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Marketing On Pidilite Essay

919 words - 4 pages

CONTENTS

TITLE:
Objectives of the company
Introduction of Pidilite
Values of the company
Market Growth & Adolescence
Financial Statements of the company
Product
Awards
SWOT Analysis
Marketing Strategy
i) STP
ii) Marketing Mix
Branding
Business Segment
Bibliography

Introduction:
Pidilite Industries Limited (BSE: 500331, NYSE: MMM) is the largest adhesive manufacturer in India. It also has world wide presence in adhesives, art material and industrial chemicals.
Pidilite's most famous product is the Fevicol range of adhesives. Its other famous brands are Dr. Fixit, Cyclo, Ranipal, Hobby Ideas, M-seal and Acron.
The Fevicol brand, Pidilite's most recognized adhesive ...view middle of the document...

Pidilite was the first company in India, which started production of violet pigment in the year 1973. In 1984, the company's consumer product division was born and on 1989 entered into fevicryl acrylic colours transform fabric and multi-surface painting market. The Company made its maiden public offering of equity shares in the year 1993. During the year 1995, plants of the company in Mumbai and Vapi acquired an ISO 9001 certification. Also the plant at Mahad received an ISO 9002 certification in the same year. Fevicol, the premier brand of the company ranked among the Top 15 Indian brands by FE Brandwagon Year Book 1997. After two years, in 1999, Pidilite had acquired 'Ranipal', leading brand of optical whitener and subsequently acquired 'M-Seal', leading brand of epoxy compounds in the year of 2000. In the identical year of 2000 itself, Fevicol campaign won the Silver ABBY for the Campaign of the Century in India. The Company had launched Dr. Fixit range of Construction Chemicals in the year 2001 and had acquired 'Steelgrip', leading brand of PVC insulation tape in India during the year 2002. Pidilite had again acquired the Roff' brand of Construction Chemicals in the year of 2004. A wholly-owned subsidiary in Singapore, under the banner 'Pidilite International Pte Ltd was incorporated by the company in the year 2005 for its international operations, encompassing the acquisition of overseas companies and joint ventures. Also in the same year 2005, Pidilite had acquired Chemson Asia Pte Ltd, an existing Singapore-based in the business of manufacturing waterproof coating and emulsion paints, thereby adding to its existing, and rapidly-growing construction chemicals and paints range and the company had took over Jupiter Chemicals in Dubai. During the identical year of 2005, the company had incorporated a subsidiary, namely 'Pidilite Do BrasilDesenvolvimento De Negocios...

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