A marketing plan ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs.
When you are writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these elements:
• Analysis of your current market
• Your business objectives
• Key strategies
• Steps to achieving your objectives
• Proposed budget
Marketing planning is an ongoing business activity. As your ...view middle of the document...
Do not assume they are just interested in the finance part of your business. They will be looking at the whole package.
4. Do not attempt to complete your marketing plan from start to finish - First decide which sections are relevant for your business and set aside the sections that do not apply. You can always go back to the other sections later.
5. Get some help - If you aren’t confident in completing the plan yourself, you can enlist the help of a professional (i.e. Enterprise Connect Centre, Business Enterprise Centre, business adviser or accountant) to look through your plan and provide you with advice.
6. Write your summary last - Use as few words as possible. You want to get to the point but not overlook important facts. This is also your opportunity to sell yourself. But don’t overdo it. You want prospective banks, investors, partners or wholesalers to be able to quickly read your plan, find it realistic and be motivated by what they read.
7. Review. Review. Review - Your marketing plan is there to make a good impression. Errors will only detract from your professional image. So ask a number of impartial people to proofread your final plan.
The title page of your marketing plan should include some brief information on your business, including your:
• Business logo - Adding a logo helps give your business a more professional image.
• Business owner's name - Enter multiple names if there are multiple owners.
• Business owner’s title - The titles of the business owner(s) listed above (e.g. Owner/Manager)
• Business name - Enter your business name as registered in your state/territory.
• Main business address - Enter your main business address. This can be your home address if you are a home-based business or your head office if you have more than one location.
• American Business Number (ABN)
• American Company Number (ACN)
• Date prepared - The date you finished preparing your marketing plan.
TABLE OF CONTENTS
Include a table of contents at the front of your marketing plan. If you've changed your plan in any way, please remember to update the table of contents to reflect the changes.
Marketing Plan Summary
Your marketing plan summary should be completed last, be no longer than a page and should focus on why your business is going to be successful. Your answers below should briefly summarize your more detailed answers provided throughout the main body of your marketing plan.
Under the business summary section enter your:
• Business name as registered in your state/territory
• Business structure - Enter whether you are a sole trader, partnership, trust or company.
• Registered American Business Number (ABN)
• Registered American Company Number (ACN)
• Main business location - Enter your main business location such as your city/town. Briefly describe the location and...