This website uses cookies to ensure you have the best experience. Learn more

Marketing Plan Essay

1416 words - 6 pages

Marketing Plan

Market definition-

the sunmonitor wristband has been designed for those consumers who look for indicator which can help them to know the duration they should be out in the sun in order to prevent them from getting burnt. This band is ideal for the following set of people-

1)parents with children between the age of 5-14 (family of 4 or 5) who go on holidays to other parts of the country or some other place in the world,

2)health conscious people who want to avoid the possibility of getting sun burnt when outdoors,

3)sports persons who spend a majority of their time outdoors training and practising their respective sports, teenagers who love to be outdoors all the ...view middle of the document...

As awareness grows of overexposure to the sun’s UV rays, more consumers are likely to take extra care by using sun protection products when out in the sun.

Employment

Those in employment are more likely to use suncare products compared to those who are not in employment, according to TGI. Working status has a significant bearing on both disposable income and leisure activities, including holidaying abroad to sunny destinations.

Child population

The child population, aged 5-9 years, is set to grow by 11% (or 384,000 children) between 2011 and 2016, to reach 3.9 million children. With awareness of sun safety growing, this will fuel an increase in the number of sun protection products targeted at children Sunscreen is the most widely used suncare product in the UK

- More than three in ten (34%) adults in the UK haven’t used any suncare products, but would be interested in trying them, with a bias towards men (38%) and those aged 16-24 years (42%).

- Consumers often tend to associate the need for sun protection with sunny holiday breaks. For example, UK adults are more likely to use sunscreen when they are on holiday somewhere sunny (by implication outside the UK) (67%) as opposed to using sunscreen when they are going to be in the sun all day no matter where they are (49%).

- More needs to be done to encourage consumers to use sun protection at all times when the sun is out, even when they are at home and not holidaying abroad in sunny destinations, to avoid the risk of suffering from sunburn and developing skin cancer. In the last 12 months, around 13% of consumers have been sunburnt due to not wearing adequate protection.

- Over the past three years, the biggest rise in skin cancer has occurred in the over-55s according to Cancer Research UK, thus seniors are the most likely to be interested in using sunscreens to avoid the risk of burning and developing skin cancer (over half).

- According to Cancer Research UK, it is anticipated that there will be around 15,500 cases of malignant melanoma diagnosed per year within the next 15 years. It continues to be important to promote use of suncare at home whenever the sun is out and not to restrict use to holidays.

Segmentation

Bases for Segmentation:-

1) Demographic segmentation: - family of 4 –with income levels such that they can afford to go on holidays.
http://www.thisismoney.co.uk/money/news/article-2051923/Households-spend-6-000-year-lifestyle-essentials-like-holidays-nights-takeaway.html

2)Psychographic Segmentation:- we classify our customers under this segment as sportspersons, couples on holidays, people prone to cancer

3) Behaviour Segmentation: - under this we have customers who will use sunmonitor wristbands as an indicator for getting skin burnt whenever they are out in the sun(benefit sought). Since they do not want to get sun burnt easily they will show a readiness to buy the bands and also develop a high...

Other Papers Like Marketing Plan

Marketing Plan Essay

878 words - 4 pages Marketing Research Information Resources: Behavior Scan Jocelyn Garcia Keiser University MBA 531 Dr. Seay 3/14/12 Introduction Once a marketing plan has been created and instituted, marketing research must obtain information that helps in the decision making. It may be best to observe the five purposes of the research process. This paper will explore J.D. Power and Associates a company that provides a quantitative

Marketing Plan Essay

2560 words - 11 pages Marketing Plan: HUH Surgical Service Center of Excellence Submitted October 31, 2011 Marketing Plan: HUH Surgical Service Center of Excellence 0.1 Company Overview A private, nonprofit three hundred fifty-bed hospital, the institution is the nation's only teaching hospital located on the campus of a historically Black university. The rich tradition of leadership

Marketing Plan

1626 words - 7 pages Company G ------------------------------------------------- 3-Year Marketing Plan MKT1 Kathy Macellari-Solis 216139 October 8, 2012 INTRODUTION 3 Mission Statement 3 The Product 3 Target Market 4 Marketing Objectives 4 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Marketing

Marketing Plan - 3647 words

3647 words - 15 pages MARKETING PLAN PREPARED FOR ‘ALICE ART’ COMPONENTS OF THE MARKETING PROCESS AND ITS APPLICATION TO THE ‘ALICE ARTS’ BUSINESS A Marketing plan is a written document which shows details of the current situation of customers, competitors and the external environment, and providing guidelines for objectives, marketing actions and the allocation of resources over a specific period of time for a marketing offering (existing and proposed) (Oyedijo

Marketing Plan - 1609 words

1609 words - 7 pages Marketing Plan: Phase I Kelly Addis, Jillian Caldwell, Kristen Kobyluck, Jaclyn Portugal, & Honey Spoon MKT/421 April 24, 2011 Matt Rosenberg Marketing Plan: Phase I During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with

Marketing Plan - 5437 words

5437 words - 22 pages Ambassador MARKETING PLAN Prepared for: Western International University MKT-646: Strategic Concepts in Marketing Professor Theodore Framan August 24, 2010 Prepared by: Linda Stallard Table of Contents EXECUTIVE SUMMARY Not Required For This Assignment 1. SITUATION ANALYSIS 3 1.1 Industry Analysis 3 1.2 Competitive Analysis…………………………………………………………………………………… 5 1.3 Customer Analysis 5 1.4 SWOT Analysis 7 2

Marketing Plan - 793 words

793 words - 4 pages 1. Explain in detail the purpose of the Marketing Plan A marketing plan is a prerequisite for an investment, a product launch or start a business where, among other things, detailed what you hope to accomplish with this project, costing, time and resources to document use for their achievement, and detailed the steps to be taken to achieve the proposed analysis purposes. You can also address other than the purely economic, technical, legal and

Marketing Plan - 1482 words

1482 words - 6 pages Social Media Marketing Plan Sa Vang Pamela Zipfel BU 216 Social Media Herzing University January 29, 2016 Week 1 (Group 4) Purpose of Social Media Marketing Campaign for the Apple IPhone 6: * spread word about how the Apple IPhone 6 is thinner, bendable, and larger through users' existing social networks - networks work * Promote public discussion of the Apple IPhone 6 in slightly more friendly format. * Draw attention to

Marketing Plan - 791 words

791 words - 4 pages Sweet Treats marketing plan includes three strategy options to get our product to our customers faster, fresher and with great service. These options are: product position strategy, value marketing strategy, and pricing strategy. Focusing on our market mix of product and place, Sweet Treats first strategy option to getting our product to market is product position strategy. The location of Washington D.C was chosen to launch our food truck

Marketing Plan - 1962 words

1962 words - 8 pages other social networks like twitter, MySpace etc these are very valuable ways because these are most popular among the female users, companies in fact all category is available on these social networks and we can also make our fan page and it will be added by our friend. V. Monitoring Techniques For the success of this marketing plan different monitoring tools will be used. Monitoring techniques are used in different ways to control the

Marketing Plan - 1827 words

1827 words - 8 pages Peacock Enterprise Marketing Plan Date prepared: April 6, 2014 Prepared by: Muhammad Akid Bin Ahmad Manager

Related Essays

Marketing Plan Essay 2154 Words

2154 words - 9 pages MARKETING PLANNING PLANNING A marketing plan ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you are writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these

Marketing Plan Essay 1002 Words

1002 words - 5 pages Final Project Part 2-Marketing Plan Cathy Williams South University Online 5/09/16 Dr. Cale Final Project Part 2- Marketing Plan Introduction The Doggy Land Daycare marketing plan consist of all matters from pricing to implementation strategies. Utilizing a marketing dashboard will assist in understanding performances and assess the efficiency of a marketing plan. Budget estimates will include estimated forecasted

Marketing Plan Essay 2332 Words

2332 words - 10 pages organization’s objectives and conduct a risk assessment. Estimate the returns of each option. Successful marketing initiatives require a disciplined approach that balances objectives with the management practices and tools to develop expectations, plan expenditures, and monitor key activities. A multi-tiered platform of business objectives, performance indicators, risk factors, and control factors should be developed in concert with the traditional

Marketing Plan Essay 2498 Words

2498 words - 10 pages Marketing Plan MKT/421 June 18, 2014 Abstract This paper will demonstrate a successful marketing plan for our product the one and only “Beats by Dre”. It will attempt to demonstrate the importance of a marketing plan and the need for one. Our promotional strategy for our headphones will include the following: advertising, public relations, digital marketing, sales promotion, direct marketing, event marketing, and outdoor. Also being