Once a marketing plan has been created and instituted, marketing research must obtain information that helps in the decision making. It may be best to observe the five purposes of the research process. This paper will explore J.D. Power and Associates a company that provides a quantitative research on several syndicated data providers. J.D. Power and Associates has many links on its website that makes it easy to use and view ratings and reviews about the automobile industries. The marketing research process at J.D. Power and Associate follows ...view middle of the document...
J.D. Powers and Associates is grateful for people who respond to surveys that he created about the services and products offered in a variety of industries. There are many ways to rate a car from ones’ own experience.
Performance of the Research
The next step in the process involves preparing for data collection and actually collecting important information on the automobile industries. “J.D. Power created a marketing plan of research that works by conducting surveys of products, service quality, buyer behavior, and customer satisfaction on specific car”. (Unknown Author) Some of the services offered by the company include industry wide syndicated studies. This business was developed by “Dave Power III in 1968 from his kitchen table with a primary focus in the automotive business.” (Unknown Author) This company has changed the automobile industries in ways that consumers can research any type of car and find out its ratings, problems, and feedback from owners who already drive a vehicle that the consumer may have interest in.
Processing of Research Data
The fourth step in the marketing research process for J.D. Power and Associates includes quantitative research data. J.D. Power and Associates designed multiple links on its website such as consumer car ratings, feedbacks, business services, social media insight, and a great deal of other important information. J.D. Power and Associates has allowed people’s voices to be heard on what they have experience with their vehicles. J.D. Powers make sure people are heard and companies are improving their products and services.
Preparation of the Research Report
The final step of the...