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Marketing Strategy Of Azal Essay

3533 words - 15 pages

MAMMAD RASHIDLI

M A RKE TI N G S TR ATE G Y O F A ZE R BA I JA N A I R LIN E S
INDIVIDUAL ASSIGNMEN T FROM MARKETING

1

28/11/2012

Marketing Strategy of AZAL – Analyzing 7P’s

Mammad Rashidli

Table of Contents
INTRODUCTION ................................................................................................................... 3 MARKETING FOCUS ............................................................................................................. 3 Mission............................................................................................................................................................... 3 Values ...view middle of the document...

........ 7 Direct Sales to Corporations .......................................................................................................................... 7 PRICE ....................................................................................................................................... 8 Competitors and Partners ............................................................................................................................... 8 PROMOTION ........................................................................................................................ 10 Business and Travel Magazines, Outdoor Advertisement ...................................................................... 11 Branding .......................................................................................................................................................... 11 Frequent Flyer Program: AZAL Miles ....................................................................................................... 11 PEOPLE .................................................................................................................................. 12 PROCESS ................................................................................................................................ 12 Market Penetration ........................................................................................................................................ 13 Market and Product Development ............................................................................................................. 13 PHYSICAL EVIDENCE ........................................................................................................ 14 Awards and Reviews...................................................................................................................................... 14 Destinations .................................................................................................................................................... 15 Renewed fleet ................................................................................................................................................. 16 CONCLUSION ....................................................................................................................... 16 REFERENCES ....................................................................................................................... 17

2

28/11/2012

Marketing Strategy of AZAL – Analyzing 7P’s

Mammad Rashidli

INTRODUCTION
A comprehensive 7P description plan for Azerbaijan Airlines particularly focuses on its services, product differentiation, and price and customer segments to ensure airline’s survival and quality status on the available services provided by two main competitors – Aeroflot and Turkish Airlines. The objective of this individual assignment is to asses marketing information about Azerbaijan Airlines...

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