Save the Planet Xiaowei Lu In 10th December 2013, Samsung Electronics announced the participation of Manchester United and England national team striker Wayne Rooney to Samsung’s all star squad of world’s most outstanding football players in its latest campaign Galaxy 11- Football will save the planet. The star-studded footballer list includes names of three FIFA Ballon d’Or winner Lionel Messi, Real Madrid captan and Spain national team goalkeeper Iker Casillas, Bayern Munich and Germany attacking midfielder Mario Götze, AC Milan’s Italian striker El Shaarawy, Chelsea and Brazil national team midfielder Oscar, Nigerian player Victor Moses, Shanghai East Asia and China midfielder Wu Lei, Bolton Wanderers‘ South Korean midfielder Lee Chung-Yong, Atletico Madrid’s goal scorer Radamel Falcao from Monaco, and the current FIFA Ballon d’Or holder Cristiano Ronaldo from Real Madrid. These excellent footballers all over the world will try best to save the planet by competing with alien domination to determine the fate of earth with a “#winner takes all” football match on the pitch because Aliens have invaded and challenged earth. If the Galaxy team lost the match, the aliens are going to destroy the planet. (Samsung official website, 10/12/2013)

Every player’s selection for the Galaxy 11 line-up squad was made into a short video and together as Samsung’s first complete Galaxy 11 promo video. For weeks, Samsung has been releasing teases of individual segments for this new campaign featured how every footballer in the all-star team has been selected. For example, the video of how Wayne Rooney was selected to join the Galaxy 11 is named as “Rooney joins #GALAXY11”, which shows the England striker practising boxing for match preparation...

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