Marketing Of Joe Travel Agency Essay

2148 words - 9 pages

John Deo’s Travel Agency ( Hafiz’s Marketing Sample)
1.0 Executive Summary
The purpose of this marketing plan is to raise $100,000 for the development of a travel agency while showcasing the expected financials and operations over the next three years. Travel Agency, Inc. (“the Company”) is a New York based corporation that will provide arrangements for travel to customers in its targeted market. The Company was founded by John Doe.
1.1 Products and Services
The Company also intends to create, market, and operate a full service travel agency that caters to the travel needs of both individuals and companies. Mr. Doe intends to develop ongoing relationships with a number of local ...view middle of the document...

Below are the expected financials over the next three years.

1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals, businesses, and large corporations within the target market.

2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Travel Agency, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Travel Agency requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the Travel Agency, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Travel Agency. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services
As stated in the executive summary, the Company will act as a full service travel agency that will assist individuals and businesses with their travel needs. The Company, through its online terminal, will be able to cost effectively arrange travel plans for vacationers and business travelers. One of the primary benefits of using the Company’s services instead of booking their travel accommodations online is that the Travel Agency’s customers will have access to: • A knowledgeable staff that can make all of their travel arrangement needs. • 24 hour support among customers that have issues with their travel arrangements.

4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the travel agency industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.
4.2 Industry Analysis
The travel industry has undergone significant changes in the last five years. With the advent of the Internet, many travel agencies have changed their focus more towards luxury, vacation, and business travel rather than offering full service travel services. According to the U.S. Economic Census, there are over 29,000 established travel businesses within the United States. The industry, on average, generates $10 billion dollars in gross receipts, and employs more than 183,000 people. Gross payroll figures from the last economic...

Other Papers Like Marketing of Joe Travel Agency

Travel Agency Business Plan Essay

1252 words - 6 pages tourism is very well promoted lately. Romanian Experience's mission is to provide customers with the highest quality outdoor adventure. The company is a travel agency that specializes in adventure tourism and travel. It will provide consulting and custom travel arrangements and packages. It is very important for the company to become the foremost provider of adventure travel to the people Romania. Romanian Experience's employees are outdoor

Flt Analysis

1075 words - 5 pages Environment Analysis is to identify possible opportunities and threats to your industry as a whole that are outside the control of your industry.): * An aging population is a demographic trend in most western counties, which will result in an increase in the total number of tourists. Correspondingly, it will bring more and more opportunities for tourism and its agency—FLC. (+) * Increasingly fashionable to travel (+) * Technology leading to

Global Warming

1011 words - 5 pages ' inhabitants still spoke English, but the sophistication of the language had been reduced to slang and street jargon. When he arrived at the hospital, he was greeted with a receptionist, but she wasn't smiling. She pushed buttons and directed him to the appropriate room via voice recordings instead of talking. Joe meets the doctor and tries to explain his time travel situation, but is deemed retarded by the doctor and gets charged for a visit. "Where's

Flight Centre & Segmentation

626 words - 3 pages 1. Travel agency customers have varied needs and wants, and come from different walks of life. Accordingly, in order to compete effectively in this sector, agencies must concentrate their marketing efforts on those customers that are mostly likely to purchase from them including by: a) Identifying and profiling consumers who differ in their needs and preferences, and aggregating those consumers with similar needs (market segmentation

Marketing Report

3540 words - 15 pages 8 Target Marketing 9 Positioning 10 Product 12 Conclusion 16 Reference List 17 Executive Summary STA Travel is a travel agency which is specialized in the

Travel and Tourism in Mexico to 2017

682 words - 3 pages any stage in the manufacturing, procurement and marketing process. Related reports • Travel and Tourism in Peru to 2017. • The North American Travel Intermediaries Market. • Travel and Tourism in Argentina to 2017. • North American Business Traveler Survey 2013: Hotel Accommodation, Selection Criteria and Customer Expectations of New Technology, Promotions and Services. • Travel and Tourism in Brazil, Key Trends and Opportunities to 2016: Hosting of FIFA World Cup and Olympic Games to Promote Tourism Growth.

Answer

2069 words - 9 pages is evident that the understanding of the perception of the customers is essentially important for the employees working in Joe’s firm. As it is acknowledged before, the firm of Joe Salatino is a marketing firm that deals with selling and providing goods and services to more than 60,000 customers and offices in the United States of America. The firm is comprised of 30 sales team employees, who work efficiently towards achieving the major goals of

Marketing Trends

1456 words - 6 pages businesses in the 1970’s. Most did not understand what the advantages were or how to use it. The traditional role of a travel agent in the 1970-1990’s was to mediate between the airlines, hotels, and the consumer. At that time it was difficult for a travel agency to differentiate themselves for their competition. Basically most provided destination expertise or quality service. So, the impact of the internet gave travel agencies the ability to

Marketing

4208 words - 17 pages Abstract Customer experience creates competitive advantage in terms of the customer, the staff and the travel agency. Thus, the critical importance of customer experience must be addressed to increase the potential of travel agencies for improving their business and leisure client’s experiences. Hence, the study analyzed the factors of product experience, outcome focus, moments of truth and peace of mind as constructs of the customer experience

Travel Agency Plan

1219 words - 5 pages will have to make sure that the marketing is in place to where it would be in-house or outsourcing. They will be out-source the recruitment because we can reach more candidates for the positions. The selection will be completed by making sure that each candidate has what the company needs. The candidates will need to have the years of experience along with the education. Two years of college and at less one years if experience in travel agency

Marketing Plan of Airline Package

5424 words - 22 pages / | |3.9. Services and Service Marketing | |Sky-high will sell standard travel agency goods and services including airfare and travel packages. Additional services will include assistance| |with passports, providing access to top-of-the-line equipment and supplies, and a superior offering that includes access to better

Related Essays

Marketing Of Insurance Services Agency Approach

1729 words - 7 pages MARKETING OF INSURANCE SERVICES AGENCY APPROACH In recent times the insurance business has been based on agency representation and relationship. The agent represents the principal in the sale of insurance policies and in forcing a contractual relationship between the principal and the client. According to Nwachukwu (1991), the following criteria will be considered in agency creation 1) The creation of agency. The relationship can be

The Dualism Of Joe Christmas Essay

1757 words - 8 pages fragmented body parts have agency, but not Joe Christmas as a whole…” (D) Similarly, Frost’s persona begins grasping “The complexity of seemingly identical choices holds… the present moment and the unknown future, and the need to shape some ethical stance toward present and future through human action…” (Timmerman) Extraordinarily enough, the house in which the lit lap sets a fire has a lifeless body inside, Joanna Burden’s corpse. All in all the fire is

And But Of The Way Essay

1796 words - 8 pages , it only happens once in a lifetime. Before setting prices, the salesperson must know the relationship between price and demand for a product or service. Under oligopolistic competition, the market consists of a few sellers who are sensitive to other seller’s marketing and pricing strategies. Since Majestic Travel is a travel agency, they see to it that they are alert to their competitor’s (marketing and pricing) strategies. Pricing strategies

Ati Group Essay

1626 words - 7 pages market, Successfully position ourselves as adventure travel specialists, Communicate the differentiation and quality of our offering through personal interaction, media, and regional marketing and develop a repeat-business base of loyal customers in order to create sufficient sales. The travel agency market is competitive, and technology, namely the Internet and Computerized Reservation Systems (CRS), has changed the way travel agencies operate