This website uses cookies to ensure you have the best experience. Learn more

Marketing Nintendo Essay

556 words - 3 pages

1. Conduct a 4C's Stakeholders Analysis of Nintendo in 2006.

Consumers: In 2006 Nintendo President, Iwata, due to research mainly based on the Japanese video market identified a drop of sales and decided to change the company vision and strategy in regards to segmentation and reach out to an unexplored market until then. The main characteristic of the target market was the demand for easy to use, simple and fun applications. Even though the traditional target market until then was aiming to young males, Nintendo demographical target market was with no age or sex limitations or social status. The family and friends were of the highest interest for Nintendo (multiple target segmentation). With this approach Nintendo attempted to reach out to all non gamers with simple applications and realistic games. “Wii is designed to ...view middle of the document...

Nintendo tried to position the “Wii” as a cool, no age limit, and low-budget alternative console.
Competitors: Microsoft (Xbox 360), Sony (PS3) and Sega seem to be the main direct Nintendo competitors. The point of contact is obviously gaming, but the point of differentiation is the gaming experience and extra features. Microsoft and Sony introduced HD gaming and graphics. The Xbox 360 offered good memory and quality graphics. The PS3 had moved ahead from the DVD to the Blu-ray format winning on storage capacity and graphics to deliver high-definition video. On the other hand Nintendo’s Wii had motion sensors with excellent processing power, high-definition graphics, WiFi connectivity and massive storage capacity. Nintendo’s Wii also came in frond as a most cost effective solution; as it did not use Blu-Ray technology and increased number of Cell (2 vs. 8 for the PS3 in the IBM processor), which increases the cost and seemed to be a feature that consumers in general did not need. Nintendo counted on its easy-to-use controller and aimed to become “a game changer”. How much of a threat does competition pose? If Nintendo is targeting a market segment that the other 3 competitors are not there yet, then the threat is small. It is desired as well that the Competitor Brand Loyalty will not stop existing gamers to try a different gaming approach. As indirect competitors we can consider Apple (iPhone) and all MP3 player even PC platforms that enjoy a slide of the targeted Nintendo segmentation.
Community: Nintendo strategy has positioned the “Wii” as cool, fun machine that brought together friends and family. Nintendo promoted the physical exercise, sports and less violent games through “Wii”. The “Wii” promotion was based on word-of –mouth strategy, by choosing suburban housewives to spread the word between friends and family, that with this new gaming consol all can have fun together. Moreover by using YouTube or other social networking sites the “Wii” entered the market.

Other Papers Like Marketing- Nintendo

Case Analysis

1606 words - 7 pages with outstanding values | Financial resources | Giving a base to develop R&D and Marketing departments | Intangible resources: | | Human assets and intellectual capital: Strong team of experts in research and development, marketing etc.Strong company’s management, headed by Satoru Iwata. (Thompson, Peteraf, Gamble, Strickland 2012, p.C-95) | R&D helped Nintendo reach technological advancement and game concepts, develop existing

An Analysis of the Video Game Industry Marketing Essay Read More: Http: //Www.Ukessays.Com/Essays/Marketing/an-Analysis-of-the-Video-Game-Industry-Marketing-Essay.Php#Ixzz2V4Cda6B4

2335 words - 10 pages which Nintendo has achieved so far. But useful could be that they improve the design of their products so it could attract more customers. Functional level This is the most detailed level of strategy and takes time up to one year. It consists of issues such as finance, marketing, human resources, administration, operations, research and development (Olsen et al., 1999). It would be recommended to work out a better marketing strategy for the

Nintendo Wii Sustaining Competitive Advantage

1225 words - 5 pages buyers, the bargaining power of suppliers, threat of substitute products and services, and the intensity of rivalry among competitors in an industry. The threat of new entrants is very low. There are several barriers to entry discouraging new competitors. New gaming system development, production, and marketing are costly. Current industry leaders, such as Nintendo, Microsoft and Sony, have refined their business processes and gained economies of

Marketing Management

4262 words - 18 pages GameCube would not run 5 IIBM Institute of Business Management Examination Paper of Marketing Management on a DVD platform and also would not initially offer any online capabilities. It would be more attractively priced at $199. A marketing vice president for Nintendo explained the company‟s change in direction, “We are the only competitor whose business is video games. We want to create the best gaming system.” Nintendo also made the

Marketing Manage Ment

4262 words - 18 pages GameCube would not run 5 IIBM Institute of Business Management Examination Paper of Marketing Management on a DVD platform and also would not initially offer any online capabilities. It would be more attractively priced at $199. A marketing vice president for Nintendo explained the company‟s change in direction, “We are the only competitor whose business is video games. We want to create the best gaming system.” Nintendo also made the

Marketing Exec Summary

961 words - 4 pages Executive Summary Console gaming is currently experiencing a major shift in the industry. The market demographic of the industry is expanding, as video games become an accepted leisure activity. After extensive analysis of the industry, we have identified three major competitors: Nintendo, Sony, Microsoft. Current systems are at the end of their console life cycle, and consumers are ready for a new console launch. This console launch will

Blue Ocean

867 words - 4 pages The Blue Ocean strategy in marketing is a unique approach to building a customer base. Instead of trying to compete in an overcrowded marketplace with existing companies, a Blue Ocean strategy seeks to build an entirely new market area. With the rapid growth of technology and globalization, the importance of a Blue Ocean strategy has grown in recent years. The “Blue Ocean strategy” is a term that originated from the 2005 book, The Blue Ocean

Playstation 3 Marketing Plan

2122 words - 9 pages quickly threaten the PS3’s sales. 6 Marketing Objectives The first year of the PS3 has been a little less than expected. The high price of the hardware is partly to blame for this. To approach this issue, Sony has lowered the price of the hardware in recent months in hopes of increasing hardware and software sales. With demands for the Nintendo Wii not being met, this lowered price will hopefully steal away some of the market share from

Ps3 Marketing

2169 words - 9 pages everywhere. Currently, Nintendo is feeling this in their handheld market, but this could quickly threaten the PS3’s sales. 7 Marketing Objectives The first year of the PS3 has been a little less than expected. The high price of the hardware is partly to blame for this. To approach this issue, Sony has lowered the price of the hardware in recent months in hopes of increasing hardware and software sales. With demands for the Nintendo Wii not

Playstation 3

1311 words - 6 pages been doing over the past few years, you can only expect them to deliver excellence in technology to its consumers. Microsoft and Nintendo who? References The 4 P’s of Marketing; Retrieved May 14, 2011 http://www.netmba.com/marketing/mix Phase 3 Individual Project Notes; Retrieved May 14, 2011 Marketing Plan: Sony Playstation 3; Moats, Brian; April 13, 2008; Retrieved May 14, 2011 http://brianmoats.com/Portfolio/Playstation_3_marketing_plan.pdf

Sony Ps4 Strategic Management

4173 words - 17 pages because they have differentiated their target market. Playstation and Xbox aim to capture the hard-core gamer market while Nintendo goes for more casual gamers and families. The Xbox and Playstation compete directly on price and console feature differentiation. Though the technical arms race has run neck and neck, the consoles do not significantly differ in terms of performance, this means that much differentiation can be attributed to marketing

Related Essays

Mini Business Marketing Plan Nintendo Wii®

325 words - 2 pages arketing Mini Business Marketing Plan - Nintendo Wii® Abstract This final assignment for Marketing Management looks at all of the various marketing strategies and best practices for two companies that I have been studying over the past several weeks. Of the two companies and products that I have studied, Sony’s Playstation 3 and Nintendo’s Wii, I have chosen to complete my final paper in regards to the Wii game console. This paper

Mktg Report

6464 words - 26 pages MKTG2100 Principles of Marketing 08 Fall Nintendo: Situation Analysis Krista Law C3110728 Kimberley Campbell C3194572 Julia Arellano C3206262 Haydon Potter C3207158 Table of Contents Executive Summary 2 Introduction 3 Market/Customer Situation Description 4 Industry & Product Category 4 Segmentation Bases & Variables 4 Demographic 4

Nintendo Overview Essay

1007 words - 5 pages Niederlassungen in Europa und in Südafrika. Nintendo of America (NOA) ist verantwortlich für Vertrieb, Marketing und Werbung in den USA. NOA sitzt in Redmond, Washington. Weltweit hat Nintendo rund 5.000 Beschäftigte. Nintendo besitzt keine eigenen Produktionsstätten. Alle Fertigungsstätten sind als externe Unter-nehmen ausgegliedert. Regelmäßig kontrollieren sognannte „on-site inspectors“ die Qualität, Sicherheit, Arbeitsbedingungen und

Marketing Essay

1628 words - 7 pages Outline I. ABSTRACT A. NINTENDO PURPOSE B. USAGE DEMOGRAPHICS C. HISTORY II. SWOT ANALYSIS A. Wii B. SONY PLAYSTATION 3 C. MICROSOFT XBOX 360 III. MARKETING ENVIRONMENT A. MICROENVIRONMENT 1. COMPANY 2. SUPPLIERS 3. COMPETITORS 4. MEDIA 5. DISTRIBUTORS B