Markting Samsung Galaxy 11 Football Will Save The Planet

2630 words - 11 pages

Samsung Galaxy 11- Football Will Save the Planet Xiaowei Lu Introduction Digital Marketing Nowadays, the first thing when you wake up in the morning, is probably to check your cellphone for texts, or to open Facebook page or other social network for new posts, or to browse internet or to turn on television for global latest news. Those online means of communication, information conveyance, and collaboration through internet connections of people, organisations, and communities supported by technological capability and mobility, are all social media (Tuten & Solomon, 2013). There are always two major different interactions in today’s social networks such as Facebook, twitter and youtube: ...view middle of the document...

8 billion (Samsung official website, 2014). The fourth quarter of Samsung Electronics‘ operation profit last year in 2013 for the first time in last two year has not reached analysts‘ forecast. The operation profit is $7.8 billion, 18 per cent less than the profit of the third quarter. Although Samsung Electronics has sold the most smartphones in the second and third quarter last year, and has won Apple in the market share at the pricier end, the large number of inventory of smartphones left and the increasing competitions from cheaper phones finally led to the decrease in profit. (The economist, 11/01/2014) Therefore, more attentions are drawn in how to do better business promotions to stimulate consumption. Galaxy 11- Football Will Save the Planet Background Samsung has been exploring crossover values from football since 2005, by building up obvious and famous relationships with Chelsea Football Club, Real Madrid Football Club, Bayern Munich Football Club, Juventus Football Club, Brazilian National Football (CBF), Korea Football Association(KFA), Asia Football Confederation (AFC), Confederation de African Football (CAF) and other national teams (Samsung official website, 2014).

2

Samsung Galaxy 11- Football Will Save the Planet Xiaowei Lu In 10th December 2013, Samsung Electronics announced the participation of Manchester United and England national team striker Wayne Rooney to Samsung’s all star squad of world’s most outstanding football players in its latest campaign Galaxy 11- Football will save the planet. The star-studded footballer list includes names of three FIFA Ballon d’Or winner Lionel Messi, Real Madrid captan and Spain national team goalkeeper Iker Casillas, Bayern Munich and Germany attacking midfielder Mario Götze, AC Milan’s Italian striker El Shaarawy, Chelsea and Brazil national team midfielder Oscar, Nigerian player Victor Moses, Shanghai East Asia and China midfielder Wu Lei, Bolton Wanderers‘ South Korean midfielder Lee Chung-Yong, Atletico Madrid’s goal scorer Radamel Falcao from Monaco, and the current FIFA Ballon d’Or holder Cristiano Ronaldo from Real Madrid. These excellent footballers all over the world will try best to save the planet by competing with alien domination to determine the fate of earth with a “#winner takes all” football match on the pitch because Aliens have invaded and challenged earth. If the Galaxy team lost the match, the aliens are going to destroy the planet. (Samsung official website, 10/12/2013)

Every player’s selection for the Galaxy 11 line-up squad was made into a short video and together as Samsung’s first complete Galaxy 11 promo video. For weeks, Samsung has been releasing teases of individual segments for this new campaign featured how every footballer in the all-star team has been selected. For example, the video of how Wayne Rooney was selected to join the Galaxy 11 is named as “Rooney joins #GALAXY11”, which shows the England striker practising boxing for match preparation...

Other Papers Like Markting Samsung Galaxy 11- Football Will Save the Planet

Samsung Swot Analysis

2642 words - 11 pages credit cards. “Samsung announced at the Mobile World Congress the new Galaxy S6 phones that feature a service called Samsung Pay. It will let you use the phone to pay for purchases by holding it near a receiver at a store and touching your fingerprint to the phone.”(Steve. W. Mar, 4, 2015, para 2). As mention above, one of Samsung’s weaknesses is relying on Google’s OS, so Samsung cannot make profit from application. However, if Samsung begins to

Sumsang Electronics Essay

2416 words - 10 pages market in the future will be very attractive. Along with the technology development there will be so many electronic devices using flash memory. Samsung started to create the advantage in Flash memory that it enjoyed in DRAM. Started in 1999, Samsung was seeking to move some of its production capacity from DRAMs to flash memory. Nowadays, people are always looking handy electronics device with multifunction ability and able to store huge data

Marketing Plan

1412 words - 6 pages Samsung product didn't increase after campaign, therefore, the high quality and low cost will be the new brand image. Satisfy the norm customers need, and offer the high quality product with suitable price will be the Samsung’s’ brand position. 4Ps of product Product: all of the products want to be increase sales through this campaign, but the new cellphone products “Galaxy 3” want to be main products to be increased sales. Price: the price

Ucr Program

716 words - 3 pages Samsung Galaxy S3 a Smartphone at its best Jay Pizarro DeVry University Samsung Galaxy S3 a Smartphone at its best Last month I renewed my T-Mobile contract in need of an upgrade to a more high tech device. Due to my supervisor duties at my job I was in need of a faster and more convenient phone. Before considering an upgrade on a new cell phone device, I spent days researching and asking around for reviews on the Galaxy S3. After doing

Business Studeis Market Analysis

756 words - 4 pages they are able to optimise their profit, which may be a marketing objective, if quality market analysis were to be taken out by Samsung then specific products could be put on the market, such as their new Smart Tv’s or their Galaxy S3 smartphone, from these products it is clear Samsung take great care in their customer’s needs via creating slightly niche products, helping them to gain the competitive advantage over rival companies such as pioneer

Segmentation, Targeting and Positioning: Apple Iphone 4s

4604 words - 19 pages Motorola Droid Razr and the Samsung Galaxy Nexus (well, that’s more Android users unfortunately…). Over at AT&T, the Nokia Lumia 900 and the Samsung Galaxy S II Skyrocket are trailing the iPhone, while the Samsung Galaxy Nexus and Galaxy S II come second and third, respectively, at Sprint. Interestingly, there is one U.S. carrier – T-Mobile – who still does not offer the iPhone: its primary sellers are the HTC One S, the Samsung Galaxy S II, and

Deconstruction Paper

818 words - 4 pages BMKT Consumer Behavior Deconstruction Exercise February 20, 2012 The two consumer products advertisements in the same product category I chose to write about are Apple’s iphone 5 and the Samsung Galaxy S3. These are both big time smart phones that are competing for the top spot in the smart phone world. I chose these two because of a commercial The Galaxy S3 came out with last year that makes fun of people waiting in line for the their iphone

Csr - Samsung

4603 words - 19 pages Intent, Leadership, Structure, Issues Management, Stakeholder Relationships, Transparency. Samsung will be audited based on the following three dimensions: Citizenship Concept, Strategic Intent, and Stakeholder Relationships. The reason I chose these dimensions over others is because I would like to gain an in-depth understanding of how Samsung defines the concept of Citizenship, what is the motivation behind their CSR activities and what

Laptop Versus Tablet: Which One To Buy?

832 words - 4 pages laptop in which you will need or want to get a USB connections and keyboard. Technologies has emerged to allow you to be flexible and connect a keyboard when and external mouse with the additional to USB connectors on certain models. As we all know the tablets have maximized the mobile experience for 2016 with large displays, from Apple’s large and in charge iPod Pro and to Android’s powered Google Nexus and Samsung slates. “And it's more than just

Sumsung Company

2061 words - 9 pages Prizes Promotion” (Samsung, 2013). Most of the prizes in this promotion are related to Chelsea Football Club. Perhaps the logic behind this is the fact that many people, especially the young, like to watch soccer. By partnering with such soccer teams, Samsung will definitely continue to create more presence thus market its products more. Since the products are technologically advanced, the company will succeed in showing that it has super products

Iphone 5 or Samsung Galaxy S4?

861 words - 4 pages This is why I believe that the Samsung Galaxy S4 is better than the iPhone 5 1. It is quicker (1.9 quad core processor/ 1.6ghz Octa core vs 1.3 dual core processor) 2. Microsd- you can expand the memory with a 64gb microsd. This a cheaper way to expand your memory and you can have a 16 gb S4 and still have more storage than iphone 5 if you get a 64gb microsd. 3. USB OTG- you can read usb keys no problem with an adapter so you can check out

Related Essays

Analysis Of The Samsung Galaxy Note Commercial

857 words - 4 pages .” (Mullins, Walker, 2010 p. 344) Examples of mediums include print ads, radio, billboard, posters, web pages, and television, such as the television commercial by Samsung for their new Galaxy Note cell phone. They created a commercial which was first aired during the recent Super Bowl football game shown on television. This commercial was very effective and showed off some of the Galaxy Note’s benefits, differentiated the product from a very

Samsung Mobile Essay

1655 words - 7 pages Samsung Electronics and Suppliers will cooperate to make the best performance toward the Global Top Tier on the basis of "Win-Win" ideology of co-existence and co-prosperity between Samsung Electronics and our valued Suppliers. Products : Samsung Galaxy S7 edge 32GB, (AT&T), Gold Platinum SM-G935AZDAATT COLOR * Black * Golden * INTERNAL MEMORY * 32GB * Get real-time scores and news delivered right to your edge

Marketing Paper

1094 words - 5 pages is the Galaxy 5. There were three main reasons why I decided to switch brands and go with a Samsung phone. The first reason was I wanted a phone where I can have more control over how I can operate it. When I used phones in the past, I was restricted because the company had a monopoly on what you could and couldn’t do with the phone and I did not like that at all. The second reason why I am passionate about Samsung is that the customer service

Samsung Vision And Mission Essay

611 words - 3 pages manufacturing electronic components such as flash memory and hard drive devices for Apple, Sony, HTC and Nokia. It also plays a vital role in manufacturing mobile devices. Samsung Galaxy is very popular among smart phones. The company, itself, also produces tablet computers, mostly powered by Android. Samsung Galaxy Notefamily is a good example for this. If you type Samsung Electronics on Wikipedia, you will come across the fact that "Samsung