Marketing Strategy Essay

672 words - 3 pages

MARKETING STRATEGY FOR HIGH SCHOOL AND FRESHMAN STUDENT “QATAR UNIVERSITY"
(Author’s name)
(Institutional Affiliation)

MARKETING STRATEGY
Executive Summary
Marketing has not only become an imperative aspect in the business sector, but also in various learning institutions. This discussion will provide a comprehensive strategy that will be applied to market, the Marketing Courses offered at the Qatar University.
Current Situation and Trends
Qatar University is currently employing the use of various advanced marketing strategies i.e. use of internet to market its courses not only in public but also to the other parts of the world. Currently most colleges and universities are ...view middle of the document...

Marketing Strategy
Scope: The marketing will be conducted in most schools in Qatar, specifically among students in their final year.
Goal: To attract a large number of students majoring in marketing course offered in Qatar University.
Objectives: To create awareness among high school students, specifically final year high school students regarding importance of Majoring in Marketing at the Qatar University.
To create a platform for networking between final year high school students and final year marketing students of Qatar University
Resource Deployment: There are various resources that shall be used to undertake the marketing of the marketing course offered in Qatar University. These resources shall be deployed in accordance to the following dimension:
Use of social networks; Qatar is among the Middle East Countries that exhibit high use of social networks. Specifically, the use of twitter and facebook has increased highly in the current generation. A page shall be opened for marketing of the course in these two major social networks.
Networking; pertinent information concerning the course shall be disseminated among the high school students during the networking sessions. Printed booklets as well as fliers shall also be...

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