This website uses cookies to ensure you have the best experience. Learn more

Marketingplan Essay

575 words - 3 pages

Video Baby Monitor with Bluetooth

Cody Snodgrass
Keller School of Management
Marketing Management

Professor:  Harold Leffall

1/19/2014

Situation Analysis:
Since this type of monitor already exists trying to persuade people to buy this one instead of the competitions. The macro-environmental factors that are going to exist are figuring out the age group that would be the target for this device? Legal issues do not seem to be a problem. However some say this could invade privacy! Technologically speaking this would appeal to many people that have babies to young children.
Market Summary:
With technology gaining rapid interest many people will want to incorporate it into their baby’s lives. The market for growing technology has increased and so far will continue to years to come. As long as the product lives up to its name then ...view middle of the document...


Opportunities include being able to take advantage of a growing market with vast amounts of money and room for growth.
Threats that could occur are inferior technology because of lack of capitol. Also other companies coming out with this technology before we do could make it look like we are copying and or inferior. By using better parts the price could be higher than competition and therefore narrow the market until our name is associated with quality.

Competition:
* Motorola
* V-Tech
* Phillips
* Summer
* Safety 1st
* Angel-Care

Product (Service) Offering:
This product allows parents to view and listen to their baby or infant. It satisfies piece of mind to parents since they can download a program to link the feed to their cell phone or tablet. Being able to watch their offspring will allow people to relax knowing that they are safe and sound. By taking advantage of technology through Bluetooth or other wireless connections people can watch their baby through a live video feed. Pairing with their cell phone or tablet through a free downloadable program will allow them to utilize almost any portable electronic device.

Keys to Success:
Utilizing a growing technological market by offering a superior product that goes beyond customer’s expectations will be the first key to success! Second is market this product to the proper social class and age group that will want a great product at a great price. Last is ensuring that the customers are aware of the technology that is used in this product and that it will not outdate in a short period of time.

Critical Issues
Ensuring that competitors are behind the curve and this product is ahead of it. Also targeting the correct group of customers could be a huge problem if the right advertising is not used. Finally making sure that the customers that do buy the product knows what a quality product they just bought and use their satisfaction to gain more customers and support of the product.

Other Papers Like Marketingplan

Marketing Essay

1648 words - 7 pages positioneringsmodel, en andere. 3. STRATEGISCHE PLANNING (IMPLEMENTATIE) : Dit noemt Scholes  ‘strategy in action’ met de nadruk op de plannen en processen die de strategische keuzes tot uitvoering moeten brengen. -Hoe ga je je organiseren om ‘er’ te geraken? Een volledige cursus ‘management en organisatie’ is hier op zijn plaats. -Maar ook het marketingplan (de marketing-mix), de financiële planning, het ‘enterprise resource plan’, -het HR-plan

Ryanair Communicatie & Mediaplan Essay

5836 words - 24 pages luchthavens. In het rapport zullen de verschillende marketingcommunicatie uitingen van concurrenten worden geanalyseerd, waardoor we goede mogelijkheden voor Ryanair in kaart hebben weten te brengen. Het doel van dit rapport is Ryanair een beeld geven van de huidige marketingcommunicatie uitingen op de markt. Dit beeld wordt gecreëerd aan de hand van een strategisch marketingplan waarin de situatie van concurrenten met elkaar wordt vergeleken

Freedom And Responsibility

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given to

Related Essays

Marketingplan Keola Dutch Essay

3764 words - 16 pages Marketingplan Keola 1. Uitgangspositie Dit marketingplan heeft betrekking tot de onderneming Keola. Zij is nu al succesvol actief in Nederland en wilt graag met haar producten uitbreiden naar Vlaanderen. Dit plan zal dan ook alleen gaan over Keola in Vlaanderen. Ondernemingsdoelstellingen KEOLA vindt persoonlijk contact erg belangrijk. Wij leveren fietsen rechtstreeks aan de consument. Doordat de fietsen rechtstreeks geleverd worden

Swot Analyse Mona Essay

790 words - 4 pages : inzicht in de marktmechanismen binnen en buiten het eigen bedrijf. Een SWOT-analyse wordt vaak gemaakt als onderdeel van een ondernemingsplan of marketingplan. Het wordt ook gebruikt voor andersoortige analyses, zoals de positie van een afdeling op de interne ‘markt’ binnen een organisatie. Je zou een persoonlijke SWOT-analyse kunnen maken van je carrièremogelijkheden en positie op de arbeidsmarkt. De sterke en zwakke punten betreffen de

Master Of Science Essay

2144 words - 9 pages verbeteren. Zo verander je de beleving van het merk en zorgt ervoor dat klanten jouw bedrijf voor meer producten geloofwaardig vinden. 3. Stelt marketingplannen op Verkoop- en winstdoelen vertaal jij in een marketingplan. Dit heeft een kortere tijdshorizon en is concreter dan de marketingstrategie. De inzichten uit het marktonderzoek en onderzoek naar wat concurrenten op de markt doen, bepalen grotendeels jouw plan. Daarbij spelen ook de harde

Procter & Gamble Inc: Scope Essay

1343 words - 6 pages develop strategy that ensures the continued profitability of Scope in face of competitive threats and especially by Plax thatgained 10% share of the product category. So her specific task was to prepare a marketingplan for P&G mouthwash business for the next 3 years. The 2 nd problem is how will P&Gmaintain their profit and make sure that the Scope brand is always the first mouthwashproduct ranking among consumers? The mouthwash market