Marketing Plan Essay

1232 words - 5 pages

. THE WORLD OF MARKETING IMPORTANCE OF MARKETING THE SCOPE OF MARKETING COMPONY ORIENTATION TOWARDS THE MARKET PLACE FUNDAMENTAL MARKETING CONCEPTS, TRENDS AND TASKS.

Defining Marketing An organizational function and a set of processes for creating ,communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Defining Marketing An organizational function and a set of processes for creating ,communicating, and ...view middle of the document...

.

Production Concept Product Concept Selling Concept Marketing Concept Consumers prefer products that are widely available and inexpensive Consumers favor products that offer the most .

 Marketing Myopia Sellers pay more attention to the specific products they offer than to the benefits and experiences produced by the products. They focus on the “wants” and lose sight of the “needs”quality, performance, or innovative features Consumers will buy products only if the company aggressively promotes/sells these products Focuses on needs/ wants of target markets & delivering value better than competitors Company Orientations Towards the Marketplace.

Strategic Decision Areas Product Place Promotion Price Objectives Physical Chars. Prod. Class Service Features Benefits Quality Accessories Installation Instructions Warranty Product Line(s) Packaging Branding NPD? &/or Elimination? PLC Implics. Objectives Channel type Market Exposure Kinds of Intermediaries Kinds and locations of Outlets How to handle transporting and storing Service levels Recruiting Intermediaries Managing Channels Channel Co-op (Not Conflict) is Goal – Who Has Power? Objectives Initial Pricing -Penentration -Skimming -Combo P Flexibility P Sensitivity P Level over PLC Geographic terms Discounts Allowances Legal Implics. Factors Infl. Basic P Det. Objectives Promotion Mix Salespeople Kind Number Selection Training Motivation Evaluation Advertising Targets Kinds of ads Media type Copy thrust Prepared by whom Sales promotion PR Publicity.

 Examples of Basic Channels of Distribution for Consumer Products Manufacturer or producer AOL Nissan Del Monte Procter & Gamble Retailer Consumer Wholesaler Retailer Retailer Wholesaler Wholesaler.

 Controllable Promo. Elements of the Marketing Mix Personal Selling Advertising Public Relations Advertising Publicity Personal Selling Promotion Sales Promotion.

Price Elements of the Marketing Mix Price Flexibility Price Changes Over the Life Cycle Pricing Objectives Price Setting Price of Other Products In the Line Pricing Objectives Discounts and Allowances Geographic Pricing Terms Legal Environment Cost and Demand Competition and Substitutes Price Sensitivity Price Flexibility Price Changes Over the Life Cycle Discounts and Allowances Geog. Pricing Terms Legal Environ’t Cost and Demand Competition and Substitutes Price Sensitivity.

Customer Loyalty & Retention Customer Lifetime Value The entire stream of purchases that the customer would make over a lifetime of patronage. Share of Customer The share a company gets of the customers purchasing in their product categories. Customer Equity Customer equity is the total combined customer lifetime values of all the company’s customers.

Our Mission

Our mission is to provide safe, affordable access to high quality pharmaceutical products and services. As we do so, The Canadian Pharmacy endeavors to deliver exceptional customer service. We hope to form long...

Other Papers Like Marketing Plan

Marketing Plan Essay

878 words - 4 pages Marketing Research Information Resources: Behavior Scan Jocelyn Garcia Keiser University MBA 531 Dr. Seay 3/14/12 Introduction Once a marketing plan has been created and instituted, marketing research must obtain information that helps in the decision making. It may be best to observe the five purposes of the research process. This paper will explore J.D. Power and Associates a company that provides a quantitative

Marketing Plan Essay

2560 words - 11 pages Marketing Plan: HUH Surgical Service Center of Excellence Submitted October 31, 2011 Marketing Plan: HUH Surgical Service Center of Excellence 0.1 Company Overview A private, nonprofit three hundred fifty-bed hospital, the institution is the nation's only teaching hospital located on the campus of a historically Black university. The rich tradition of leadership

Marketing Plan

1626 words - 7 pages Company G ------------------------------------------------- 3-Year Marketing Plan MKT1 Kathy Macellari-Solis 216139 October 8, 2012 INTRODUTION 3 Mission Statement 3 The Product 3 Target Market 4 Marketing Objectives 4 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Marketing

Marketing Plan - 3647 words

3647 words - 15 pages MARKETING PLAN PREPARED FOR ‘ALICE ART’ COMPONENTS OF THE MARKETING PROCESS AND ITS APPLICATION TO THE ‘ALICE ARTS’ BUSINESS A Marketing plan is a written document which shows details of the current situation of customers, competitors and the external environment, and providing guidelines for objectives, marketing actions and the allocation of resources over a specific period of time for a marketing offering (existing and proposed) (Oyedijo

Marketing Plan - 1609 words

1609 words - 7 pages Marketing Plan: Phase I Kelly Addis, Jillian Caldwell, Kristen Kobyluck, Jaclyn Portugal, & Honey Spoon MKT/421 April 24, 2011 Matt Rosenberg Marketing Plan: Phase I During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with

Marketing Plan - 5437 words

5437 words - 22 pages Ambassador MARKETING PLAN Prepared for: Western International University MKT-646: Strategic Concepts in Marketing Professor Theodore Framan August 24, 2010 Prepared by: Linda Stallard Table of Contents EXECUTIVE SUMMARY Not Required For This Assignment 1. SITUATION ANALYSIS 3 1.1 Industry Analysis 3 1.2 Competitive Analysis…………………………………………………………………………………… 5 1.3 Customer Analysis 5 1.4 SWOT Analysis 7 2

Marketing Plan - 793 words

793 words - 4 pages 1. Explain in detail the purpose of the Marketing Plan A marketing plan is a prerequisite for an investment, a product launch or start a business where, among other things, detailed what you hope to accomplish with this project, costing, time and resources to document use for their achievement, and detailed the steps to be taken to achieve the proposed analysis purposes. You can also address other than the purely economic, technical, legal and

Marketing Plan - 1482 words

1482 words - 6 pages Social Media Marketing Plan Sa Vang Pamela Zipfel BU 216 Social Media Herzing University January 29, 2016 Week 1 (Group 4) Purpose of Social Media Marketing Campaign for the Apple IPhone 6: * spread word about how the Apple IPhone 6 is thinner, bendable, and larger through users' existing social networks - networks work * Promote public discussion of the Apple IPhone 6 in slightly more friendly format. * Draw attention to

Marketing Plan - 791 words

791 words - 4 pages Sweet Treats marketing plan includes three strategy options to get our product to our customers faster, fresher and with great service. These options are: product position strategy, value marketing strategy, and pricing strategy. Focusing on our market mix of product and place, Sweet Treats first strategy option to getting our product to market is product position strategy. The location of Washington D.C was chosen to launch our food truck

Marketing Plan - 1962 words

1962 words - 8 pages other social networks like twitter, MySpace etc these are very valuable ways because these are most popular among the female users, companies in fact all category is available on these social networks and we can also make our fan page and it will be added by our friend. V. Monitoring Techniques For the success of this marketing plan different monitoring tools will be used. Monitoring techniques are used in different ways to control the

Marketing Plan - 1827 words

1827 words - 8 pages Peacock Enterprise Marketing Plan Date prepared: April 6, 2014 Prepared by: Muhammad Akid Bin Ahmad Manager

Related Essays

Marketing Plan Essay 2154 Words

2154 words - 9 pages MARKETING PLANNING PLANNING A marketing plan ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you are writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these

Marketing Plan Essay 1002 Words

1002 words - 5 pages Final Project Part 2-Marketing Plan Cathy Williams South University Online 5/09/16 Dr. Cale Final Project Part 2- Marketing Plan Introduction The Doggy Land Daycare marketing plan consist of all matters from pricing to implementation strategies. Utilizing a marketing dashboard will assist in understanding performances and assess the efficiency of a marketing plan. Budget estimates will include estimated forecasted

Marketing Plan Essay 2332 Words

2332 words - 10 pages organization’s objectives and conduct a risk assessment. Estimate the returns of each option. Successful marketing initiatives require a disciplined approach that balances objectives with the management practices and tools to develop expectations, plan expenditures, and monitor key activities. A multi-tiered platform of business objectives, performance indicators, risk factors, and control factors should be developed in concert with the traditional

Marketing Plan Essay 2498 Words

2498 words - 10 pages Marketing Plan MKT/421 June 18, 2014 Abstract This paper will demonstrate a successful marketing plan for our product the one and only “Beats by Dre”. It will attempt to demonstrate the importance of a marketing plan and the need for one. Our promotional strategy for our headphones will include the following: advertising, public relations, digital marketing, sales promotion, direct marketing, event marketing, and outdoor. Also being