英国市场分析—UK market analysis
In UK I am working in a Harvest bank and I have to prepare a business plan for a bank in the situation when there was global recession in the country and now banking industry is coming out of recession. There are a lot of opportunities ...view middle of the document...
2 millions houses. People use more internet connection in London than outer / other part of the London. Large numbers of people especially teenagers use internet for social networking websites like Facebook, twitter, Bebo, Twitter, Yahoo, Hotmail and others.#p#分页标题#e#
So UK market is use to of the internet so they can also use internet online bank account because of the shortage of time, 24 Hrs banking, and all banking facilities through online. You can do online purchasing and check the banking transactions simultaneously. Time saving is a key factor for these types of banks and banking transactions, bank can reduce cost for its operations. They can give competitive edge in facilities as compare to there rivals and create a bench mark in the banking industry.
产品和技术分析—Product and Technology Analysis
In product and technology analysis, our Harvest bank is introducing manly two product in the UK market which are ‘online direct deposit product’ and ‘online residential mortgagees lending product’ which are very easy for Harvest bank to manage. These are the introductory products besides these we will launch other more products completion of the introductory phase of the above mention products. Customers want to get more and more facilities from new companies at a competitive price as well as new products with innovative features.
From technological perspective in UK, it is well establish and there is well develop infrastructure which is capable of handling these types of business products. As we mentioned above that the technology is very cheap in the country, telecommunication sector is developed which is the basis of online banking because bank has to provide online and telephoning banking facilities so it is good for the new ‘harvest online bank’. The technology and telecommunication sectors are interlinked with each other in UK both sectors are well equipped and have a good technological infrastructure.
In environmental analysis we will analyse both internal and external environmental analysis of the bank. by doing this we will be know that what strategies we will be need to achieve our objective / goal in the banking industry because of the competition in the banking sector.
In external analysis we our bank will look on the broader prospect and external environment out side the organization which will be helpful for our bank for making strategies efficiently and effectively.
The political situation of the UK is stable, country is coming out of recession, govt and investors are investing in the country especially in stock market and financial market. FSA ( Financial Services Authority ) is making new policies for money laundering activities, customers satisfaction, quality services from banks, banking industry growth, and safe guard of depositors interest and the money. Soon when BASEL III will launch than there will be more regulatory policies for...