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英国marketing Thesis: Situation Analysis And Market Plan For A Uk Bank

2072 words - 9 pages

我在英国的哈韦斯特银行工作,在国家处于全球经济衰退的情境时,我的任务是为银行踌躇一个商业计划。现在的银行业正在脱离经济衰退的过程中。在当今的市场上,对银行业来说,存在着很多机遇,因为新的企业正在建立,新的移民来到这个国家,尤其是学生。因为这个国家复苏后的经济趋于稳定化,很多欧洲人士也移居到此国。在此种形势下,一些人更想成为独家经营者和合伙企业开始创业。对于银行来说是机遇,所以我们银行业可以从此情势下通过开立网上银行获取利益,因为技术介入银行业会为银行减少花费,展开竞争,帮助处于困难时期的企业。

英国市场分析—UK market analysis
来自2010年8月问卷调查统计后的国家官方数据表明约30,100,000位成年人,即将近总人数的60%每天都在使用网络。从未使用过网络的人数在日益的减少,每年大约增加9,000,000—10,000,000名网民。上一年在网上购物,享受网上服务的人数约3,000,000人。此数据表示在总人口中约占62%的年满16岁的人,大部分选择在网上购买运动设施和衣服。

In UK I am working in a Harvest bank and I have to prepare a business plan for a bank in the situation when there was global recession in the country and now banking industry is coming out of recession. There are a lot of opportunities ...view middle of the document...

2 millions houses. People use more internet connection in London than outer / other part of the London. Large numbers of people especially teenagers use internet for social networking websites like Facebook, twitter, Bebo, Twitter, Yahoo, Hotmail and others.#p#分页标题#e#

So UK market is use to of the internet so they can also use internet online bank account because of the shortage of time, 24 Hrs banking, and all banking facilities through online. You can do online purchasing and check the banking transactions simultaneously. Time saving is a key factor for these types of banks and banking transactions, bank can reduce cost for its operations. They can give competitive edge in facilities as compare to there rivals and create a bench mark in the banking industry.

产品和技术分析—Product and Technology Analysis

In product and technology analysis, our Harvest bank is introducing manly two product in the UK market which are ‘online direct deposit product’ and ‘online residential mortgagees lending product’ which are very easy for Harvest bank to manage. These are the introductory products besides these we will launch other more products completion of the introductory phase of the above mention products. Customers want to get more and more facilities from new companies at a competitive price as well as new products with innovative features.

From technological perspective in UK, it is well establish and there is well develop infrastructure which is capable of handling these types of business products. As we mentioned above that the technology is very cheap in the country, telecommunication sector is developed which is the basis of online banking because bank has to provide online and telephoning banking facilities so it is good for the new ‘harvest online bank’. The technology and telecommunication sectors are interlinked with each other in UK both sectors are well equipped and have a good technological infrastructure.

企业环境分析—Environmental Analysis

In environmental analysis we will analyse both internal and external environmental analysis of the bank. by doing this we will be know that what strategies we will be need to achieve our objective / goal in the banking industry because of the competition in the banking sector.

外部环境分析法—External Analysis

In external analysis we our bank will look on the broader prospect and external environment out side the organization which will be helpful for our bank for making strategies efficiently and effectively.

政策—Political
The political situation of the UK is stable, country is coming out of recession, govt and investors are investing in the country especially in stock market and financial market. FSA ( Financial Services Authority ) is making new policies for money laundering activities, customers satisfaction, quality services from banks, banking industry growth, and safe guard of depositors interest and the money. Soon when BASEL III will launch than there will be more regulatory policies for...

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