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Marketing Plan Essay

793 words - 4 pages

1. Explain in detail the purpose of the Marketing Plan
A marketing plan is a prerequisite for an investment, a product launch or start a business where, among other things, detailed what you hope to accomplish with this project, costing, time and resources to document use for their achievement, and detailed the steps to be taken to achieve the proposed analysis purposes. You can also address other than the purely economic, technical, legal and social aspects of the project.

The marketing plan has two purposes: internal and external. The first has some parallels with what is meant by project engineering; this premium technically, while that is primarily economic. Both share a desire to be ...view middle of the document...

The plan must be consistent with the organizational values, philosophy and the business culture. One critical in formulating the strategic plan aspects is the corporate mission statement, which must be aligned with the organizational values.
It is very common to find that most companies have a corporate mission which is usually displayed in the corridors of the company with the intention that all and sundry know it and become familiar with it, but, generally, the vision does not mean much to those working in firms. For them the mission is nothing more than a sentence occurred to the drafters of the strategic plan of the company, which in itself is not well known among employees or managers. So it is that the mission is not just a pretty phrase inconsequential one, inside and outside the company.

As for the sales department this should create one if seen in greater detail the mission can say that can or should become a guide when making decisions, is a compass in the strategic direction of the firm and promotes staff sales or road work

3. What is meant by “defining the business”?
An organization or economic system where goods and services are exchanged for one another or for money.

Every business requires some form of investment and enough customers to whom its output can be sold on a consistent basis in order to make a profit.

Businesses can be privately...

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