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Marketing Plan For Trojan Vibrations Essay

3444 words - 14 pages

Marketing Plan for TROJAN VIBRATIONS
By
EXCELF

Table of Contents
1. Executive Summary
2. Background
3. Objective
4. Methodology
5. Environmental Analysis
5.1 Macroenvironment
5.2 Microenvironment
6. SWOT Analysis
7. Marketing Mix Strategy
7.1 Product
7.2 Price
7.3 Promotion
8. Limitation
9. Conclusion
10. References
11. Appendixes

1. Executive Summary
Today’s market for sex toys are becoming more and more popular. However, as one of the biggest international cities in the world, Hong Kong still hasn’t affected by the trends since it is an Asian city with a cultural atmosphere that is not so open to those kinds of product. ...view middle of the document...

Trojan Vibrations nowadays also became one of the most popular vibration product with the booming market in sex toys.

3. Objectives
There are basically two main objectives of our marketing plan, short-term objective and long-term objective. As for the short-term objective, we tend to introduction the Trojan Vibrations products into the Hong Kong market to let people have a brief knowledge of the product we are selling. Through our introduction and promotion, we hope that our target consumers here in Hong Kong would be able to understand the benefits and functions of our products with the right attitude. Eventually, we hope they will accept the concepts of Trojan Vibrations.
As for the long-term objective, we aim to become the most well-known vibrations brand here in Hong Kong and occupy the major market share of this product category. And not only for a marketing purpose, but for a more broaden aspect, we aim to make customers understand our concepts and experience our product in the long run.

4. Methodology
4.1 Targeting:
Our product targets a broad range of consumers, including both men and women who are around 18 to 60. Being under too much pressure today, people need more ways to release ourselves. And with the developments and diversifications of society, public has a deeper understanding and clearer awareness of sexuality. More and more people are becoming open-minded and really want a healthy sex life. Our products not only focus on people who are single and lonely but also couples who pursuit excitements and want to double happiness. Although, according to the overall information, the selection of people who are interested in our products as our target customers will generate great profits, we still try our best to attract people who have never heard about vibrators or never used before. We aim to help people set up a right attitude towards using sexing toys such as vibrators and to promote the healthy sexual lifestyle among the public.
4.2 Information collection
Our team use various information to support our project, in which both the primary and secondary data are included.
For the primary data, we conduct a firsthand survey among young university students to collect their opinions upon vibrators. Given our limited budget and available resources, we carried out an online questionnaire. We put the questionnaire on social networks such as WeChat, WhatsApp, and Facebook. The internet helped us get general views of university students who come from different countries and have different backgrounds.
For the secondary data, we surf the internet and search on the company’s website to get some basic information. We also review some previous research reports to get data such as the number of women who would use sex toys in their sexual life. These secondary data provide the foundation of implementing the SWOT and Marketing strategy analysis.
4.3 Marketing Planning
After collecting the necessary data we need, our team...

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