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Marketing Plan Essay

4642 words - 19 pages

MM522: Week 7 – Assignment: Marketing Plan – Victus HR Solutions
Omolola Adekeye D03211850
Keller Graduate School of Management

Executive Summary
Our company functions as a Human Resources Management Consultancy firm providing specialty human resource services and business immigration to small and midsize business. Professional recruitment services are offered to healthcare and legal professionals. We represent the interests of both healthcare and legal professionals and the facilities that employ them -- matching professionals with their most desirable job openings while supporting employers in their search for skilled, experienced talent in those same ...view middle of the document...

Victus HR Solutions will reach profitability by month 11 and will have revenue of $108,000 by year three.

Victus HR Solutions will also offer a much higher-quality alternative to the current offering of professionals to the health and legal industries. Victus HR Solutions will appeal to small to mid-sized establishment who need health and legal professionals for projects and on a temporary basis.
Victus HR Solutions mission is to provide the customer with exceptional service in Human Resources Management and Business Immigration and also provide the customer with legal professionals for whatever needs they may have. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers.
Victus HR Solutions will leverage its competitive edge in regards to staffing by concentrating on health and legal markets because it is easy to quickly grow its market share. The projected growth rate for LATA is 107% by year three, with gross margins at 100% as a percent of sales.

Overview of Working Areas

Health Care Recruiting:
* The average healthcare recruiter in 2004 made more than $217,000 according to the Fordyce Letter.

There are currently more than one million healthcare openings nationally, with 10,000 pharmacist vacancies alone. According to the U.S. Bureau of Labor Statistics, today’s 13,000 unfilled openings in Diagnostic Imaging are expected to grow to 75,000 by 2010. This shortfall will continue to drive salaries and recruiting fees upward for decades to come.
America’s aging population is at the heart of the increased need for healthcare services. The leading edge of America’s Baby-Boomer generation -- 76 million strong -- has entered their 60s. The statistics of aging are indisputable and staggering: U.S. Census figures reveal that the number of Americans who are 65 years of age or older will rise from 13% of the total population in 2010 to nearly 20% in 2030.
The list of candidates and employers to whom we offer our services includes physicians’ pharmacists, Diagnostic Imaging technicians, medical informatics personnel, hospitals, imaging centers, and retail pharmacies. We receive recruiting fees from employers that range from $15,000 to $30,000 for placement of one healthcare practitioner. A 2005 industry survey by the highly respected Fordyce Letter states that the average healthcare recruiter earned $217,000 in 2004.
Recruiters are very well compensated because the professionals they place are extremely valuable to their employers. For example, according to the American Society of Radiological Technologists, one nuclear medicine technician generates an average of $1.8 million in annual revenue for his or her employer.
The $80 billion recruiting industry is highly fragmented. Though an estimated 20,000 recruiters are currently practicing in America, the average staff size is just 2.1 recruiters per company. Many...

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