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Marketing Mix Essay

2296 words - 10 pages

KOLEJ UNIVERSITI TUNKU ABDUL RAHMAN
Faculty of Accountancy, Finance and Business
Faculty of Applied Sciences and Computing
Academic Year 2014/2015
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ABDT2043 FUNDAMENTALS OF MARKETING
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COURSEWORK SPECIFICATION

Coursework Assessment (40%)

No. | Contributions to coursework | % of contribution |
1. | Mid-Term Test: Multiple Choice Questions | 25% |
2. | Individual Tutorial Presentation | 15% |
3. | Group Written Assignment | 60% |
Total contribution | 100% |

1. Mid-Term Test: Multiple Choice ...view middle of the document...

* Write a report of between 12 to 15 pages (excluding Table of Contents and Appendices). A penalty of 2% will be imposed on reports exceeding the required number of pages.
* The assignment must be submitted in neatly type-written Report Format.
* Assignment is to be typed in font size 12pt, Times New Roman. 1.5 spacing and Justify for text align on A4 size papers.
* All pages must be paginated consecutively using Arabic numerals (e.g., 1, 2, 3, etc) including appendices and printed at the bottom centre of the page.
* Appendices: copies of articles must be attached to the report.
* Use the Harvard Referencing System.
* The written assignment must be submitted in second tutorial of Week 5 during tutorial session.
* A softcopy of the assignment in CD format must be submitted together with the written assignment.
* Students will get the feedback of their assignment during week 7.
* Students are required to submit their original work and avoid any plagiarism. Students are required to sign a declaration that the work submitted is their own work and that they have not in any way knowingly allow another student to copy it. It will be assumed that all submitted work is that of the students’ own work.
* Before submitting your completed assignment, you are required to check your written work with the SafeAssign available at CeL. The SafeAssign Report Summary percentage for your written work should not exceed 20%. If exceed, the assignment will not be accepted. Revise or rewrite your work to ensure your group meets this requirement. Attached the SafeAssign Report Summary to your written assignment.

Report Layout

* Cover page (refer Appendix 1)
* Plagiarism Statement (refer Appendix 2)
* SafeAssign Result (should not exceed 20%)
* Table of Contents
* Contents of report
* Introduction
* Background of the company
* Product
* Place
* Price
* Promotion
* Recommendations
* Conclusion
* References and citations (Use the Harvard Referencing System)
* Appendices (Number and give titles to all the appendices)
* CD

ASSESSMENT CRITERIA FOR GROUP WRITTEN ASSIGNMENT (60%)

Assessment Criteria | Excellent | Good | Average | Poor | Very poor |
Introduction (2.0) | 2.0 | 1.5 | 1.0 | 0.5 | 0 |
Company background (2.0) | 2.0 | 1.5 | 1.0 | 0.5 | 0 |
Product (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 |
Place (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 |
Price (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 |
Promotion (8.0) | 8.0 | 6.0 | 4.0 | 2.0 | 0 |
Recommendations (6.0) | 6.0 | 4.0 | 3.0 | 2.0 | 0 |
Conclusion (2.0) | 2.0 | 1.5 | 1.0 | 0.5 | 0 |
References and citations (6.0) | 6.0 | 4.0 | 3.0 | 2.0 | 0 |
Appendices (3.0) | 3.0 | 2.5 | 2.0 | 1.0 | 0 |
Report layout and format (4.0) | 4.0 | 3.0 | 2.0 | 1.0 | 0 |
Good English grammar and spelling (3.0) | 3.0 | 2.5 | 2.0 | 1.0 | 0 |

Additional Information

* Armstrong, G & Kotler, P 2015,...

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