This website uses cookies to ensure you have the best experience. Learn more

Marketing Research For Kudler Fine Foods

1110 words - 5 pages

Marketing Research for Kudler Fine Foods

Joyce Liupaogo
MKT/421 - Marketing
April 9, 2012
Gregory Rankin
Marketing Research for Kudler Fine Foods
Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, or fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. “Marketing research finds the characteristics of target markets and plays an ...view middle of the document...

Although the efforts have been made to promote the business, improvement on further promotions and advertising is still in need. “The Kudler stores are no different from any other store in that business success is geared to being able to provide total customer satisfaction (Apollo Group Inc., 2011).” Market research often focuses on identifying and defining market opportunities or changes in the environment. Proper advertisement will help in many marketing areas concerning Kudler Fine Foods. Proper advertising is promoting the uniqueness of Kudler Fine Foods and what separates Kudler Fine Foods from its competition. Kudler Fine Foods can use the objective for advertising to increase sales and to create awareness and interest. Advertising properly will help in both expanding services and increasing efficiency.
In Kudler's overall marketing budget, there is money allocated for marketing communications, such as radio, newspaper and television advertising, as well as public relations, events, and sponsorships. What Kudler needs to do is determine which areas in each of these fields would be most effective to promote their store. For example, during which television programs would people be most interested in watching a gourmet food store commercial? Television networks such as a dedicated food network, women's television channels and home and garden would be ideal during peak times and popular shows. Another great example would be which events Kudler be most effective in participating in, such as restaurant trade shows on a local and national level.
Increased Revenue
“Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Apollo Group Inc., 2011).” Kudler Fine Foods plan to increase their revenue in two ways by expanding their services and offer a frequent shopper program. “Kudler is offering parties in the store to show customers how to prepare specialty foods. The anticipated outcomes will be to increase the customer purchase rate of high margin food and beverage items and to get consumer to make an evening at Kudler Fine Foods part of their social network (Apollo Group Inc., 2011).” Expanding services will increase customer satisfaction and bring in more revenue. The frequent shopper program will offer incentives based on point accumulated by the customer. Kudler Fine Foods conducted surveys in 2010 and 2011 which gave a good example of how having customer feedback can improve...

Other Papers Like Marketing Research for Kudler Fine Foods

Kudler Fine Foods Individual Essay

1363 words - 6 pages territory and develop its products and services. Additionally, marketing strategy is important for Kudler because it will identify their strengths, weaknesses, opportunities, and any threats that may arise. Most importantly, a marketing strategy will help Kudler develop untapped consumers. Additional Marketing Marketing research for Kudler’s Fine Foods is indeed justified; however, to reach more consumers, Kudler Fine Foods should expand their

Kudler Fine Foods Essay

963 words - 4 pages competitors. Companies with great marketing research will get one foot closer to being successful. This paper will address the importance of marketing research, areas where additional marketing research is needed, and analyze the importance of competitive intelligence and analysis all in regards to the development of Kudler Fine Foods’ market strategy and tactics. Marketing Objective Kudler Fine Foods have developed a strategic growth objective

Kudler Fine Foods

1305 words - 6 pages both imported and domestics. Kudler is trying to increase her sales by expanding her sales. “To provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment,” (Kudler Fine Foods, 2011, p2) is the mission of Kudler Fine Foods. To promote the newly offered services Kudler will use marketing strategies. Importance of Marketing Research When planning to launch new products or services

Kudler Fine Foods

979 words - 4 pages ). This has built the business’s reputation as a very socially conscious and sets the bar for other businesses in the community to try and meet this commitment. Kudler Fine Foods currently has very few serious competitors but this could change very quickly change with lack of barriers for entry. Kudler Fine Foods needs to continue developing new marketing strategies and surveying their customers to obtain current customer satisfaction levels

Kudler Fine Foods - 1118 words

1118 words - 5 pages 1 Individual Assignment: Marketing Research MKT/421 By: 2 Due to its recent growth, the gourmet grocery store of Kudler Fine Foods needs to expand the services it offers, improve operating efficacy, and increase its purchase cycle. Marketing research in developing Kudler’s marketing strategy and tactics is essential to their success. Opportunities for growth in marketing research (and other issues affecting such research at

Kudler Fine Foods Management

1248 words - 5 pages , growth and success of small businesses nationwide, women-owned business account for 55% of new startup business in the U.S. (SCORE, 2006). Kathy Kudler opened three Kudler Fine Foods stores that sell domestic and imported gourmet items (Kudler Fine Foods Virtual Organization, 2002). This paper will (1) identify the primary functions of Kudler Fine Foods management and who is responsible for each, (2) explain how Kudler currently use technology

Kudler Fine Foods Info

2762 words - 12 pages marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications" (Marketing Teachers Ltd., 2008). These surveys are a way for Kudler Fine Foods to collect data as part of

Kudler Fine Foods - 880 words

880 words - 4 pages ethical standards, staying legally compliant, and providing a secure website will be a major project for anyone to partake in. References University of Phoenix. (2011). Kudler Fine Foods. Sales and Marketing. Retrieved March 19, 2012 from University of Phoenix, BSA310 website. A model for investment justification in information. (2001). International Journal of Information Management, (), 349-364. Retrieved from

Kudler Fine Foods - 983 words

983 words - 4 pages , invoices, sales, etc. Developing a program like this will have all of the store’s information in one place so the program can pull reports with only the information Kudler is looking for. The reports would be a good way to examine the efficiency of Kudler Fine Foods. The reports can also help to determine areas that need some improvement to as successful as Kudler have in their vision. Kudler also needs to put in place a separation of duties

Kudler Fine Foods-Strategy

1654 words - 7 pages -commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs

Kudler Fine Foods - 1132 words

1132 words - 5 pages Running head: KUDLER FINE FOODSKudler Fine FoodsRobert BeardUniversity of PhoenixKudler Fine FoodsIn 1998, entrepreneur Kathy Kudler turned her passion for gourmet and specialty foods into a new business named Kudler Fine Foods. Beginning with a single store located in La Jolla, California, the business grew and prospered. Kudler opened a second store in Del Mar and a third in Encinitas. A fourth store is in the planning stage for Carlsbad

Related Essays

Kudler Fine Foods Marketing Essay

2588 words - 11 pages Kudler Fine Foods: Marketing Jennifer Weaver University of Phoenix Dr. Joseph Bucci Week 4 MMPBL/502 Managing the Business Enterprise Introduction Kudler Fine Foods, a three-store epicurean chain in the metropolitan area of California, is exploring expanding its catering service. A dynamic and cost-effective marketing strategy will be essential for the gourmet specialty store to offer the service and turn profits. One

New Marketing Strategy For Kudler Fine Foods

541 words - 3 pages New Marketing Strategy for Kudler Fine Foods The Kudler Fine Foods scenario presents a host of business problems, including inadequate financial statements, employee issues, and the inability to correctly forecast its product sales, among others. But the company’s biggest failing is the lack of a clear vision for success. Furthermore, the owner and managers do not show a strong understanding of who their customers are, as well as their

Ecommerce For Kudler Fine Foods Essay

692 words - 3 pages program is handled properly. Part of the development of the frequent food shopper program is to offer a loyalty points program where the customer can trade those points in for high end gift items, airline first-class upgrades, or other specialty foods. To enable Kudler to provide this program through e-commerce several legal concerns need to be addressed. Careful research will provide information regarding electronic contracts for online business

Kudler Fine Foods Marketing System Analysis

1150 words - 5 pages Kudler Fine Foods Marketing Objectives Introduction Kudler Fine Foods has a lot of ideas and processes in place to market their products. Kathy Kudler is aware of her target market, and has various avenues to reach out to her clientele. She wants to promote loyalty and keep her clients happy. Kathy knows that developing relationships with her customers is an important part of the marketing process. Currently there