Marketing Plan Part E
MRT 100 / Journal Entry # 4
Since VIP Board Rentals are an online-based company we will be offering online services. All service packages will have to be booked online so that we have the ability to keep the overhead low by not having a store location. No sales team will be required since we will be using online advertisements via social media, TV, and special events near the snow resorts. With little to no restrictions on site locations, we will be able to travel further out to different snow resorts to serve a larger customer base.
Since we are using social media to promote our service, we could use a buy-one-get-one free strategy to draw customers in to try the service. Another one ...view middle of the document...
Our main marketing goals for promotions, offers, and giveaways would be as follows: We would use online promotions on social media to get customers to become interested within the services. Within the online websites and social media pages we could then use offers and giveaways on the sites to keep the customers interested. We would give away smaller coupons for money off the service as we as larger coupons to many different events that would be in the same interests to our service. Giveaways to snowboarding events, discounted night stays that resorts, as well as discounts restaurants near the snow resorts.
Since we are just starting to launch the company, we would have to set up the websites and social media sites, trying to attach our self to upcoming events that would be happening near the resorts that we serve. We could also try and get a few big name professional athletes to speak up for the quality of the gear that we use. The last step in moving the company marketing plan forward would be to get the proper introduction to the local area that we plan to serve and the resorts that are located within the service are.
If we are successful at gaining the proper connections and understanding of the local events, we should then be able to set up giveaway, and package deals of our services. This would be able to get the reputation of the company out to the local area, then we could expand from there.
* Kren, A. (2004). Promotion Promotion Promotion. Food Management, 39(11), 20.
* Lewis, D. (2012). Like to Enter: Creating a Strategy for Your Social Media Giveaways. Utah Business, 26(6), 33.