Marketing Of Joe Travel Agency Essay

2148 words - 9 pages

John Deo’s Travel Agency ( Hafiz’s Marketing Sample)
1.0 Executive Summary
The purpose of this marketing plan is to raise $100,000 for the development of a travel agency while showcasing the expected financials and operations over the next three years. Travel Agency, Inc. (“the Company”) is a New York based corporation that will provide arrangements for travel to customers in its targeted market. The Company was founded by John Doe.
1.1 Products and Services
The Company also intends to create, market, and operate a full service travel agency that caters to the travel needs of both individuals and companies. Mr. Doe intends to develop ongoing relationships with a number of local ...view middle of the document...

Below are the expected financials over the next three years.

1.6 Expansion Plan
The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals, businesses, and large corporations within the target market.

2.0 Company and Financing Summary
2.1 Registered Name and Corporate Structure
Travel Agency, Inc. The Company is registered as a corporation in the State of New York.
2.2 Required Funds
At this time, the Travel Agency requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity
Mr. Doe is not seeking an investment from a third party at this time.
2.4 Management Equity
John Doe owns 100% of the Travel Agency, Inc.
2.5 Exit Strategy
If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Travel Agency. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services
As stated in the executive summary, the Company will act as a full service travel agency that will assist individuals and businesses with their travel needs. The Company, through its online terminal, will be able to cost effectively arrange travel plans for vacationers and business travelers. One of the primary benefits of using the Company’s services instead of booking their travel accommodations online is that the Travel Agency’s customers will have access to: • A knowledgeable staff that can make all of their travel arrangement needs. • 24 hour support among customers that have issues with their travel arrangements.

4.0 Strategic and Market Analysis
4.1 Economic Outlook
This section of the analysis will detail the economic climate, the travel agency industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid-2010, at which point the economy will begin a prolonged recovery period.
4.2 Industry Analysis
The travel industry has undergone significant changes in the last five years. With the advent of the Internet, many travel agencies have changed their focus more towards luxury, vacation, and business travel rather than offering full service travel services. According to the U.S. Economic Census, there are over 29,000 established travel businesses within the United States. The industry, on average, generates $10 billion dollars in gross receipts, and employs more than 183,000 people. Gross payroll figures from the last economic...

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