This website uses cookies to ensure you have the best experience. Learn more

Marketing Plan Essay

878 words - 4 pages

Marketing Research

Information Resources:

Behavior Scan

Jocelyn Garcia
Keiser University
MBA 531
Dr. Seay
3/14/12

Introduction
Once a marketing plan has been created and instituted, marketing research must obtain information that helps in the decision making. It may be best to observe the five purposes of the research process. This paper will explore J.D. Power and Associates a company that provides a quantitative research on several syndicated data providers. J.D. Power and Associates has many links on its website that makes it easy to use and view ratings and reviews about the automobile industries. The marketing research process at J.D. Power and Associate follows ...view middle of the document...

J.D. Powers and Associates is grateful for people who respond to surveys that he created about the services and products offered in a variety of industries. There are many ways to rate a car from ones’ own experience.
Performance of the Research
The next step in the process involves preparing for data collection and actually collecting important information on the automobile industries. “J.D. Power created a marketing plan of research that works by conducting surveys of products, service quality, buyer behavior, and customer satisfaction on specific car”. (Unknown Author) Some of the services offered by the company include industry wide syndicated studies. This business was developed by “Dave Power III in 1968 from his kitchen table with a primary focus in the automotive business.” (Unknown Author) This company has changed the automobile industries in ways that consumers can research any type of car and find out its ratings, problems, and feedback from owners who already drive a vehicle that the consumer may have interest in.
Processing of Research Data
The fourth step in the marketing research process for J.D. Power and Associates includes quantitative research data. J.D. Power and Associates designed multiple links on its website such as consumer car ratings, feedbacks, business services, social media insight, and a great deal of other important information. J.D. Power and Associates has allowed people’s voices to be heard on what they have experience with their vehicles. J.D. Powers make sure people are heard and companies are improving their products and services.
Preparation of the Research Report
The final step of the...

Other Papers Like Marketing Plan

Marketing Plan Essay

2560 words - 11 pages Marketing Plan: HUH Surgical Service Center of Excellence Submitted October 31, 2011 Marketing Plan: HUH Surgical Service Center of Excellence 0.1 Company Overview A private, nonprofit three hundred fifty-bed hospital, the institution is the nation's only teaching hospital located on the campus of a historically Black university. The rich tradition of leadership

Marketing Plan Essay

1626 words - 7 pages Company G ------------------------------------------------- 3-Year Marketing Plan MKT1 Kathy Macellari-Solis 216139 October 8, 2012 INTRODUTION 3 Mission Statement 3 The Product 3 Target Market 4 Marketing Objectives 4 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Marketing

Marketing Plan

3647 words - 15 pages MARKETING PLAN PREPARED FOR ‘ALICE ART’ COMPONENTS OF THE MARKETING PROCESS AND ITS APPLICATION TO THE ‘ALICE ARTS’ BUSINESS A Marketing plan is a written document which shows details of the current situation of customers, competitors and the external environment, and providing guidelines for objectives, marketing actions and the allocation of resources over a specific period of time for a marketing offering (existing and proposed) (Oyedijo

Marketing Plan - 1609 words

1609 words - 7 pages Marketing Plan: Phase I Kelly Addis, Jillian Caldwell, Kristen Kobyluck, Jaclyn Portugal, & Honey Spoon MKT/421 April 24, 2011 Matt Rosenberg Marketing Plan: Phase I During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with

Marketing Plan - 5437 words

5437 words - 22 pages Ambassador MARKETING PLAN Prepared for: Western International University MKT-646: Strategic Concepts in Marketing Professor Theodore Framan August 24, 2010 Prepared by: Linda Stallard Table of Contents EXECUTIVE SUMMARY Not Required For This Assignment 1. SITUATION ANALYSIS 3 1.1 Industry Analysis 3 1.2 Competitive Analysis…………………………………………………………………………………… 5 1.3 Customer Analysis 5 1.4 SWOT Analysis 7 2

Marketing Plan - 793 words

793 words - 4 pages 1. Explain in detail the purpose of the Marketing Plan A marketing plan is a prerequisite for an investment, a product launch or start a business where, among other things, detailed what you hope to accomplish with this project, costing, time and resources to document use for their achievement, and detailed the steps to be taken to achieve the proposed analysis purposes. You can also address other than the purely economic, technical, legal and

Marketing Plan - 1482 words

1482 words - 6 pages Social Media Marketing Plan Sa Vang Pamela Zipfel BU 216 Social Media Herzing University January 29, 2016 Week 1 (Group 4) Purpose of Social Media Marketing Campaign for the Apple IPhone 6: * spread word about how the Apple IPhone 6 is thinner, bendable, and larger through users' existing social networks - networks work * Promote public discussion of the Apple IPhone 6 in slightly more friendly format. * Draw attention to

Marketing Plan - 791 words

791 words - 4 pages Sweet Treats marketing plan includes three strategy options to get our product to our customers faster, fresher and with great service. These options are: product position strategy, value marketing strategy, and pricing strategy. Focusing on our market mix of product and place, Sweet Treats first strategy option to getting our product to market is product position strategy. The location of Washington D.C was chosen to launch our food truck

Marketing Plan - 1962 words

1962 words - 8 pages other social networks like twitter, MySpace etc these are very valuable ways because these are most popular among the female users, companies in fact all category is available on these social networks and we can also make our fan page and it will be added by our friend. V. Monitoring Techniques For the success of this marketing plan different monitoring tools will be used. Monitoring techniques are used in different ways to control the

Marketing Plan - 1827 words

1827 words - 8 pages Peacock Enterprise Marketing Plan Date prepared: April 6, 2014 Prepared by: Muhammad Akid Bin Ahmad Manager

Marketing Plan - 3244 words

3244 words - 13 pages SAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been

Related Essays

Marketing Plan Essay 2154 Words

2154 words - 9 pages MARKETING PLANNING PLANNING A marketing plan ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you are writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. A plan can consist of these

Marketing Plan Essay 1002 Words

1002 words - 5 pages Final Project Part 2-Marketing Plan Cathy Williams South University Online 5/09/16 Dr. Cale Final Project Part 2- Marketing Plan Introduction The Doggy Land Daycare marketing plan consist of all matters from pricing to implementation strategies. Utilizing a marketing dashboard will assist in understanding performances and assess the efficiency of a marketing plan. Budget estimates will include estimated forecasted

Marketing Plan Essay 2332 Words

2332 words - 10 pages organization’s objectives and conduct a risk assessment. Estimate the returns of each option. Successful marketing initiatives require a disciplined approach that balances objectives with the management practices and tools to develop expectations, plan expenditures, and monitor key activities. A multi-tiered platform of business objectives, performance indicators, risk factors, and control factors should be developed in concert with the traditional

Marketing Plan Essay 2498 Words

2498 words - 10 pages Marketing Plan MKT/421 June 18, 2014 Abstract This paper will demonstrate a successful marketing plan for our product the one and only “Beats by Dre”. It will attempt to demonstrate the importance of a marketing plan and the need for one. Our promotional strategy for our headphones will include the following: advertising, public relations, digital marketing, sales promotion, direct marketing, event marketing, and outdoor. Also being