Marketing Mix Essay

1585 words - 7 pages

Marketing Mix

Marketing Mix
Marketing mix is extremely important in marketing strategy and is commonly referred to as the four P’s. The four P’s is not about the customer, but more about the product. Satisfaction of the target market is the key but the Four P’s deal with superior product development. The four P’s when developed properly within a marketing strategy will help satisfy the needs of customers in a specific target market and maximize the performance of the organization. In this paper this writer will examine the ...view middle of the document...

Consumers do not want to invest in something that takes a tremendous amount of time and energy to assemble or install. The target market might not be technologically advanced so one would not want to bury them in computer jargon. More questions have to be answered like warranty, packaging, and branding issues. Branding is a word concerned with the name or slogan of the new product line being rolled out.
Kwik Trip deals with all of these issues when brining product to the consumer. The target market is basically anyone who needs to buy food conveniently. Kwik Trip does go after target markets just like anyone else and has developed many brands along the way. One target market Kwik Trip has gone after recently is the health conscious market. Kwik Trip has developed a brand called “Better Bite.” Healthier snack trends forging appeal among c-store. These foods are also aimed at the health conscious eater and are grown without the use of pesticides.
Place is the part of the mix that deals with the channels in which the product will get to the consumer. Many issues have to be considered. One of these is how is the handling and storing of the product to be done. Does one need special refrigeration, what is the shelf life can the product is stacked upon? Another place issue is what store the product is going to be carried in. Is there a consumer need for this product? How are these channels going to be managed? Management takes time and money and sometimes a certain type of expertise so before this question is answered is very certain this is clearly defined. What type of market exposure will come into play? What banners will be put up, will there be special flyers or paintings of equipment. Will the company invest in a new uniform to support the new roll out? What kind of intermediaries will be involved? These issues have to be all worked out for several reasons. One huge issue that has to be considered is cost. Cost is built into the final price of the product and you have to know how much it will cost to get from point start to end.
Place is important to Kwik Trip as well. Kwik Trip carries several hundred items and goes through multiple vendors for like product. Kwik Trip has its own trucking fleet that allows them the flexibility to service their stores very rapidly. Kwik Trip has one distribution centers in a central location and is equipped to handle all the needs of the current product line (2012).
One issue that needs to be discussed under place is the segregation of certain products. This is a concern for Kwik Trip because there are many products that cannot be co-mingled. You cannot put meat and other products together, one cannot stack cold foods over certain products, and one cannot put powdered detergents with any of these. These concerns are real because Kwik Trip is inspected daily by government organizations like the USDA and DOA. These considerations should be a concern for any company that deals with...

Other Papers Like Marketing Mix

Marketing Mix Essay

1857 words - 8 pages Marketing Mix XXXXXXXXXXXXX MKT/421 October 16, 2013 XXXXXXXXXXXXXX Marketing Mix The Marketing Mix Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The marketing mix helps companies define the marketing elements for successfully positioning your market offer. The term "marketing mix" became popularized after Neil

Marketing Mix Essay

1229 words - 5 pages Marketing is a process where a product is defined; a plan is created for productions, sales, implementation, support and production. An effective market plan will incorporate products and services to meet a market need to create exchanges that will meet organizational objectives. This process is made up of a combination of processes referred to as the marketing mix. The term "marketing mix" became popular after the publication the article, The

Marketing Mix

1159 words - 5 pages competition.It is based on the principle that consumer-buying resistance will be overcome if the product satisfies buyer needs. In the following paragraphs I will describe the four elements of the marketing mix and how each element is implemented within TD Travel Group, a profit organization. I will explain how the four elements relate to TD Travel Groups marketing strategy. TD Travel Group's product offering is tourism.A target market consists of a group of

Marketing Mix - 1343 words

1343 words - 6 pages Marketing Mix Andrew Pittman University of Phoenix MKT 421 Marketing Mix In a successful marketing campaign the needs of the customers are successfully met. In meeting the customers needs it can be simplified by meeting the variables of marketing mix. The company Apple will be used as an example with their use of the marketing mix. This paper will be discussing product, place, promotion, and price as it concerns

Marketing Mix - 7288 words

7288 words - 30 pages Marketing Mix Of Reliance Communications Marketing Mix Reliance communications 7 P’s of marketing for Reliance Communications Product Reliance mobile always faced the problem of weak network. So to correct the major have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are launching about more than 1100 network towers to provide more coverage to its customers. Price

Marketing Mix - 1348 words

1348 words - 6 pages Marketing Mix MKT/421 Marketing Mix This world moves in a rapid pace when it comes to business, it is important to understand concepts and strategies that have been completed by successful entrepreneurs and follow the steps to get those ideas on the board and to the people hands. The marketing mix has been created as a map to getting a product or service out to market in an organized and effective manner

Marketing Mix - 1423 words

1423 words - 6 pages MG660 - Chapter 1 Assignment Syed Imran Farid September 30, 2015 Professor: Leon Guendoo QA1 The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: The marketing mix can be

Marketing Mix - 867 words

867 words - 4 pages The American Institution for Healthcare and Fitness Marketing Mix Kimbla Gordon Eaton MKT/421 September 27, 2012 Dr. Donna Hawkins The American Institution for Healthcare and Fitness Marketing Mix When it comes to having everything a person could want in one building, the American Institute of Healthcare and Fitness (AIHF) is a winner. Kimbla G. Eaton walked into the Raleigh facility in May 2011 and has been faithful

Marketing Mix - 838 words

838 words - 4 pages Marketing Mix of Kraft Foods When a company, like Kraft food, look at an alteration in its promotion it can believe about four ground rules, which are documented as the marketing mix or 4Ps, explained below: Products: Kraft foods are one of the most versatile companies based in America. Over the many years, Kraft food is serving as one of the most famous, delicious and prominent brand. The major products of the company are in

Marketing Mix - 1330 words

1330 words - 6 pages watch in sports entertainment. The NFL used the marketing mix to become successful and stay successful over the years. The purpose of this paper is to describe the elements of the marketing mix. In addition to describing how each element of the marketing mix affects the development of the NFL’s marketing strategy and show how each element is implemented into the NFL’s marketing strategy. The marketing mix consists of four elements. The four

Marketing Mix - 1430 words

1430 words - 6 pages Marketing Mix 2 A marketing mix is what makes up the plan to bring a product or service to the market. There are four terms which are involved in this marketing mix idea and each term has an important role in the introduction of a product or service to consumers through the market place. The four terms are called the four P’s of marketing. These terms are product, price, place, and promotion. Each of these terms represents a step

Related Essays

Marketing Mix Essay 367 Words

367 words - 2 pages The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging

Marketing Mix Essay 572 Words

572 words - 3 pages product, no other part of the marketing strategy can be implemented. Price does play an important part in the marketing mix, but it should not rule the business. Price should be in line with a customer's perception of value. Price must also match the quality of the product being offered. Knowing what the breakeven point is also is important. Without this information, the price may not be enough to cover the costs of selling the product

Marketing Mix Essay 1329 Words

1329 words - 6 pages Running head: MARKETING MIX PAGE \* MERGEFORMAT 6 Marketing MixDiane FlanaganMKT421March 12, 2010Lance TinsethMarketing MixWhen planning a marketing strategy, an organization must consider certain elements that will enhance its product. Any organization that implements a viable marketing strategy will use a marketing mix that consists of product, price, place and promotion make up the marketing mix. Using these elements will help to ensure

Marketing Mix Essay 1700 Words

1700 words - 7 pages Marketing Mix Paper Alyce Shelton MKT/421 December 5, 2011 Instructor: Susan Craver Marketing Mix Paper The key to business success is smart marketing. Today’s mega-businesses consistently seek to develop unique products, use multiple combinations of marketing techniques, and reach new consumer targets. Verizon Wireless currently operates the world’s largest wireless cell phone network, with customers in over 150 countries. The company