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“Marketing Plan Of Fresh Vegetable And Fruit Juices”

5201 words - 21 pages

Spring 2014


“Marketing Plan of Fresh Vegetable and Fruit Juices”


United International University
Term Paper on:

“Marketing Plan of Fresh vegetable & Fruit Juices”
Course Title: Strategic Marketing
Course Code: (MKT-4204)

Submitted To

Dr. Md. Shariful Alam (MDSA)
Assistant Professor
School of Business and Economics
United International University

Submitted By

Serial No | Name | ID |
01 | Md. Fakrul Islam | 111101095 |
02 | Bithika Saha | 111101134 |
03 | Khan Mohammad Nahian | 111103118 |
04 | Kazi Nazmul Alam | 111102045 |
...view middle of the document...

The endeavor and strain undertaken by those cannot be left without recognition.
First of all, we are immensely grateful to my respective Course Teacher Dr. Md. Shariful Alam (MDSA) School of Business, United International University for his guidance, valuable & thoughtful comments, and suggesting. We are very grateful to him for giving us inspiriting and encouragement throughout our study. His untiring patience & attention to detail enable us to complete this dissertation & get it into its present form. However, all its limitations are considered.
Secondly, we would like to convey our thanks to people providing us with valuable information that was very much needed for the completion of this report.
Finally, our sincere gratitude goes to our friends & classmates who helped us whenever we needed.
Despite our sincere efforts, there may appear some shortfalls in the report. We apologize for any such unintentional errors.

Md. Fakrul Islam
On Behalf of the Group

Executive Summary

A concrete marketing plan is one of the major tools of a marketer to be successful in his business. As a student of Agricultural Marketing we were assigned to make a marketing plan. For this purpose we selected “Fresh vegetable juice” as our product and made a marketing plan of this product. ‘Fresh juice and joy Ltd’ serves both the consumer market, as well as local restaurants. We will succeed in developing a profitable business through the use of our two competitive advantages, quality and flexibility. The local farmers of vegetable cannot produce enough products to satiate local demand and also other beverage company can’t able to satisfy the consumer through their product. We see this market opportunity and are prepared to seize it.
Our mission is to provide the highest-quality vegetable Juice. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We have first formed a company then as per requirement we have given description of the business and current market situation. We have provides these details based on our own knowledge and collected information from different sources. Then we have discussed about our strategic plan, market summary, market trends and market growth. We did SWOT analysis, STP analysis, Competition analysis and also our competitive advantage. We also provide marketing strategy, pricing strategy, and also distribution channel. We mentioned our local and advertising and promotional activities. Then we included our financial plan and also our implementation plan.

Table of Content

Serial No. | Description | Page number |
1. | Company Summary | 01 |
2. | Location | 01 |
2.1 | Size and capacity | 01 |
3 | Product and Service overview | 02 |
3.1 | Categories of product | 03 |
3.2 | Raw-materials of product | 03-05 |
3.3 | Nutrition | 06 |
4 | ...

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