Marketing Whole Foods Essay

5511 words - 23 pages

Marketing 401

Course Project
Name of organization: Whole Foods Market

The organization that I chose is Whole Foods Market (WFM). I chose Whole Foods Market because this is a business that was built from a small market to a huge nationwide supermarket chain that markets delicious natural groceries and prepared foods that involve local producers that help sustain communities and businesses within; and it’s a place I know and shop. Whole Foods is a national grocery store chain that specializes in natural and organic foods, some of which are produced locally. Whole Foods is not only devoted to marketing high quality foods, they are devoted to their employees, customer service which has ...view middle of the document...

In recent years, more consumers are trying to eat healthier meals with products that are natural or organic. Whole Foods also attracts many consumers that want to purchase products from an eco-friendly company and Whole Foods has created many initiates that support this effort. Whole Foods has a strong position in this market and there is potential for them to be even more profitable in the future. The opportunities for Whole Foods could include: their increasing their attractiveness in the organic health food industry and to Whole Foods’ image and loyalty through their sustainable resource projects, eco-friendly initiatives and community service projects; strong cash flow and strong stock position. Threats for Whole Foods are local producers increasing the options of organic products that they provide to consumers at a similar price; and the price, consumers pay a higher price for organically produced products vs. non-organic because it costs more to produce them; increased competition from companies such as, Trader Joe’s, and changes in government regulations. With the high price of foods in general some consumers may be reluctant to pay the higher premium for organic foods when they are spending double at the grocery store and double at the gas tank.
Whole Foods measures their ethical and socially responsible vision through customer satisfaction, employee satisfaction and happiness, return on investment all while working towards improving the environment with community support. The major decision makers are Dr. John B. Elstrott, Chairman of the Board, John P. Mackey, co-founder of the Company, as Chief Executive Officer and Walter Robb, Co-CEO but Whole Foods puts value in every team member from CEO to grocery baggers. Whole Foods Market managerial philosophy is, “Our success is dependent upon the collective energy and intelligence of all of our Team Members. We strive to create a work environment where motivated Team Members can flourish and succeed to their highest potential. We appreciate effort and reward results.” (Whole Foods Market)
Whole Foods should take all of these factors into consideration when conducting an environmental scan of the corporation and is the first step to strategic management decisions and very important to the company’s success. A SWOT analysis is the best way to gather this information and will analyze information from the internal and external environments. It can give Whole Foods a picture of its strengths, weaknesses, opportunities and threats. Whole Foods is a company that sets out to be different from other organic competitors. The organization does not only focus on organic foods it focuses on consumers, employees, and communities to name a few. By using an environmental scan and determining strategies will give Whole Foods a competitive advantage in the organic foods industry. It’s also important for Whole Foods to analyze its competition in terms of strategies, objectives, strengths...

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