This website uses cookies to ensure you have the best experience. Learn more

Marketing Plan Essay

2624 words - 11 pages

Earthy Girl
Justin Kopepasah Mai Sandeep Rimal Joe Elliott

executive summary
Our team conducted research on Earthy Girl, a company dedicated to the personal care industry through its mission and products, and its competitors. Earthy Girl’s mission is to sell products of superior quality for profit in a retail environment in order to enhance overall sales and brand recognition. With a focus on creating and offering the best products, and an emphasis on innovation from nature, Earthy Girl is committed to becoming the ultimate personal care destination and to helping consumers improve their emotional and physical being. It is our intention to assist Earthy Girl by researching and defining ...view middle of the document...

We will be committed to working in concert with customers to assure that they are getting a full customer experience. We will do this by expanding awareness of the sugar scrub and its benefits. This will educate customers, while building sugar scrubs awareness into the Earthy Girl brand, pushing the company ahead of competitors in the natural care products industry. Since the key issue is to enhance customer experiences by encouraging education and involvement with sugar scrubs, the marketing goal is to increase customer knowledge of the line and positively influence purchase behaviors. This plan will make it a priority to gain a deep understanding of target customers overall behaviors. It will be key to get inside the hearts and minds of prospects for natural products.

situation analysis
Earthy Girl has experienced some ups and downs since its inception a few months ago. Customers are nonexistent; products are too similar to competitors. However, the company’s drive to constantly do better generates excitement and shows the willingness to put forth great effort to succeed. To start, let’s take a look at where Earthy Girl is currently positioned, where it wants to go, and how it will get there.

SWOT Analysis
• High quality products, well designed and crafty products. • All products are homemade and natural. • Eco-friendly.

• Lack of brand establishment. • Lack of Internet and other marketing efforts • Limited use of integrated media to generate awareness about new products. • Customers are not as educated about products at Bath & Body Works.

• Continual growth in the personal care industry. • Educate customers about natural products. • Out perform competitors in the soap scrub market.

• Competition from Bath & Body Works, Clinique, The Body Shop, et cetera. • Customers’ lack of awareness about the difference between Earthy Girl’s products and other company’s products. • Lack of knowledge about natural soap scrubs and their use for skin problems. • Other companies have a stronger web presence regarding natural products and custom jewelry, bags and accessories. • Economic Recession.

external environments
Earthy Girl has a lot of external environmental factors working for and against them. A social environment would be with the current drive of health conscious consumption, consumers will be highly inclined to purchase these items. As of now, there are no legal issues that threaten Earthy Girl, but could be a problem in the future. The economic environment is tough and fragile and many

people are going through some rough times. Without some tangible benefit that the consumers know about, there is no real inclination to purchase. The demand does exist, but brand knowledge is needed. As technology goes, Earthy Girl needs to keep up with the new social media and Internet. There are not any major advances in technology that would have a dramatic effect on the company. The...

Other Papers Like Marketing Plan

Marketing Plan Essay

878 words - 4 pages Marketing Research Information Resources: Behavior Scan Jocelyn Garcia Keiser University MBA 531 Dr. Seay 3/14/12 Introduction Once a marketing plan has been created and instituted, marketing research must obtain information that helps in the decision making. It may be best to observe the five purposes of the research process. This paper will explore J.D. Power and Associates a company that provides a quantitative

Marketing Plan Essay

2560 words - 11 pages Marketing Plan: HUH Surgical Service Center of Excellence Submitted October 31, 2011 Marketing Plan: HUH Surgical Service Center of Excellence 0.1 Company Overview A private, nonprofit three hundred fifty-bed hospital, the institution is the nation's only teaching hospital located on the campus of a historically Black university. The rich tradition of leadership

Marketing Plan

1626 words - 7 pages Company G ------------------------------------------------- 3-Year Marketing Plan MKT1 Kathy Macellari-Solis 216139 October 8, 2012 INTRODUTION 3 Mission Statement 3 The Product 3 Target Market 4 Marketing Objectives 4 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Marketing

Marketing Plan - 3647 words

3647 words - 15 pages MARKETING PLAN PREPARED FOR ‘ALICE ART’ COMPONENTS OF THE MARKETING PROCESS AND ITS APPLICATION TO THE ‘ALICE ARTS’ BUSINESS A Marketing plan is a written document which shows details of the current situation of customers, competitors and the external environment, and providing guidelines for objectives, marketing actions and the allocation of resources over a specific period of time for a marketing offering (existing and proposed) (Oyedijo

Marketing Plan - 1609 words

1609 words - 7 pages Marketing Plan: Phase I Kelly Addis, Jillian Caldwell, Kristen Kobyluck, Jaclyn Portugal, & Honey Spoon MKT/421 April 24, 2011 Matt Rosenberg Marketing Plan: Phase I During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with

Marketing Plan - 5437 words

5437 words - 22 pages Ambassador MARKETING PLAN Prepared for: Western International University MKT-646: Strategic Concepts in Marketing Professor Theodore Framan August 24, 2010 Prepared by: Linda Stallard Table of Contents EXECUTIVE SUMMARY Not Required For This Assignment 1. SITUATION ANALYSIS 3 1.1 Industry Analysis 3 1.2 Competitive Analysis…………………………………………………………………………………… 5 1.3 Customer Analysis 5 1.4 SWOT Analysis 7 2

Marketing Plan - 793 words

793 words - 4 pages 1. Explain in detail the purpose of the Marketing Plan A marketing plan is a prerequisite for an investment, a product launch or start a business where, among other things, detailed what you hope to accomplish with this project, costing, time and resources to document use for their achievement, and detailed the steps to be taken to achieve the proposed analysis purposes. You can also address other than the purely economic, technical, legal and

Marketing Plan - 1482 words

1482 words - 6 pages Social Media Marketing Plan Sa Vang Pamela Zipfel BU 216 Social Media Herzing University January 29, 2016 Week 1 (Group 4) Purpose of Social Media Marketing Campaign for the Apple IPhone 6: * spread word about how the Apple IPhone 6 is thinner, bendable, and larger through users' existing social networks - networks work * Promote public discussion of the Apple IPhone 6 in slightly more friendly format. * Draw attention to

Marketing Plan - 791 words

791 words - 4 pages Sweet Treats marketing plan includes three strategy options to get our product to our customers faster, fresher and with great service. These options are: product position strategy, value marketing strategy, and pricing strategy. Focusing on our market mix of product and place, Sweet Treats first strategy option to getting our product to market is product position strategy. The location of Washington D.C was chosen to launch our food truck

Marketing Plan - 1962 words

1962 words - 8 pages other social networks like twitter, MySpace etc these are very valuable ways because these are most popular among the female users, companies in fact all category is available on these social networks and we can also make our fan page and it will be added by our friend. V. Monitoring Techniques For the success of this marketing plan different monitoring tools will be used. Monitoring techniques are used in different ways to control the

Marketing Plan - 1827 words

1827 words - 8 pages Peacock Enterprise Marketing Plan Date prepared: April 6, 2014 Prepared by: Muhammad Akid Bin Ahmad Manager

Related Essays

Marketing Plan Essay 2154 Words

2154 words - 9 pages MARKETING PLANNING PLANNING A marketing plan ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you are writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these

Marketing Plan Essay 1002 Words

1002 words - 5 pages Final Project Part 2-Marketing Plan Cathy Williams South University Online 5/09/16 Dr. Cale Final Project Part 2- Marketing Plan Introduction The Doggy Land Daycare marketing plan consist of all matters from pricing to implementation strategies. Utilizing a marketing dashboard will assist in understanding performances and assess the efficiency of a marketing plan. Budget estimates will include estimated forecasted

Marketing Plan Essay 2332 Words

2332 words - 10 pages organization’s objectives and conduct a risk assessment. Estimate the returns of each option. Successful marketing initiatives require a disciplined approach that balances objectives with the management practices and tools to develop expectations, plan expenditures, and monitor key activities. A multi-tiered platform of business objectives, performance indicators, risk factors, and control factors should be developed in concert with the traditional

Marketing Plan Essay 2498 Words

2498 words - 10 pages Marketing Plan MKT/421 June 18, 2014 Abstract This paper will demonstrate a successful marketing plan for our product the one and only “Beats by Dre”. It will attempt to demonstrate the importance of a marketing plan and the need for one. Our promotional strategy for our headphones will include the following: advertising, public relations, digital marketing, sales promotion, direct marketing, event marketing, and outdoor. Also being